We believe that creativity lies in all of us.
It's what makes us human.
And there's never been a more exciting or empowering time
to be a creator.
That's because a technology called interactive 3D is
changing the way we live and work.
In the future, interactive 3D will power the games we play,
the movies we watch, and the virtual worlds we spend our time in.
And the future is closer than we think.
So what is interactive 3D?
Interactive 3D simulates the real world in a meaningful way,
freeing us to interact with the digital world.
It involves bringing 3D models into a real-time engine,
where behaviors and intelligence can be applied--
things like lighting, VFX, cinematics, user interaction,
physics, and artificial intelligence.
The result isn't a simple image or video.
It's a three-dimensional world you can explore and change.
In the past, it may have taken hours, if not days, for a final image
to render.
But with real-time 3D tools like Unreal Engine,
the process is almost instantaneous.
By learning Unreal Engine and real-time 3D skills,
you'll be at the forefront of technical innovation and artistry.
And you'll be equipped for the exciting jobs
of tomorrow, a world where everyone is
a creator and anything is possible.
SALLYANN HOUGHTON: Interactive 3D is revolutionizing
a wide range of industries.
What started off as a tool for the gaming industry
now is being utilized across all levels of creativity
and is really taking off in the fashion industry.
One of the reasons why the fashion industry is utilizing
interactive space and game engines is because the aesthetic
is at such a high level now that any real-life texture can
be represented in a game engine.
So any garment, any accessory, can be designed
as if it would be seen in real life and positioned
in a photoreal environment.
What you choose, what you wear, says so much about who you are,
how you feel, and how you want people to perceive you.
So fashion is not just a message to the outside world.
But it's also a way of us all communicating
who we are as creators.
MATTHEW DRINKWATER: Probably the biggest change
for the fashion industry was during the first Industrial Revolution
and the introduction of the sewing machine.
That is when the industry really shifted
from something which was largely home-based into something
which could become a lot more factory, industrial-focused.
That's where the industry really was created.
Traditionally, you would see designers sketch something out
on a piece of paper, hand that over to a pattern cutter, who would then
begin to create that piece.
The technologies that are existing today
are allowing us to create immediately in 3D
and start to redefine that workflow.
And we're getting much quicker to a place
where production can be made so much faster.
KERRY MURPHY: If you think about the physical fashion industry and all
the limitations that it has of pattern cutting, of putting seams
together, materials--
but if you think about the digital-only fashion industry,
we get to create digital-only materials that cannot exist
in the physical world.
We get to create patterns that you cannot put together in the physical
world.
MATTHEW DRINKWATER: So as we shift from that idea of what
the first Industrial Revolution is to what many people are describing
as the fourth Industrial Revolution, that entire digitization
of our industry is where there is massive opportunity for projects
that we want to deliver.
And the scope of what we'll be able to explore
using all of the new tools that are becoming available to us
is some really groundbreaking projects
that make us question how fashion is created and how we engage with it.
GARY MCQUEEN: And the reason why I started diving
into the 3D technology is because I realized
that there were limitations in terms of creating
things that didn't exist.
Clothing, for me, is almost like costume.
I don't approach models in the traditional sense.
I approach them more from the gaming industry side of things,
where you're creating characters.
And it's more about that kind of personality
you're trying to give a certain character within that world.
MATTHEW DRINKWATER: Unreal Engine is allowing
us to explore 3D worlds and place people right into those experiences.
And in so many ways, it's removing all of the constraints
that the physical world has on us.
COSTAS KAZANTZIS: The traditional catwalk show
is an event that is just for the elite.
However, through the use of game engine technology--
Unreal, for example-- in fashion, what's happening
is the fact that we can create immersive experiences that
are easily distributed to many more people.
And that means that many more people become part of the equation,
and also influence the fashion landscape.
And that, for me-- it makes our industry
a more diverse, inclusive place where distinct and diverse talent is
able to flourish and is given the opportunities to flourish.
MATTHEW DRINKWATER: What is the most exciting part
about digital experiences and digital fashion
is that we have such endless creativity to explore
and so many different versions of ourselves
that we could begin to create.
LUCY GOODYEAR: To me, fashion is how we express ourselves.
It's an extra expression of who we are.
As we move from traditional into digital way of doing things,
we are now able to wear anything we want at any time on any platform.
And I think that that's really interesting
because it means that we can express ourselves
in completely different ways that we may not be comfortable
doing in the physical world.
KERRY MURPHY: When we at the Fabric Int
sold our first digital-only garment for $9,500 on the blockchain,
that was the first time that the fashion industry
started seeing that you do not need to make a physical product anymore.
And that, to me, is a turning point where all fashion brands
started looking at digital as a viable solution for their business
model.
MATTHEW DRINKWATER: Fashion used to be quite an expensive business
to get into materials--
equipment.
All of that were prohibitively expensive and, for so many people,
a big barrier to entry.
Now the way in which you can create fashion
is limited to a laptop and internet connection.
If you have those two, you have the possibility
to create digital fashion and digital experiences.
That is really placing control into the hands of an entirely
new generation of creating.
KERRY MURPHY: A great place to start is Unreal Engine.
And there are lots of resources out there for you to tap into.
And in this series, you'll be creating
your own interactive fashion experience.