- A website with no visitors isn't really a website at all.
Hey everyone, I'm Neil Patel, and today I'm going to
break down how to get your first 1000 visitors
with SEO and content marketing.
(rippling calm music)
Before we get started,
make sure you subscribe to this channel.
If you're on YouTube, click the alert notification.
Question for you.
How many visitors are you getting a month?
Let me know in the comments.
Are you getting 1,000 visitors, 10,000, 200, 100, 0?
There's no wrong answer.
And even if you have more than 1000 visitors,
the tips in this video will help you get even more.
So here's a quick stat for you.
36% of small businesses do not have a website in 2020.
Now I know we're not in 2020, but it shows you
that a lot of people still don't have websites.
75% of users admit to making judgments about a company's
credibility based on their website design, and this is
based off of Stanford's web credibility research.
So step 1, do keyword research
for high and low search volume keywords.
You can do this in Ubersuggest.
All you have to do is put keywords within your space,
in Ubersuggest, just go to ubersuggest.com and I'll show you
which keywords are really popular and which ones aren't.
And in the keyword ideas report on Ubersuggest,
you can actually see which ones are attainable
by your website by just using the page one
ranking potential button on the keyword ideas report.
And when you click on that, you put in your all,
it'll show you which keywords you have a shot
for ranking for it, and which ones you don't.
Typically keywords with lower search volume
are the ones that are easier to rank for.
And you can look at the top 10 results
and just make sure if no one's amazing
and you can do something better than them,
you have a chance about ranking for any of those keywords.
You can easily produce better content
when you look at the search results and be like,
"Hey, this is what they're doing on the top 10."
And then go to page three or four of Google
and look to see what they're doing.
It'll show you what the terrible content isn't doing,
so that way you can look at the good content
and you'll have a better understanding of what to do.
And it'll also give you ideas of what may be standing out,
that they may not be covering within your space.
Step 2, start by creating content
around lower competitive keywords first.
Now you can use tools like jarvis.ai,
which can help you produce content.
And it does in a semi-automated way.
It'll take keywords, the topic that you want to write on,
it'll help you outline and it'll even help you
write the paragraphs, but here's the thing:
you need to go in there and modify it.
Jarvis can make the content somewhat flow.
It doesn't always make sense.
It's good to save you time.
Don't use it as a tool that'll write your content
for you automatically, use it at as tool
that'll make content writing easier for you.
Step 3, in the first couple weeks,
promote your content with paid social media ads.
Help boost the content, like when I post content
on Facebook, a lot of times I'll boost it.
It really helps get those signals going,
gets more people to see it.
Step 4, as you start gradually linking for some keywords,
create topic clusters that can help you become
more authoritative in these bigger topics.
For example, if you're ranking for shoes versus heels,
you can start targeting keywords that are a bit
more competitive about heels and create new content
topic pieces that are related to heels, such as,
you know, how to wear high heels without having blisters.
I'm making it up.
I don't know what it's like wearing high heels,
but I've seen those pointed shoes
and they don't look comfortable.
Over time, you'll start dominating
more and more keywords around that topic.
A great example of this is on SEO
on the neilpatel.com site,
I have articles on SEO, but I have a lot of sub-articles
around on-page SEO, link-building, site maps,
which all encompasses together,
so then that way Google knows my site's around SEO
where I'm creating those topic clusters
and I rank higher overall.
Step 5, use social media.
Your social media content for promotion
should be specific for each platform.
For example, on Instagram, I could create a teaser video
that would, you know, talk about the main pain points
that people are having related to the content pieces
that I just wrote.
And then I have a call to action
telling people to go check it out.
And I may even link to it in my bio on Instagram,
so people can just click that link and go over.
And with LinkedIn, I found that live does really well.
Instagram TV does really well.
Stories do really well.
When you're doing a story,
use a sticker so you can drive people to your site.
And when it comes to YouTube, videos do better.
Facebook, paid promotion, sadly, do the best.
LinkedIn, only 3% of your users are roughly
creating content, anything you create on LinkedIn,
probably going to do well, assuming it's good quality.
Step 6, capture leads and nurture them over time.
Once you acquire organic traffic,
you need to keep getting more value from those users.
Capture those emails through tools like Hello Bar.
Capture push notifications through tools like Subscribers,
or chat bot subscribers through tools like MobileMonkey
and keep those people engaged by giving them
additional value with other content pieces
around the same topic that brought them in.
If you do that, you're going to get
your first 1000 visitors plus more.
Now, if you need help getting more traffic to your site,
check out my ad agency, NP digital.
If you enjoyed this video,
like it, share it, tell other people about it.
Thank you for watching.