- Are you finding it hard to promote your blog?
Well, there's an easy solution for that.
Hey everyone, I'm Neil Patel,
and today I'm going to breakdown
how to promote your blog's content when nothing's working.
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Nearly 40% of marketers
say content marketing is a very important part
of their overall marketing strategy according to HubSpot.
The best way to promote your content
is through omnichannel marketing.
94% of marketers use social media or content distribution,
according to SEMrush.
Now, question for you is,
when you promote your content on social media,
how many channels are actually promoting your content?
Is it just one like Facebook,
or is it two, three, four?
List out how many channels you're using
and the social networks you're promoting on.
For example, I put all my content on
Instagram, YouTube, Facebook, LinkedIn, Twitter.
Those are the main social channels
that I'm posting my content, those are five.
For each channel,
what are the specific types of content
that work better than others?
And I'm going to break down, you know,
five tips that you can do right now to promote your content,
but you need to keep in mind,
what does better on some networks versus others.
Now I'm going to tell you some of this
but, as you're browsing these networks,
you just need to keep those things in mind.
So on Instagram, reels and stories, and IGTV
are the best type of posts
that get more love from Instagram.
So whenever you do a post on a blog post,
mention your story and use stickers,
and you can also turn that content into a video
for Instagram TV.
That does really well on Instagram.
And if you have extra time,
go live on Instagram and you can showcase that content
through a live feed where people can interact with you
and ask questions.
And that also does really well on Instagram.
Number two, LinkedIn.
Video content does really well,
long-form text-based posts do really well
especially ones that are thought provoking,
that are asking questions and inviting engagement.
The key with LinkedIn is using a hook
in your first sentence when you're posting.
For example, if I'm posting about my content on LinkedIn,
or writing an article,
or linking to my site on LinkedIn,
right, one of my blog posts,
and let's say the article is on content marketing.
My hook could be, you're doing content marketing wrong,
but then there's hope.
Here's a quick way to actually get more traffic
from your content and then you can link to your article.
Now, it's not the best content or the best, you know,
three lines that I've ever written on LinkedIn
but I literally just came up with that
off the top of my head.
But that's how you can do really well on LinkedIn,
because when you start writing those one line sentences,
LinkedIn has a more buy ins, so when people click it
so they can see more,
that's engagement metrics that they're measuring
that causes your content to get shown to more people
and has a higher likelihood of you going viral.
Three, Facebook.
Paid ads are the best way to promote
your content on Facebook.
Hate to say it, but it's true.
Organic stuff doesn't do as well.
But the paid stuff does help increase your reach
and engagement even with your non-sponsored posts as well,
because especially if you pay
and you're trying to reach your existing followers,
they're more likely to engage,
which then increases the percentage of your followers
that are engaging with your content,
which then causes your natural posts
that you're not paying for
to also get more traffic.
Four, email marketing.
Every time I release a blog post, I send out an email blast.
I do it twice a week, sometimes three times a week,
but that's my process, works really well.
You can use tools like Hello Bar,
or OptinMonster to collect emails.
Five, push notifications.
Every time I release a new post,
I send out a push notification through subscribers.com.
It's a great way to get traffic.
They don't engage as well as email,
but it's still additional traffic that I never had.
And lastly, as a general rule of thumb,
when you're linking to your content from social media,
I would create social content that supports
or directly relates to your blog content.
Then have call to actions
and invite people to check out your blog content.
That way people are engaging on those social platforms
and then they're much more likely to go onto your blog.
Now here's another bonus tip for you.
Before you create content to figure out, hey,
I'm going to go create this content, promote it on social,
you may already have your channels that you want to promote.
But before you go create your content,
I want you to go to Ubersuggest
and typing keywords related to that content.
When you go to Ubersuggest
and you type in a keyword in the left hand navigation,
there's this report called content ideas.
This shows you all the popular pieces of content
around the web related to that keyword
based on social shares like Facebook
or based on social shares, like Pinterest.
And that'll tell you what's working.
So then that way you're writing content for all the channels
and you won't just get the short-term traffic,
but you also get the long-term traffic.
Social email blast is more short-term,
long-term is more SEO.
If you need help with your content marketing,
check out my ad agency, NP digital.
If you have any questions, leave a comment below.
I'm here to help you answer any questions you have
and get you the results you need.
If you enjoy the video, like it, share it,
tell the people about it, thank you for watching.