Hi guys. Just wanted to talk you through how I set up my email sequencing through
MailChimp. I'm just gonna share the screen with you
guys so that you can see my campaigns. Let's minimize this down. So, the first campaign
that we're gonna build is called 'Our Email Nurture Auto Sequence'. Now, I'm gonna
create this campaign. So if we go to MailChimp and we're in the 'Campaigns'
tab, I'm gonna click on 'Create', yeah. And then we're gonna click on 'Email',
don't worry about the other things. And we're actually gonna do an automated
email, so let's click on that and then we're gonna click on 'Welcome new
subscribers'. It's really important you press this one, okay? And then we're gonna
click on 'Onboarding series', a few clicks here guys. We're gonna name the
campaign 'Email Nurture Sequence', I'm just gonna call this one TEST and I'm
gonna select a list to send it to. So, I can send it to whoever I like, but I'm
gonna send it to my Downloadable Visitors because it is my Email
Nurture Sequence. So this is gonna go out initially to anyone that it-- has
requested our download or our opt-in, lead magnet. And it's gonna deliver the
lead magnet to them and then send them on a bit of an onboarding series where
they get to find out a bit more about you and your business, what you're about
and a bunch of other things. So from here I'm gonna click begin. Just taking all the
background noise, I've got kids and dogs and all kinds of things going on in the
background here today, sorry about that. Now you can see here this is set up with
a trigger of 'Immediately after subscribers join your
list'. Can everyone see that?
What I'm gonna do is gonna click to 'Design my Email' and we're gonna call my
email something relevant, okay. So don't worry about doing this yourself.
What you need to do is go to our word document which is the word document
called 'Email Nurture Auto Sequence', plenty of that, and that word doc will have
days 1 to day 13, basically. So we're gonna actually
select day 1 and select the subject title. And that subject is '[Download inside] -
'. And I'm just gonna pop that here and I'm also gonna pop it as
the email subject. Now, before we save anything, it's really important, guys, that
you just put the subject in here. So I like to call mine Day 1 and the
subject like this, but the email subject is what your clients are gonna see. So what
they're gonna see is '[Download Inside]' and then your lead magnet name, so mine is '30
Day Online Business
Planner'.
Right, so, 30 Day Online Business Planner, that's all set up, everything else here
is fine, to my 'From name' and my email address, yep. And then I'm gonna click
on 'Next'.
And that is gonna take me to email template. So you can save your own
templates, I prefer to use 'Simple Text' only because it delivers a lot easier
and quicker and better. So, I just use the simple text one, we're gonna go into
this and when it comes up. So, there's a header there's some text and there's a
footer. Now, this footer does need to go on the
bottom of every single email you do, it will automatically do that, but you have
to set it up first. So just make sure that it is set up before you start this
process. The header you can delete straight away. So just click on the trash
can and then click 'delete'. And here, in our text body is where we're going to
put our information. So click on the 'Edit' key which looks like a little pen and
we're gonna go and we're gonna actually take this text out. So just select it all and
delete it and then we're gonna go to our word document and we're actually gonna
select all of the information in day 1 which is all about the lead magnet. And then
we're gonna Command + C or copy basically, and go back to this and then
just paste it in, right. So it should look a little bit like this now. Right, can you
guys see that? Sometimes it's a bit tricky to scroll to the top, so just
use your arrow keys if you're having difficulty. So it's gonna say: Hurray! or
Hey!, Hey you! or Awesome!, like whatever. I'm
telling them to get to work, first I'm saying: Please make sure they've made
themselves copy and you just wanna fill out anything that's in these little
brackets here. You actually gonna have to fill out with the details. So mine's a 30-Day
Online Business Launch Planner. Yeah, we're gonna put links in. To create a
link it's really easy. We just literally select what we wanna create the link
and then click on the link and then click wherever it is that that link
relates to, whichever web address. So super, super easy. So when we finish
doing this email we're gonna click 'Save and Continue'. Let's just pretend for now
that mine's done. You can actually save it prior to completing the process, yeah.
And then it's gonna take us back to our Email Nurture Sequence, you know,
basically the onboarding. And from here we then go into the second
trigger, which is 1 day after subscribers are sent the previous email. So
we're gonna go and we're gonna actually edit this email. Click on
'Design'. We're gonna go to the word document again and we're gonna select
Day 2 for the second one or whatever we wanna call it. So it's a day 2, it's
actually officially day 1. So we're just gonna select that and we're
gonna pop that in here, yeah, and then we're gonna pop that in the 'Email Subject'.
And don't forget, in the email subject we then take out 'Day 2 - Subject' and we put
in 'How to... and this is gonna be the number 1 thing your client wants to do
or achieve through joining your course. So for mine it would be: 'How to create and
launch your online business as fast as possible', for example. Right, we make sure
that we've got our 'From name' and our email address and I'm gonna click
'Next'. Once again, you can go select a template, we're just gonna select
'Simple Text'. Then I click on that one and we're gonna do the same again. I hope
that makes sense, guys. From here, as I said, delete the header, click on 'Delete',
make sure that you edit the text, grab that, take it out, go to your word
doc, select the Day 2 info, yeah and copy it and then come back and paste it, yeah. And
then we can add in and change all the detail on here, yeah and then we click
S'ave and Continue'. Yes, sometimes we have this issue. So sometimes if I don't make
some changes-- so I'm just gonna make a couple of changes here, right, right. And
so now just click 'Save and Continue'.
And I'm gonna click 'Save and Return to Workflow', because the 'Save and Continue' doesn't
work. Been having this bug today, but yeah, it's not a regular thing, it's just
happening tonight. And you can see here on Day 2, it's got my Subject: How to...
blah blah blah and all the information. Now, we're gonna go through, but you'll
notice on this after I've got five emails, yeah, I've run out of emails. We
don't want that to happen. So what we do is we just literally click on
'Add Email' and you'll see with every other email, it's just gonna add an
additional day after the last one, yeah. So we're gonna keep clicking to add,
clicking to add, clicking to add, until we've got our 13 emails. I really
hope that that makes sense, guys. Once you-- the best way to do it really is just add
all of the emails, change the subjects on all of them and then you can save the
email, you can actually go in and edit each of your emails after you've done
the actual process flow, if that makes sense. If you have any questions, please
feel free to drop me a line or send me an email, I'm happy to extrapolate in
further detail. Thanks guys.