this video is a value bomb what's going on people it's your Boy the Beast of
ECOM back dropping nothing but you already know value bombs if this is the first
time ever watching one of my videos then where have you been
if your interview Commerce in your into Shopify and you're into dropshipping here
then you are in the right place I've got videos on a weekly basis nothing but
pure value so if you get some value from this video please please do not comment
and of course smash that subscribe button and don't forget to hit the
notification about as well so you stay up to date with all of my latest videos
and if it isn't the first time ever watching one of my videos then it's nice
to see you again so today's view I want to show you how
to write a winning product description a product description that helps you
convert now in all of my other videos I was looking at other different Shopify
stores and the biggest problem that I was finding on these stores is that
their product description absolutely sucked now if your product descriptions
are not on point you got to remember you're not gonna get the Add to Cart and
I get a lot of questions all at the time of you know I'm getting traffic but I
ain't getting at to Carswell have a look at your product description does he
actually want to make the person click the Add to Cart button if not you need
to change it watch this video and implement what I teach right now I'm
working on some absolute massive things and I can't wait to bring them out and
reveal more in due time but in the meantime make sure you stay to the end
watch all of the video and most importantly implement and get these
product descriptions on point so let's jump into the computer and let's start
learning right let's jump straight into this one and this one is full of value
if you do like this one you're gonna love absolutely love what I've got
coming very very very soon but let's jump position on how you can increase
your conversion rate with great product descriptions
what are these high converting product descriptions look like I'm gonna break
it down okay completely so let's get going back with the presentation
actually as well Despres I know that people like the presentation the way I
use the presentations and I've got a WYSIWYG thing here so let's crack on if
there's anything that you get from this video okay
absolutely anything this is the thing that I want you to get through sell a
good night's sleep not the mattress okay sell a good
night's sleep and not the mattress this is gonna be the basis of this whole
presentation you're gonna understand it in much more detail as I go through the
slides in a bit but I want you to understand this okay
sound good night's sleep and not the mattress okay benefits not features but
let's crack on with it and how you can actually do it and look at some examples
as well so the importance of copywriting now you have to be you don't have to be
great at English you don't have to be great at copywriting but you can learn
these things okay you can learn how to be a good copyright you can learn what
makes a good copyright you know and how to actually become good at writing
descriptions now the first thing you need to understand is do not copy and
paste descriptions from aliexpress okay and when I was reviewing websites I've
got a video while I'm reviewing Shopify stores I may do another one quite soon
actually so yeah I'm reviewing some of the Shopify stores and some of the
product descriptions were horrendous they were absolutely awful they were
just a bunch of it was literally just copy and pasting from Aliexpress which
you do not want to do okay please avoid at all costs do not copy and paste from
Aliexpress okay you're not going to get conversions if you choose just copy and
paste in now customers do not care do not care about the features of a product
for example the weights you know how much it weighs is it thirty grams is it
60 mil what are the dimensions is it four inches by five inches you know and
all these sorts of jazz how many batteries it has what charging socket it
uses all this sort of jazz are not going to be the reason why the person converse
it's not going to be primarily what they base their decision on to purchase the
product okay so customers do not care about the
features of the product you know if it's forty grams or not 30 grams another
thing are damn you know don't want that I'm forget about that
that's not gonna be the decision okay so customers do not care about the
features of the products as simple as that now you have to sout the benefits
and not the features benefits are very different from features a lot of people
a lot of people who don't understand copyright and get a little bit confused
now I'm gonna show you some examples of a bad a bad description and a good
description but ensure a benefit is what it does for the person okay
like say for example a sat-nav a sat-nav feature would be you know tons of maps
or something like that maps to travel across Europe but the benefits of it is
that you never get lost okay so you'd never get lost anywhere you know always
know where you go in never get lost and you know stuff like that so it's turning
the features into a benefit and the benefit is what it actually does for the
customer how it makes them feel how it improves their life etc etc so speak to
their passions now this is if you send in a product which is not something that
solves a problem say for example a you know a cat watch or something like that
the cat watch does not solve a problem but you have to speak to their passions
you know how are they gonna feel the cat owners etc if they're wearing that watch
so if you sat in a product which isn't solving a problem then you have to be
speaking to their passions remember people buy with logic people buy with
emotion and not logic all purchases well 99% of purchases are based on emotion
and not logic ok it's the reason why people go out and buy 30-grand Rolexes
and not a 15-pound Casio when they do the exact same thing just
tell the time ok people who go out and buy Rolexes
you know Rolex itself is you know high stayers high-quality craftsmanship and
all these sorts of things so people when you go out and buy a 30 gram Rolex okay
you're buying into that okay you're buying it so that when people when you
wear it people you know can see that you've you're a part of that luxury you
part of that brand you know you get an elevated status when you wear a Rolex
rather than a 15-pound cassie when they do exactly the same thing okay
so people buy with emotion and the emotions tied to the product rather than
just being logical remember people only care about what the
product will do for them how will it solve their problem how will
it make them feel okay like I've mentioned with the example with the
Rolex and the Casio okay so that's what you have to be doing people are very
selfish people and they only care about what the product won't do for them now
let's actually have a look at a bad product description so this product here
is a dog carrier case dog car carrier the dog can sit in it and take a ride
with their with their owner whatever it may be in any sort of destination it
keeps them in one place and you know you don't get a dirty car so here's
something that is just copy and paste from aliexpress you know he's a bad
title specifications that comments you in which most of time isn't even
relevant most irrelevant sorry so you know waterproof nylon sizes colors it
comes in now here are some of the features now if you just copy from
Aliexpress okay most of the time their native language is not English well it
pretty much is it's not English so most of the time is broken English as well so
it's harder to read so waterproof fabric easy to wash with
plastic book with plastic book one adjustable strap easy to fit on seats
excellent sea protection from scratches dog hair all muddy paws on your
automotive sees no one says automotive seats ok this is just the word that you
know no one would really use so um you know this is a bad description ok and
something that you would not want to use on your store now if you using stuff
like this and you're not getting at to cost you know your reason why but now
that we've seen a bad one let's actually look at a good one ok now this is
something that I literally just came up with and knocked together based on the
same product so a deluxe travel buddy car cover take your dog on travels and
enjoy a dirt free clean car afterwards the number one best-selling dog product
2018 now moving on that's a boat all straight away a case in your face
and it tells you exactly what it does are you tired of having to clean your
car after every car trip or does your dog run everywhere when it's car time
right away I'm posing questions okay I'm agitating that problem I'm taking them
right back to that feeling that they've had when they've had to clean their car
you know in that horrible moment well we have just the thing for you with this
deluxe travel buddy car cover then obviously we're stating that we have the
solution was right away they're going to read to the rest of the end of the page
to find out what the solution is now you can take your dog anywhere without the
stress or hassle it's easy to install and has a universal fit the non-slip
durable material means your dog will be secure and safe while you head to your
destination plus is hundred percent waterproof so you don't have to worry
about any spillage your seats will forever stay looking brand new free from
muddy paws while your dog can enjoy the ride
so in those next sections we're talking about the benefits of the product and
not the actual features we're talking about the features but we're showing
them as benefits it came safer being safe or secure not
worrying about any spillage all these sorts of things we're relating the
features to the benefits okay moving on PS save plus yes PS sorry is save 50%
off today only why make your next trip stressful when you don't have to get
yours by clicking Add to Cart above now in courting and of course due to demand
your product may take next time whatever you put on there and now we've got the
specs the specification and the features down here so in these last few lines
what we're doing here is stay in the scarcity okay they only get 50% off
today only and then we're posing a question to make them justify the
purchase okay why make their next trip stressful when
they don't have to do we have the easy solution and then of course there's a
big bold call to action because call to actions always always work by giving
people direction on what they actually need to do okay and then of course you
need to put in time frames and all those sorts of things um so as you can see the
complete two differences between the two okay and if you reading
and if you're watching this video sorry and your part descriptions are not on
point and you've got a winner or whatever it may be a new project
description is not on point go and have a look at it and make those changes now
now here's a little tip okay utilize in Amazon so what can you do by utilizing
Amazon you can use Amazon to find some similar similar products to see what
questions customers are asking and answer them in your product description
okay as you can see here people are going to always ask questions if you're
selling a product nine times I attend there's a similar product on Amazon and
people are answering asking questions those people asking the questions are
going to be the people who are more likely to purchase your product so why
not answer them in your description prior to them purchasing so can this
seat be used in the front or back seat of the car you can answer that in your
product description and you know is this material waterproof if it is put it in
your product description like I've mentioned okay so they're just a little
tip on Amazon that you can use and another tip is check the reviews to see
what else you can include in your description okay what do I mean by that
well people are going to be leaving reviews on the product on a similar
products that you'll be selling what you can use and you can look at the reviews
and pick out things that you can use in your description so my last puple of
this car ride but was all over the place so my last puppy loved this car ride was
all over the place leaving hair and the seats taking forever to clean what you
can then do is obviously pick that out and put that in your description okay
you can see how powerful using Amazon actually is and okay love this booster
my little pup loves the car love to bring him along however he can't be left
untethered he's all over the place I don't care for a little standard belt
others so you did he just take that out okay you know this product is better
than those little standard bulk tethers keeps your dog in one place etc etc etc
so you can see how powerful using Amazon actually is remember sell the good
night's sleep and not the mattress that's the one thing I'm trying to get
across to you guys nothing but you already know value bombs so as usual
I hope you got some value from this video if you did please please do like
comment and of course smash that subscribe button and make sure you hit
the notification about as well so you stay up to date with all of my latest
content you do not want to miss out on any of my upcoming value we're nearly at
10,000 subscribers we grow in and it's fantastic so make sure you do subscribe
if you get some value so now that you can see a difference between the two go
straight to your website and have a look at how you can actually improve your
product descriptions are you talking about the benefits or are you talking
about the features if you're talking about just the features then turn them
in to benefits I've got a free Facebook mastermind the link will be down below
I'm in there other marketers are in there we're currently at 3,000 members
now I will grow in every single day so get in there is hundred percent free and
network with people who are doing exactly the same hit me up on Instagram
drop me a like drop me a DM drop me a follow and we could try and connect on
there now that is it for this video again I hope you got some value and I'll
be back with another one jump in listen but you already know value bombs take
care and I'll see you there