[Music]
hey there
my name is emily arbour and i'm an etsy
team captain for the team cheerfully
made
every year etsy sellers around the world
gather together to put on local markets
in their own communities
things couldn't quite go as planned this
year
but we are very very good at getting
creative and a lot of sellers and teams
have started to organize virtual events
today i'm going to go through some great
tips if you are planning to sell in a
virtual event
step one stock your shop imagine that
your etsy shop is a physical
store and prepare it accordingly think
of how retailers prepare their stores
for holiday or special event
they create unique window displays and
branding they update their store
policies
and most importantly their shelves are
fully stocked
remember now is the time to put your
best foot forward as you are
likely going to be welcoming in lots of
new buyers into your shop
think about some interesting new
products to add to your store
it could even be something simple like
offering a new color in your best
selling products or
capitalizing on this opportunity to
create something new
speaking of new this would be a great
time
to try etsy's newest shop feature
listing videos
listing videos help to bring your
products to life for potential buyers
and allow them to see unique features
and details
to learn more about how to create the
ultimate listing video
check out the helpful article linked in
the description
step 2 design the perfect display
with your market taking place online
this year your booth
is going to look a little different
however having a well-stocked and
strongly branded presence
is just as important as ever visually
invite customers
into your booth if you decide to live
stream or create video content for your
market
you'll want to ensure that the content
is eye-catching and showcases your
products
show the shopper how the item should
look make sure you're showing off your
products in their intended use so
if you sell jewelry for example have
someone in your home act as a model
or at the very least be sure to be
wearing some of your own pieces
seize this opportunity to build your
brand
take cues from the retailers that you
love when someone comes to your virtual
market you want them to get a sense of
your brand
and feel it at every turn if you're on
video
make sure you have signs hashtags or
other ways to display your branding
the table decor and props you use can
also create
a look and feel step 3
spread the word social media is a great
way to do this
you can use instagram and facebook to
build awareness around your event
you can also partner with other sellers
to see if there's an opportunity to
cross-promote
if you're part of a a team in the etsy
community space
share your event link and encourage your
fellow sellers to help promote or even
come shop
word of mouth is very important
tell all of your friends and family to
stop by
step four practice practice
practice if you'll be utilizing live
video you'll want to make sure that you
test for
any potential technical issues ahead of
your event
test going live on whatever platform you
use both with audio and video
to ensure that there are no glitches if
you have the chance
it's a good idea to run a rehearsal or a
soft launch with a few friends and
family as customers
the more problems you can identify
beforehand the smoother your virtual
market
will be practicing talking about
yourself
your business and your products will
allow your presence to feel more natural
the day of
put together a short and sweet speech
around you
and your shop and be sure to highlight a
few of your best sellers or seasonal
suggestions
step 5 day of prep
catch folks in the moment with one final
marketing push
share details of the event on social
media to grab the attention of those
just sitting around thinking about what
to do that day make sure you have
everything you need do you have all your
chargers ready to go
do you have your packaging on hand in
case someone wants to see what that's
going to look like
do you have a cup of coffee water do you
have scissors in case something needs
trimming
pins in case something needs fixing just
like an in-person show
unexpected things can and will happen
and being prepared will help you from
feeling stressed and allow you to enjoy
your event
and finally have fun your potential
buyers will have more fun this way too
pat yourself on the back and enjoy your
virtual event
happy selling
[Music]
you