hi and welcome to our instructional video that is designed to make you
smarter gambler my name is Steve Bourie and I'm the author of the American
casino guide, the number one bestselling book in the USA on the subject of casino
gambling and travel and the only book that comes with over $1000 in casino
coupons. If you want to know more about our book be sure to visit our website at
americancasinoguide.com and if you have a smartphone or tablet be sure
to download our free app just go to the App Store or Google Play Store and
search for American casino guide. In this video, I visit the 2015 Global
Gaming Expo in Las Vegas which is one of the world's largest trade shows for the
casino gaming industry. At this show which is held in late September each
year,
gaming manufacturers and suppliers from all over the world
display their latest products and technologies to casino executives. It's a
great show to attend because visitors can try out all the newest machines
before they're available to the general public
plus there are many celebrity appearances and other fun events. In this
segment i speak with darian Lowenstein who is the chief marketing officer at
gambit gaming. His company offers skill-based gambling games in the UK and
we discuss his plans to introduce them into Nevada casinos by early 2016. I'm
here with darian lowenstein who is the chief marketing officer for gamblit gaming
Darian. thanks very much for having us here today. Thank you for being here. Now can
you explain how long
give us some background on your company how long you've been in business and
exactly what you do.
Yeah we were started five years ago when our CEO Eric saw a huge
opportunity in the casino space to make games that were fun and attractive for
Millennials, you know one of the largest demographic that come on to casino floors
they're there to dance to party to go to nightclubs have great food but yet they
don't engage in gambling and that's why we're here we've got arcade style social
casual games that appeal to a younger demographic. Alright and now you have these are
games that are already legal in the UK people can go into the
Apple Store and download these games in the UK and play for money
Exactly, so we have six games are live in the UK right now so you'd go onto your iPhone or
iPod download sign up for an account we go through you know verification make
sure your legal age that you're not a problem gambler once you're approved you can
wager right there on your phone so most of the games we're showing here actually
are being tested by tens of thousands of consumers being played we're getting
feedback and then we're taking improvements and putting those into our
land-based versions. Alright and the state of Nevada just a couple of weeks ago
they approved a regulation now to have skill based gaming so this is a new
generation of games that they're going to allow in the casino and your idea is to take
these are games that you already have in England that are approved there in the
UK for legalized gambling purposes and put them in land-based casinos in the
us? Yeah exactly so that's the great thing about them already going through GLI
approval and being reviewed everything is it makes it a lot easier to go to the
regulation process of getting them here
out into the us- skill is obviously a huge topic right now and it's one that we
took very seriously we made our games from the ground up so they follow
regulations in the UK
and Nevada, New Jersey' they're legal today by using our own skill currency reward
system that we fund and then as SB9 comes through and we have you
know all the regulations are set for skill gaming we can modify our games to
give a higher return and to sort of work with that bill. Alright can we take a look
now take a look at the six games that are legal in the UK and then how you're
going to modify this or if these are actually the games you're going to offer in
the US. Alright so I'm gonna start with showing a game called Dreadnought and it's
one of the first games that we launched, gameplay wanted to keep it really simple
really straightforward show off the wagering mechanic and show off the
skill portion. So I'm gonna start here by moving my space ships around
and trying to make it so that the other player in this case it is a computer
however it could be a human has a hard time getting my ships this is obviously
a very clear wagering mechanic you know obviously slot reels so you know a player
who's more accustomed to slots games would immediately understand it. Alright so I'll spin
Alright I won some credits and I won 2 shots so I'm gonna take a shot here at the enemy and see if I can
hit some of the ships alright lucky first hit alright so that's a skill
portion so right there if I had got two hits on the enemy I probably would have
won more G bits right now you can see my G bits are 2885 and that is our
skill currency that is our direct award for how well you play the game
versus the spin this is a set return to player slot machine math that determines
whether you're gonna win or lose money
ok now these G bits what can you do with the G bits it's as a player when you
get them? So as a player right now live in UK you can basically go forth and
play a game called cash pop and you use your G bits as sort of a ticket entry
into playing cash pop and it's like a cash sweepstakes games so you can pop
balloons and you can win 10, 20, 500 pounds at a time. On a casino floor it's gonna
be like a player rewards system where you can win different incentives at the
casino that you're at once we launched our hardware in in Q2 on casino floors
that plan will be officially rolled out. Alright so you're trying to get these
into US, well Nevada casinos in early 2016? Yeah we're looking at Q2
2016 on floors in Nevada and I'll show you
one of our other fun
games so this game is called smoothie blast so this game is basically a match
3 game, so it's pretty simple you match fruit and you try to fill the blender and
the little monkey there he's helping you along and he's gonna help blenderize that's
gonna run a wager and that's going to determine, the type of fruit you put in
is gonna determine how many credits you win and the amount of skill currency you get
back. So much like any match 3 game you know if I can match multiple chains of
fruit at the same time I'm gonna get a higher skill reward and win more Gbits
and every time the blender fills it runs a wager. Ok and again these
actual games we're watching now are the ones that you want to try and put into
the US land based casinos in Nevada. Yeah, exactly. And hopefully if other states
legalize it then you would move them into other states? So the great thing
about the way these games are designed now they're actually legal in every
state for the way that we've integrated skill because skill is the G bits and we
fund that prize pool ourselves they're legal in all territories basically
they don't use any aspects of SB nine yet that make them specific to Nevada
Now in the future of these do you see skill being a a bigger part of this
and then and and how would it affect if someone comes up to this game and
they're not skilled at this
fruit game as opposed to someone who's played it many times would there be a difference in
the payback percentage for those two players?
Absolutely you know as we get closer to our launch we'll definitely be modifying
the games for a direct skill reward and in that territory as it's obviously as
its fully legal and I think skill reward is something that especially Millennials
really want right, skill reward is something they're used to with the games they play on the
Xbox or Playstation their mobile phone and I think it's something they're gonna look for on the
casino floor and I think it's one of the reasons they don't play slot machines you know that's
the reason I don't play slot machines I'm a millennial I get really bored with
sitting there and hitting a button over and over something that has some type of
skill rewards, somethin that has some interaction is something I'm gonna be interested in
playing. Ok Darian Lowenstein with Gamblit gaming thanks very much for
spending time with us today. Thank you guys for being here. Don't forget you can
see more of our educational gaming channel go to youtube.com / American
casino guide