italy's diego sechi is among the world's top fitness models
his combination of good looks and amazing physique are in demand with
photographers
sponsors and fans all over the world
his looks are his fortune
his body is a business which earns him thousands of dollars
through sponsorship
competition prizes
and photo shoots across the globe
but his physique didn't just appear overnight
it was built through years of highly targeted training
working in every bit of my physique to make it perfect
so now it's time to reveal how the world's hottest fitness model
built the perfect body and one of the most successful brands in fitness
the story starts in northern italy
as a teenager diego is a champion wrestler
who lifts weights to make himself stronger for his sport
heavy weights compound movements all about strength
when he notices his shape is changing he enters a teen bodybuilding competition
success makes him decide to take the gym more seriously
with a focus on the classic shape the v-tapered back
the shredded six-pack
age 21 diego enters a fitness competition
it's different to bodybuilding this is about aesthetics
a more commercial look
but no win - more work is needed legs are key to creating an eye-catching
fully balanced body heavy weights on machines help build
size
at the same time working on the detail by focusing on contraction
the mind muscle connection
training for aesthetics is showing results and diego is ready for the big
league
the wbff european championships
a win i'm so excited for what happened you know for the
all the hard work and diet and in the entire process i did
as european champion diego's social media explodes
he's suddenly in demand with the world's best photographers
flown around the globe to create images that build even more of a following
but for his training a new challenge the call for photo shoots can come at any
time - he needs to be camera ready all year round
so no off season bulking instead a new strategy - lean gains
every gym session now includes at least 20 minutes of cardio
i'm doing cardio around five to six times a week
in the morning fasting staying shredded while building muscle
training is all about the detail broad shoulders
big legs that kind of X Man total look that to me is the perfect shape
photographers love the look fans love it too
and sponsorship offers flood in his body is now a business but the
industry is highly competitive. time to stand out from the crowd
this time on the world stage
wbff world championships taking on the best of the best
but his shredded look doesn't just come from hard work in the gym
i studied at king's college london for bsc in nutrition
king's college is one of the best university in the world
the underlying knowledge of nutrition helps him deliver perfect conditioning
on stage setting him apart
competing and photo shoots create more exposure than ever
and he's turning fans into customers
with online training, representing brands and building further expertise in the
all-important area of nutrition i learned a lot and i keep learning a
lot i'm learning every day
today diego is modeling all over the world
but he's still gaining knowledge to achieve his goals
and using carefully targeted training to keep his body
ahead of the rest
whether you measure success by achieving the perfect physique
or by building a business behind it diego sechii now stands out as one of the
world's most successful fitness models
now click the link to watch diego's full body workout
of his best muscle building exercises