Do you ever struggle to come up with new content ideas for future YouTube videos?
Don't worry because now you can use the new research tab and YouTube analytics
to explore what your viewers are searching for on YouTube without even leaving YouTube. In
this video, I'm going to show you 5 uses for the new research tab and learn how to explore
the top searches on YouTube by topic. How to explore the search relevant to
your channel based upon what your viewers are searching for. How to rank the search volume
for a specific keyword. How to see if a search term is currently trending on Google Trends,
and how to save your search terms, so you can view them later. You can do all this research
right from within your YouTube channel without even leaving YouTube. You save a ton of time.
Let's explore the top searches across YouTube by topic. This allows to explore the top search
topics made by your audience or other viewers across YouTube in the last 28 days. You can also
view the content gaps, and if the search volume is ranked high, medium, or low. Click on analytics on
YouTube studio, then click on research, and the searches across YouTube, enter your search term.
If I enter YouTube monetization, I can see that YouTube monetization
search volume on YouTube is high, monetization on YouTube search volume is high, and YouTube shorts
monetization search volume is high. This is all across YouTube. Now, if I click to three dots,
I can go to Google Trends to see if it's trending. As you can see, this is the interest over time.
These are the interest by regions showing the top countries where they're most interested.
I can also save this term, remove it, or report it. I'm going to click save. Later I'll discuss
the pros and cons of using the research tab and give my best recommendation on how to use it.
Here's how to find content gaps. The content gap is a way of measuring what viewers are searching
for and the results they find. This happens when viewers can't find any results for their searches.
Viewers can't find an exact match for their searches.
Viewers can't find relevant videos for their searches. For example, the content is old or
low quality. Using a content gap is a great way to start researching videos that don't exist
or could be improved. Click the dropdown next to all searches,
click content gaps only, click apply. How to on monetization on YouTube is a content gap
with medium search volume on YouTube. I can go to Google Trends,
and I can see the interest over time and the countries that have the most interest.
I'll also got a content gap for how to check monetization on YouTube.
This is a medium search volume, click on the three dots, go to Google Trends,
then I can see that there's a spike and interest for April 10th to 16th, 2022.
I've just discovered there's a content gap for the keyword phrase, how to check monetization on
YouTube. Here's how to explore all the search terms relevant to your own YouTube channel.
This research shows the search terms, your audience and similar viewers on other channels
are searching you for on YouTube in the last 28 days. You can also view the search volume and see
if it's ranked low, medium, or high to determine if you should use that particular keyword phrase.
If you click on your viewer searches, you'll be able to explore the search
terms relevant to your channel based upon what your viewers and viewers of channels like yours
are searching for on YouTube. The first search term makes no sense,
but the second search term might be a good one to go after, how to create a YouTube
channel. I've got a search volume on YouTube, rank high. If I click on the three dots,
it says more. I can go to Google Trends. This will show me the interest over time
and the interest by region. I can also save the search term for later. If I click save,
then I've got that icon next to my search term. I can remove the search term and I can report.
What if I only want to find the content gaps? If I click dropdown, select content gaps only,
click apply. Now choose the content gaps from my channel. As you can see some of the search
terms don't make any sense. This one might make sense, how to download YouTube videos on laptop
says there's a content gap, search volume high. If I click on the three dots, go to Google Trends,
I can see that it is trending at the current moment.
I want to save this for later, click save, and then I've got the color icon next to it. Here's
how to use saved searches. This report allows you to view the saved search terms. Click on saved,
so I've got, how to get more views on YouTube. Search volume on YouTube is ranked high.
I can check it on Google Trends. I can unsave it and I can report it. Also got
how to download YouTube videos on laptop. Search volume on YouTube is ranked high.
If you go to Google Trends, I can see it's currently trending for this particular dates.
Save the search terms you previously research allow you to go back and continue to research, so
you can create a video series. Here's how to send feedback to improve YouTube's research feature.
Click to send feedback says, your feedback will directly help the team to make improvements.
Overall, how useful is this card? Not all useful, slightly useful, moderately useful,
very useful, extremely useful. Then you can explain your response
and tell YouTube how to improve this feature. That means a YouTube is still working on improving
this research tab feature. Here are the pros and cons of using YouTube's new research tab
and my recommendation. Number one, it's a quick and easy way to do content planning
for future videos on YouTube channel, because you can do the research right within YouTube.
Number two, you can explore what your audience and viewers across
YouTube are searching for on YouTube. Once you've discovered a search term
that has a high search volume, it may be worth making a video on that search term,
so it ranks and search engines. Number three, find content gaps as a starting point
for videos that don't yet exist, or videos that need to be in proved on your channel. You can
quickly find these content gaps by exploring your search terms that are relevant to YouTube channel.
This could be helpful when creating a video series based upon a common theme. Number four,
discover trending topics. If you discover a hot trend in your niche, based upon your research
and Google Trends, it may be worth making a video on that trend, so you can drive a lot
of traffic to your channel. Number five, come up with future video ideas. The new research
tab is a quick way to generate ideas for future YouTube videos based upon searches across YouTube.
Here are some of the cons. Number one, some of those search results don't make any sense.
Like this search result that came up during the research. Hopefully, YouTube will improve
this feature as they go forward. Number two, it doesn't show the number of videos and the search
results like TubeBuddy does. Click the link in the description to get the TubeBuddy keyword
research tool. Number three, it doesn't show the number of monthly searches as what TubeBuddy does.
Number four, it doesn't show the related searches as what the Keyword Explorer tool does
in TubeBuddy. Number five, it doesn't show the current top ranking videos on the search results,
as well as the thumbnails. Therefore, I highly recommend using the Keyword Explorer tool in
TubeBuddy as a complement to the YouTube research tab. This will help you to get
more accurate results when doing keyword research for your future YouTube videos.
Number six, lack of availability. When I asked my subscribers on YouTube,
have you used a new research tab in YouTube analytics? Only 22% said, "Yes, I like it."
67% said, "No, I don't have it yet." and 11% said, "Yes, but I don't use it." Currently,
it looks like it's only available in these five countries, but will become available in more
countries in the future. Herman, what's your best recommendation on how to use the research tab?
The most useful feature of the research tab is your viewer searches because it explores these
searches that are most relevant to your channel based upon what your viewers are searching for on
YouTube. This allows you to find the content gaps as a starting point for videos that don't exist
or need to be improved. You also discover what search terms your audience uses the most
to find your videos on YouTube. Herman, how can I create clickable catchy
video titles, so people will click and watch my videos? Watch's this video on the screen right now
for 10 title tweaks, to get more views on YouTube. You'll be glad you did.