[MUSIC PLAYING]
JASON O'GRADY: Hello, and welcome to Optimize.
I'm Jason, a technical writer at Google.
ALEX DUONG: And I'm Q, product manager at Google.
JASON O'GRADY: Today, we're going
to show you how to create a multi-page experience
in Optimize.
So what's a multi-page experience?
It's just like a regular experience
that you would create that target specific visitors.
But it's going to appear at different locations
across your site.
For example, it could appear in your landing page, your product
page, and your checkout page.
Here's how we're going to create it.
First thing you have to do is identify the pages
that you want to modify.
Then you'll create your variants,
then decide who should see them, and then determine
what you want to measure.
So Q, what are some reasons somebody
would want to run a multi-page experience?
ALEX DUONG: Yeah, Jason, so today, we're
going to show you a demo flower shop.
And we've gone ahead, looked at, imagined some analytics data
from Google Analytics.
We noticed that what's happening is
a lot of visitors are adding an item to the shopping cart.
But ultimately they abandon and then
leave the website altogether.
So we have a hypothesis that we'd
like to do today and implement, which
is we're going to see if free expedited shipping can
help increase and nudge folks into completing the purchase.
We're going to try and promote this
on two parts of the website-- the first being the home page
itself.
And then the second is right when
you're at that shopping cart to try and get
that nudge to finish.
So with that in mind, let's go ahead and jump right in.
So here you see the home page of our demo site.
And then second is the checkout page.
Now, notice that I've already gone ahead
and added an item to the shopping cart.
So with those two pages, let's go ahead and jump
into the Optimize home page.
So here we are.
As always, we're going to go ahead and start
by creating experience.
And then we're going to give it a name.
So I'm going to say Expedited Shipping Trial.
It's already gone ahead and pulled in the home page URL.
And we'd like to set this up as an A/B test, so we're ready go.
I'll click Create.
Now, what we need to do is we need
to create a copy or snapshot of the home page.
And to do that, we're going to click Add variant.
What's actually going on is by creating a snapshot,
we're just modifying the snapshot.
And nothing is yet live on your site.
So now, in order to go ahead and make those changes I want,
I'm going to go here and click Edit.
Great.
Here's the home page being pulled up.
We're ready to go.
I want to promote this front and center.
And so I'm going to click on the See
our collection, right click.
And in this case, let's try to edit the HTML.
So I'm going to say Free expedited shipping.
This BR is just so that it shows up on two lines.
And I'm going to offer it only on the Designer's
Choice Bouquet.
Let's take a look, apply.
There it is right there.
Notice the Designer's Choice Bouquet is one of many.
The idea here is that we're going try it on one.
And essentially if future sales of that one
are higher relative to the other inventory items,
then that gives us some strong evidence
that actually free expedited shipping
is increasing conversions.
And we might want to go ahead and apply it
to all the products on our site.
So with that, I'm done with the homepage.
I'm going to go up here to the top right, click Save and Done.
Now, since this is multi-page, we actually
now also need to make some changes to our shopping cart.
So down here if I scroll, you'll see the option to add a page.
Page two, I've already got the URL of the shopping cart.
And so I've pasted it in there.
I'm going to save.
And now notice what happens is we've gone ahead.
And we still have page one, which is our homepage here.
And now we have page two with a URL
over here of our shopping cart.
I'm going to go ahead and click Edit
to make the changes I want.
Here's that shopping cart page.
Now, this time I'm going to change the text there
and right-click.
Instead of edit HTML, I'll go ahead and just
edit text this time.
And just to nudge visitors, I'm going to say it right here,
free expedited shipping, click Done on the bottom right.
And great, that's the only changes
I want to make there, Save and click Done.
OK.
Now, the next step, as Jason mentioned,
is who gets to see this, right?
That's right here as we can see under Audience targeting.
It's already set to all visitors coming to the website.
And look, down here when it says Manage variants,
you can see that 50% are going to see the original version
of the website.
And 50% are going to see the expedited shipping offer.
So I'll leave it as the default set already there.
Lastly, what determines who is the winner?
So in this case, I'm trying to nudge folks
to get to the checkout page.
And so I'm going to add an experiment objective here
to specify that.
Choose from list.
I've already got that set up as a goal in Google Analytics.
So that checkout click of that button
is what I'm going to select.
And we're ready to go.
The last thing I would do is run diagnostics
to make sure everything looks great.
And then backup to my variance, you
can click Preview on each one to go ahead and make sure
that it visually looks correct.
And with that, you just click Start.
And you're on your way.
Back to you, Jason.
JASON O'GRADY: Thanks, Q. That was great.
ALEX DUONG: You're welcome.
JASON O'GRADY: So that's how easy
it is to create a multi-page experience with Google
Optimize.
To find out more, check out our other videos
and visit the Optimize Resource Hub.