hey what's up guys this video is for
anybody that is selling on amazon which
should hopefully be everybody watching
uh whether it's on merch by amazon or
sorry amazon merch on demand still
getting used to that or seller central
or kdp it really doesn't matter all
right what i'm going to show you is how
i generated basically 2700 in sales over
the last 30 days
and spent
less than 150 to generate this number
okay less than 150 i'm actually going to
show you the exact breakdown in this
video
and i'm going to give you a quick walk
through okay and the key is that it's
going to be a quick walkthrough because
it doesn't need to be complicated people
see advertising and they get like scared
away
please bear with me through this video
uh if you guys are already advertising
this may not be that video for you but
if you want a quick refresher of how
easily we can all take advantage of what
what i'm going to show you in this video
then definitely stick around and let's
just get right into it
[Music]
so the sales that i showed you in the
thumbnail and in the introduction are
from my amazon merch on demand sales but
like i said you could just be selling on
amazon through any avenue as long as you
have access to the advertising console
you can do what i'm going to show you so
with amazon merch you go ahead and click
the advertise tab as you see highlighted
behind me it'll take you to a screen
that looks like this
now i have set up ads internationally
but
i don't know if i did a good job like
with the translations or what but i'm
not having like as not nearly as much
success with this what i'm going to show
you outside the united states that being
said it's working great in at least the
united states which is the biggest
market so that's working quite well uh
for me also i mean i guess there's the
fact that my designs are in english and
selling them in non-english-speaking
countries is definitely sub-optimal so
that that also is true
so you go ahead and click united states
there
now here is my actual breakdown from the
last 30 days i built the thumbnail
on a different day than i recorded the
video so the numbers aren't exact they
actually got a little bit better uh so
you can see here in the last 30 days
i spent 139.16
to generate
739
9947 ad impressions
on amazon
so i haven't done the math there but
it's definitely like very very very very
like a fraction of a penny cheap
per impression and you only get billed
for clicks so that's one cool thing
about amazon if it was google you would
still get billed for like every thousand
impressions
so with that hundred thirty nine dollar
ad spend i generated 128
orders so just slightly more than a
dollar per order this brought in two
thousand eight hundred thirteen dollars
thirty one cents in sales
and my a cost
is four dollars ninety five cents now
let's just assume these are all standard
t-shirts so 19.9 or sorry
5.23 is what we make five dollars 23
cents made per sale if we sell at 19.99
so
i have a 26.1
profit margin
in my standard t-shirts sold at 19.99
if my a cost is 4.95 then it's just 26.1
minus 4.95 my profit margin after ads on
in aggregate
is
21.15 percent which is quite good
especially with print on demand where
margins can be slim so i just want to
put that in perspective for you guys
that we're advertising at a pretty low a
cost there's many ways to advertise on
amazon and really anywhere but at least
on amazon where we know it's like let's
just say you intentionally lose money
with heavy ad spend selling halloween
shirts but it's in the run-up to peak
halloween season and the result of that
is then you rank your shirts organically
at the top of page one well the money
you're going to recoup
when you're getting all these organic
sales is probably quite high and
hopefully will exceed you know this is
the gamble you're taking will exceed
your negative ad spend you know your
unprofitable previously unprofitable ad
spend the thing is it will not tie the
organic sales
to the previous ad spend right it can't
really do that so that's one thing you
just have to kind of take into account
all right so i said i would include a
tutorial and show you exactly how i did
this so follow along all right go to
your ad console and click the create
campaign button all right in order to
get to the ad console again log in to
merch by amazon click advertise
click us market click create campaign
then click sponsored products
from here and i try to do this in order
we should hopefully see all of these in
order i do know that the amazon
ads team
has been moving these sections around so
i've seen them move quite a few times
hopefully this is going to remain
consistent for at least a while
at the top you just name your ad group
okay now the ad group name is whatever
you want it to be you can just leave it
as a default as well because this is
going to be nested within the campaign
so
typically i think the campaign title
matters more but that's good it's all
about how you want to operate right and
there's definitely more advanced
advertising approaches
but this is a you know brief youtube
video for the average person who isn't
looking to become an amazon ads expert
but still wants to leverage the benefits
of running ads so that's our intention
here we're keeping it simple
next up products okay now you can go
ahead and
search for your products by name or by
asin what i recommend doing though is
click enter list
okay this is going to be really easy
it's going gonna blow your mind what
we're about to do
here you can just copy paste an entire
list of the asins of all your products
and then just click add so you can knock
them all out at once like let's say you
have a thousand products well i'm pretty
sure you can do like 999 per ad group so
you'll go grab 999 acins copy paste done
but ryan how do i get all my asins i'm
glad you asked
the product or chrome extension which is
by the way free right so no excuses it's
free i will link to it in the
description you can go ahead and install
that with one click and then go to your
merch by amazon dashboard use the export
function it will export a
csv i think uh spreadsheet maybe not a
csv probably it's probably a xlsx oh but
it exports a spreadsheet and one of the
columns in that spreadsheet will be your
acens for your products yes
exactly grab that column okay grab the
column if you don't know how to grab it
all click the column header and it will
select all of it
then copy so ctrl c if you're on windows
and after you have it then just paste it
into the enter list and then click the
little add button okay
and if you have more than 999 you're
just going to repeat this process and
create another ad group within this
campaign that we're setting up uh and
you know 999 per
per ad group
next targeting it should be defaulted to
automatic go ahead leave it at that
next it says automatic targeting what do
we bid oh the default bit is 75 cents
now
that is quite high when you consider
that our
profit margins at 19.99 is about 5.23
cents
per sale so 5.23 divided by 0.75 what
does that come to
6.9 so basically seven so we could
basically get like we need one sale per
every seven clicks
to um to stay profitable and one divided
by seven is so we need about a fourteen
point three percent conversion rate
that's still pretty high even on amazon
where we can do really good targeting
and it's already an e-commerce website i
don't know i don't like the idea of 75
cent bids especially when we can control
the bids so how about this let's try
this
lower the default bid really low oh i
went too low here i typed in one penny
and it says i need to bid at least two
pennies well i can go ahead and bid two
pennies so anybody who's still with me
that was not scared off when i said the
word ads which i know at least a few
people were the youtube analytics by the
way shows me the drop-off rate so i'm
sure if i go back in there and i go to
the first time i said the word ad there
was probably quite a few that dropped
off but
if you can afford two pennies per click
and by the way again like
this is
used to generate a sale that will net
you more money i mean at two pennies
guys should net you pretty safely
more money than you spent to generate
that sale so i know people i can't
afford that no no if you're bidding two
cents per click you pretty much can okay
i know you can i know two cents i don't
say things definitively very often i
like to be open-ended and dynamic but
like i'm pretty confident we can all
afford two pennies
especially when again it's generating
sales that net us more than that so i
will confidently say we can all afford
two pennies per click
and you don't have to do two pennies you
can go up to like five pennies what
eight pennies if you're a big spender um
there are more nuanced ways of setting
these up but we're doing the basics
right now on youtube for free
all right and then next campaign bidding
strategy
the default is dynamic bids down only
why don't we just keep it simple and
leave it at that uh there's even this
other thing that's called adjust bids by
placement you can mess around in there
but you don't need to like i said we can
do more things they do turn over more
controls to us but we don't need to go
go there right now we're just keep it in
simple
so again you're just gonna leave the
default here
all right and then settings you can name
your campaign up there uh for me
personally i like to like if it's an
auto campaign i like the first word in
my campaign title to be auto then i
might do space dash space and you could
call this i like to call it the lowball
bid so i would call this like the
lowball bid campaign all right
start date today end date no end date
daily budget whatever you're comfortable
with
if you're bidding two pennies per click
your daily budget should be like the max
because if you actually spend your full
daily budget at two two cents per click
you're gonna be making a ton of money so
why wouldn't you just let it spend as
much as possible you're gonna be making
way more than you're putting into the
machine um this is yeah so i mean
obviously the lower your bids are the
less impressions you're going to get and
of course with auto campaigns it takes
time for them to actually learn your
listings but this is assisting the
amazon like advertising algorithm to
both learn your listings but also
the generic like a9 algorithm that is
responsible for organic placement as
well independent of ads it's learning
your listings as well because every time
it converts
even when it doesn't convert honestly i
mean it can still see that like you were
advertised on these keywords and you got
the impression and didn't get a click it
can monitor all these metrics
i don't want to nerd out too much but
just know that like if you get a sale
from an ad
that still helps rank your product
organically on the search terms that
they typed before clicking and
purchasing from that ad so this is
something that you know if we've been
putting it off it's time to like just
sit down get it done it doesn't need to
be that complicated i'm confident you
can get it done today if you have time
so you know however long it takes go
ahead re-watch the video use the product
or chrome extension get it done and then
when you're done just click launch
campaign and it will go live i don't
know how long it takes before it starts
serving the ads it'll say live right
away but i mean it probably takes like
24 hours if i had to guess
before your ads really start getting
like cycled into the system so anyways
guys thank you for watching
if you are intrigued to learn more about
advertising that is
my full advertising like module which
goes quite in depth and it's not a
requirement that you utilize the full
advanced way of running ads but like
there's for sure more to it than what i
showed you in this video this is just
like basics right i mean you saw the
numbers that i did uh
it was what like uh twenty seven hundred
dollars from a hundred and like forty
dollar ad spend so yeah we should all at
a minimum be doing the auto campaigns
but
guys i have a full merch my amazon
course it walks you through how i went
from tier ten to tier two hundred
thousand there's a lot of stuff in there
check it out the advertising module is
just one of the things um links in the
description guys thank you so much for
watching though please hit that like
button and subscribe if you haven't
already and i will see you soon with a
new video
you