Hi guys and welcome back to Love English today I have got a simple, short but
useful lesson for you. 12 brand names that are commonly mispronounced. Now
depending on your nationality you actually might pronounce these correctly.
Many of these words are actually foreign, well foreign to me as an English person
these brand names are frequently mispronounced by English native speakers
and may be therefore this might be a lesson they should be watching so
thankfully a lot of these amazing brands are a little bit out of my price range
and I have a confession to make... some of these brands I've discovered I
occasionally mispronounce! Before we get started
don't forget to click that subscribe button if you haven't already, the
notifications bow until it looks like this and of course comment below let me
know which brands you find difficult or are unsure of how to pronounce and I'll
do some research and make another lesson if this one is popular so getting on
with the lesson twelve brands that are commonly mispronounced
number one how do you pronounce this common popular sports brand do you say
Naik or do you say Nike which one do you
think would be correct thankfully this one I actually do say
correctly it is Nike Nike not Nike but Nike Nike being the Greek goddess of
victory so that's a nice easy one to remember two syllables not one elongate
the e Nike not Nike Nike number two a French brand and therefore pretty
difficult for English speakers are to pronounce it is not Givenchy or Givenchy
with a just sound but it's a like television or genre another French word
Givenchy Givenchy number three French again it is not her mez or Hermes but
there is a silent H there ms/ms and say it with a French accent or at least the
best you can do M s Hermes number four a German brand giving myself a bit of a
break here I actually find German pronunciation much easier than French so
this popular sports brand was founded by adolphe Basler Adolphe Dassler he
combined his first name and his second name together to create adidas or adidas
adidas or a DDoS what do you say added us added us not adidas added us so there
you can see we're actually stressing the third syllable rather than the second so
that often is the pronunciation error pronounce it again with me added us
added us now did you know that Adolphe dasa who
founded added ass what adidas had a brother named Rudolph Rudolph not the
reindeer but his younger brother who can anyone guess which brand he found it
another popular sports brand Puma Puma now the pronunciation is Puma not Puma
although Americans often say Puma which is actually how they say the name of the
animal so technically not incorrect it was just not the original pronunciation
given by Rudolf Dassler a younger brother of the founder of added ass a
little bit of a history lesson for you today so it is Puma not Puma Puma not
Puma number 6 this one I do pronounce correctly but I can understand why it is
mispronounced it is this brand so it is not christian christian dior so a chin
there Christian Dior but it's Christian Christian Dior Christian Dior so rather
than a CH so one more time Christian Dior Christian Dior ok this
one I have heard mispronounced as Louis Vuitton Louis Vuitton and it sounds fine
it's ok but if you want to get the correct pronunciation and to be
authentic they don't pronounce the ends often on the end of words in French so
therefore that end sound needs to be removed so it should be Louis Vuitton
Louis Vuitton Vita louisvil Tom there we go I think I'm starting to sound a
little bit French number 8 same problem leaving out the consonant sounds at the
end of these brand names so Eve Sarah Eve Sarah Eve Sal are not youth Saint
Laurent Yves Saint Laurent no Yves Celeron Yves ephemeral I actually do use
some make up by you haven't got a handbag buy them yet feel
free to send me one number 9 moving away from France and coming over to Italy
this brand is often mispronounced and kind of doesn't sound great when English
people are saying it the mispronunciation Versace Versace you can
imagine some English people with the handbag they're Versace handbag what
you're telling where do you wish English speakers would stop saying incorrectly
Versace is a recession recession recession okay number 10 staying in
Italy not mushy no or mushy no that kind of sounds like a character in Nintendo
doesn't sound good it is not mushy no or mushy no it is Makena
musky no the SCH I in Italian is pronounced as esque rather than a Shh or
sound so Moschino Moschino maybe with a bit more of an Italian accent Moschino
Moschino number 11 it is not Ralph Lauren but it is in fact Ralph Lauren
Ralph Lauren Ralph Lauren not Ralph Lauren that one is actually quite easy I
can do that number 12 and this is because most
people will pronounce this wrong push is that what you say Porsche or should you
be saying Porsche Porsche so not push about two syllables Porsche right guys
that is the 12 I don't have enough fingers brands that are often
mispronounced in English by English speakers so be careful that you do not
pick up their mistakes and try and be authentic if you are going shopping in
Paris or Italy and if you're lucky enough to be able to shop with these
brands and make sure you're saying it authentically thank you
very much for watching don't forget to comment below and let me know which
words you find difficult to pronounce some of those were pretty tough for me