a commenter on my youtube channel there recently asked me about the future of the sole practitioner
and the comments that i have to make about that would in the first instance deal with
the legal profession but i firmly believe that the comments that i make can be applied across
other professions other professions in which there is a sole practitioner or a solo entrepreneur or
soul trader or whatever you like to call him or a horror so any profession the future in my view
is bright provided and it is a strict condition provided you treat your business your practice
as a business in other words that you have the skills to grow your base your client base you have
the skills to generate leads generate inquiries generate clients you could be the best solicitor
in the world you could be the best accountant tax consultant psychologist psychiatrist or
whatever but if you were incapable of generating leads generating queries generating clients
then the future for the soil practitioner in your profession will not be bright the first rule of
investing is not to lose your money the first rule of being a sole practitioner a person like me is
to stay in business you must stay in business long enough to generate sufficient clients to generate
fee income to make a profit so the future is bright if you are capable of taking
a business-like approach to your practice so it's not enough that you are a good accountant
or management consultant or psychologist or physiotherapist or whatever you must treat
your practice your profession as a business from the point of view of generating clients
some solicitors just to bring it back to the legal profession
are good at this and some are absolutely clueless so you could have the paradoxical situation
of having a bunch of solicitors who were absolutely excellent at what to do but they
don't have the commercial skills they don't have the street smarts they don't have the
savvy the experience that comes from running businesses from hustling and grinding those
individuals could be excellent solicitors very professional and do a great job but they struggle
to struggle as sole practitioners because they are not capable of generating clients
at a sufficiently fast rate my own background is from small business so i come to this profession
in sort of a from from the rear as it were in other words i didn't start out as a solicitor
i started out as a small business person and then when i came into this profession solicitor
i find it relatively easy quite frankly to generate leads generate clients and so on
but i recognize that other professionals coming from a background of college academy straight out
of one of the big firms perhaps and starting up as a soil practitioner some of these individuals
struggle and to struggle because they're not able to do the business stuff the money stuff the
client generation stuff it's absolutely vital my background as i say uniquely allows me to generate
clients and so on so i have a youtube channel with over 15 000 subscribers i have a tick tock account
with over twenty thousand fans of an instagram account with nearly ten thousand followers
and so on i'm able to hustle and grind and build my brand build my profile generate leads generate
clients from the likes of social media there's other ways of doing it as well but social media
nowadays is so ubiquitous that not being able to generate leads and clients from social media
is a serious serious deficiency serious defect for any sort practitioner in whatever business
they're involved in so to circle back to the outset and the question what's the future for
the soil practitioner it's very good if the soil practitioner is able to run his or her practice
like a business with a very much a commercial bent that's not to say that they throw out the window
questions of integrity or ethos or any of that good stuff there's no need for that whatsoever
it's not a binary decision it's not an either or you can be very ethical you can be very very
committed to justice and so forth but you must be able to generate clients if you find this
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