Guy Kawasaki is a Silicon Valley marketing executive. He was one of the
Apple employees originally responsible for marketing the Macintosh in 1984. He
popularized the word evangelist in marketing the Macintosh and the concepts
of evangelism marketing and technology evangelism.
In March 2015, Kawasaki joined the Board of Trustees of the Wikimedia Foundation,
the non-profit operating entity of Wikipedia.
Early life Guy Kawasaki was born in Honolulu,
Hawaii, where he attended ʻIolani School. He credits his writing career to
Harold Keables, his Advanced Placement English teacher, who taught him that
"the key to writing is editing." Kawasaki graduated from Stanford
University In 1976 with a Bachelor of Arts degree in psychology. He then
attended law school at UC Davis, but quit after about a week of classes when
he realized that he hated law school. In 1977, he enrolled in the UCLA Anderson
School of Management, where he earned a MBA degree. While there, Kawasaki also
worked at a jewelry company, Nova manufacturer. Kawasaki observed, "The
jewelry business is a very, very tough business, tougher than the computer
business... I learned a very valuable lesson: how to sell."
Career In 1983, Kawasaki got a job at Apple
through his Stanford roommate, Mike Boich. He was Apple's chief evangelist
for four years. In a 2006 podcast interview on the online site Venture
Voice, Kawasaki said, "What got me to leave is basically I started listening
to my own hype, and I wanted to start a software company and really make big
bucks." In 1987 he was hired to lead ACIUS, the U.S. subsidiary of
France-based ACI, which published an Apple database software system called
4th Dimension. Kawasaki left ACIUS in 1989 to further
his writing and speaking career. In the early 1990s he wrote columns that were
featured in Forbes and MacUser. He also founded another company, Fog City
Software, which created Emailer, an email client that sold to Claris.
He returned to Apple as an Apple Fellow in 1995. In 1998, he was a co-founder of
Garage Technology Ventures, a venture capital firm that has made investments
in Pandora Radio, Tripwire, The Motley Fool and D.light Design. In 2007, he
founded Truemors, a free-flow rumor mill, that sold to NowPublic. He is also
a founder at Alltop, an online magazine rack.
In March 2013 Kawasaki announced he would be joining Google as an advisor to
Motorola. His role was to create a Google+ mobile device community.
In April 2014, Kawasaki became the chief evangelist of Canva. It is a free
graphic-design website, for non-designers as well as professionals,
founded in 2012. On March 24, 2015, the Wikimedia
Foundation announced Kawasaki had joined the foundation's board of trustees.
Bibliography The Macintosh Way ISBN 0-06-097338-2
Database 101 ISBN 0-938151-52-5 Selling the Dream ISBN 0-88730-600-4
The Computer Curmudgeon ISBN 1-56830-013-1
Hindsights ISBN 0-446-67115-0 How to Drive Your Competition Crazy ISBN
0-7868-6124-X Rules for Revolutionaries ISBN
0-88730-995-X The Art of the Start ISBN 1-59184-056-2
Reality Check ISBN 1-59184-223-9 Enchantment: The Art of Changing Hearts,
Minds, and Actions. Portfolio Penguin, London. ISBN 1-59184-379-0
What the Plus! Google+ for the rest of us.
APE: Author, Publisher, Entrepreneur—How to Publish a Book. Nononina Press ISBN
978-0-9885231-0-4 The Art of Social Media: Power Tips for
Power Users ISBN 978-0241199473 References
External links Official website
Alltop.com co-founder Guy Kawasaki at the Internet Movie
Database