Hi.
I'm David Buckles.
I'm also D Scott Buckles.
I'm also David S. Buckles and my friends know me as Scott Buckles.
Does your business know that?
Master data management is a solution that helps us determine the single view of a person, place or thing.
Let's walk through an example and show you just how important that is to help drive personalization and compliance with different data regulations across the world.
I just planned my first vacation since the pandemic started.
I'm super pumped to go to an exotic location and stay at one of my favorite hotels.
It's been a long flight.
Got a great greeting from the bellman as he opened the door.
And as I pass through the lobby, I have trepidation to know whether or not all the requests that I've made as part of my reservation will be made.
When I booked that on the app I requested.
A high floor.
Traditionally, I've always asked for
fluffy pillows.
And then as a super duper titanium member, I always want my.
Free breakfast.
In order to do that.
We have to be able to determine that
I am the same David Buckles across each of these different applications and that when the front desk
checks me in,
they've recognized that and incorporated all of my different requests.
Let's take a deeper look.
In the mobile app.
I'm David Buckles from Columbus, Ohio.
Because it's tied to my credit card. And that's how the reservation was booked. In the past in the legacy reservation system
I've booked rooms as desktop buckles.
And that is where my fluffy pillow request has always come in.
I've also had somebody with the name David S. Buckles from Columbus, Georgia.
Call in.
Is that me or is that a different David Buckles?
Stay tuned.
And finally, in the loyalty application.
When I first signed up, I lived in Boston, Massachusetts, and I entered under just my common name of Scott Buckles.
MDM solutions at their core are algorithms.
They take different parameters and different rules to determine if a person is the same person with different data entry points such as David Buckles, D Scott, David S or Scott Buckles.
A good MDM solution will be able to determine whether I am the same person across all four of these.
Or maybe it's just three of the four.
So the moments come.
I approach the front desk and am I going to have.
A great experience or...
Am I going to have a not so great experience?
If your organization wants to ensure personalization and compliance,
your MDM solution has to be able to determine and match me to a single view across multiple different datasets on prem,
in the cloud, across clouds, across all your different repositories and systems to ensure that I have that positive experience.
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