When you're in a cosmetic practice you have to be a doctor and you have to be a business person.
And so from a business point of view, I really believe Venus Freeze is easy.
It makes sense because there is such a big part of the industry and need, the market needs,
that people want something that is easy, is painless, no downtime,
and will give really great results.
I've had my Venus Freeze now for almost two years and I can tell you there are so many
patients who start off having their treatments on their face.
They love it. Now they're going do their neck, now they're going to do their arms.
Their friends are noticing they're looking good. What is it? It's something that doesn't hurt.
So then those friends are going to come in. So from that point, really, word of mouth
is probably our number one reason why we now have three Venus Freeze treatments.
Second, the machine, there is absolutely no disposables.
So from a business standpoint, you can treat so many patients
and you don't have to worry about that part.
It's simple. It's easy. It's fast. And the body applicator, if you're treating the abdomen,
the thighs, you can get done in a quicker amount of time.
You can heat faster. You can get to that temperature faster.
So you're not needing a room as much. You can turn over the room faster.
So these are business things that you think about that Venus Freeze really offers.
But the most important thing is that you get results,
because obviously if you're not getting results you're not going to grow your practice.
Your patients are not going to be happy. You're going to have to give refunds.
You're going to get a bad reputation in the community.
So choosing a technology that actually will deliver results that you can promise,
I think is good business.
For me, Venus Freeze is the pillar of our practice, and we love it for many reasons.
I believe that education is very important, and I believe this is one of the reasons
why our practice has weathered the economic storm, because the community out there knows
that when we say it works, it works. The technology works.
And when we say that our staff are experts, they're really well trained personally by me.
They really are.
And when you compare Venus Freeze and the ease of training with Venus Freeze
compared to the other technologies that we have, you can't even compare it.
When I trained my staff how the multi polar radio frequency is delivered
in a much more even way, they're less likely to get arcs. They are less likely to get burns.
They feel more comfortable holding that handpiece and actually trying it out.
They watch me do it, and they say, "Yeah, I can do that."
And then when they start doing the treatment on each other,
then they realize yes this is something I can be comfortable doing.
This is something where I can get good results for patients. And it's also something that me,
because I've been very worried in the past about delegating these types of treatments to my staff,
I feel so much more comfortable because I know my patients will be safe,
they're going to get great results, and my staff feel comfortable.
They know what they're doing and that they won't get into trouble.
And it really has been one of the big reasons why I've been able to expand my practice.
In 2012 we added two new RNs and one PA. We're really utilizing the physician extenders,
and it's really because of the fact that I'm finally comfortable delegating a treatment
and Venus Freeze is definitely one of those treatments.