Hey, welcome back to the Six Figure Mastermind. Marianne DeNovellis here with
you today. Every business wants more clients. Every business wants to know how
to get more clients but today, we're going to talk about how you as a coach
get more coaching clients for your business. Stay tuned.
If you're watching this video, you know you need one thing more than anything
else right now in your coaching business and that's clients. Let's talk about how
to attract them and how to not only attract them but to keep them and to
keep them over long term, so they keep bringing more clients back to you. One of
the first things that you need when you are trying to attract coaching clients
is results. Coaching as a results driven business. You we need to have results in
your body if you're doing health coaching. You need to have results in
your finances if you're doing financial coaching. Results in your business if
that's what you're doing. You need to have trackable, verifiable and
testimonialized results. I just made up a word. That's what it's going to be.
You need to have results in your business. Whether it came from pro bono
clients and whether it came from clients who worked with you for a really long
time or clients that worked with you with just a short period of time. You
need to have trackable, shareable and repeatable results. Something that you
can put on your website, something that your friends and family will talk about.
Something that most importantly your clients will talk about. If you provide a
top world-class experience for your clients, your word-of-mouth marketing
will do most of your marketing for you. But first and foremost, you need to
provide a stellar experience. Go above and beyond. In fact, check out some of my
other videos for some customer service techniques that will take your business
above and beyond even outside the content of your coaching. When you're
trying to attract new clients to your business, especially clients that may
have heard of you before or maybe have never heard of you before. We're not
talking about your fans, we're not talking about your all-star repeat
clients, we're talking about the brand new people that are coming in. It's very
vital not to sell yourself too hard. You know, I once saw a video online about
this couple who were going down the health food aisle in their local grocery
store. They picked up a box of cereal that said G-M-O free, gluten free, vegan, organic.
And all of these things on. It was over advertising itself to be this
perfect health food. When you think about it, you can just walk over to an apple and
the apple doesn't have to say anything to show you how healthy it is. It doesn't
have to market itself in this really inflammatory way that blows its ego up
and says, "I'm healthy, I'm healthy. Come get me." No,
it's just an apple. You know how healthy it is because it's an apple.
Don't be the kind of marketer that says, "I have all my results, I have... I'm Tooting
my own horn, I'm just sharing with you how great and amazing I am and look at
my Lamborghini and look at my giant home and look at my all my successes." Your
results are going to bring your clients to you and your personability. The word of
mouth is going to bring your clients to you. You're sharing your successes is not
where your clients are buying. Your clients are buying results. So, share your
results. Share your client testimonials. Share your content. Share value. Sharing
your successes isn't always sharing value. Sharing your content, now, that's
sharing value and that's what's going to bring your clients to you the fastest.
Your clients are going to get there "freemium" model from you. Meaning that
consumable, that that's free for them, that's valuable for them, that's you
offering your content in value to the world. That's what's going to bring them
in. That's how I get the most followers on social media. That's how I get the
most engagement on social media, is sharing my ideas, sharing my content and
giving it to the world. Now, do I have content that I charge for? Absolutely. But
the more content I can give, the more content I can receive than better all of
my programs get. So, share your value with the world. One of the biggest caveats in
being a coach is that a lot of coaches will go out there and have one-time
results and think that those results are repeatable for every single person.
They're not always. Clients are looking for repeatable results. Meaning, multiple
of your clients have done it over and over again and you've definitely done it
over and over again. Think about it this way. If you were to want to go hike to
the top of Everest, would you want to go with the guy who's been once and made it
or would you like to go with the guy who's been to the top 30 times and made
it back? This is a big deal. People want to know that your results can be
replicated. That means their chances of success are higher than if you had a one
time success. Get replicated results and get your clients replicated results, so
that word of mouth spreads. Bottom line, you need to be able to offer your
clients more value than they paid for. Means that their program cost a thousand
to get into, they need to get at least two to $5,000 worth of content out of
that specific program. Offer more value. Not a lot of people get this. Offer more
value than what they are paying you for. And they will keep coming back for more
and they'll bring all their friends with them. Hey, I hope you liked today's video
today. In fact, leave me a comment about what was the most useful tidbit that you
got. On your way out, hit the subscribe button so I can send you a notification
when tomorrow's video hits YouTube. I'll see you then.