How To Wear Cologne CORRECTLY
[0:00:00] [Video Playing]. That is not how you apply
a fragrance. Whoever started this whole mist/cloud thing is an idiot. So, this first mistake,
it's a big one and I see guys make it all the time and that is they don't pay attention
to the situation, to their environment, to where they're wearing the fragrance to. They
don't think this through. Are you gonna be wearing it to work? Maybe you've got a hot
date. Maybe you simply want to wear something around the house. Maybe you have an interview.
Let's take that last one. You've got an interview. And you wear a fragrance, which you love,
but it's very powerful. And you walk into this small room and you are nose blind. You
don't know what's going. You don't smell the fragrance, but she smells. And it reminds
her of an ex-boyfriend that she hates. And she just can't get it out of her mind. And
guess what? You do not get the job. This is what you need to pay attention to. Sometimes
fragrances can backfire. Oftentimes, they're great if you use them appropriately. But if
you're not paying attention to the situation, you don't realize I'm gonna be on an airplane,
in and around a lot of other people, I probably don’t wanna choke ‘em out versus if you're
just hanging around the house and you wanna smell good. You're wearing a fragrance for
yourself or you want to have something that’s going to give you confidence because you're
giving a big presentation at work. Again, you need to pay attention to the situation
and then choose the appropriate fragrance. Next up, understand what you're wearing. In
fact, it’s best if you've practiced wearing this fragrance and you know, okay, this isn’t
gonna offend anyone. It’s a crowd pleaser, a very light aquatic fragrance versus something
that's a bit stronger. Something that could be overpowering. Something that some people
are not gonna like. Other people are gonna love. Next up, gents, you want to understand
the potency of what you're wearing. These 2 bottles look the same, but the ingredients
are different. So, with the top, we're going to see parfums. These are going to have the
highest concentration of the essential oil, which is basically making the fragrant smell
about 30% give or take a few percentage points at that level. Then going down, we see the
EDT and then we’ll also see things like, you know, EDC and sprays. They're gonna be
in some cases just 2%. Now, this isn’t an exact science. You're gonna find maybe one
company's toilette is going to smell a lot stronger than another company’s parfum.
So, understand that, again, that's not the best indicator, but it should be something
that you pay attention to when you're out there looking to buy a fragrance. And with
a particular line, if it's a parfum, it should be more concentrated than down the eau de
toilette. Next up, let’s talk about sillage also known as projection. This is the way
the fragrance reacts to the environment. Can other people smell you when you're wearing
the fragrance? You’re gonna find some popular ones. You can spray 5 sprays on your body.
Most people will not be able to smell it. It sits close to the body and that’s great
when you want something that's not really— You know, you're wearing it for yourself.
Other times, you're going out to the club. Yeah. You want to announce yourself as soon
as you walk in the room. You want to overpower other people and you want to be smelled, then
you wear a fragrance right here that actually has a lot of sillage, has a lot of projection.
Now, this next mistake I see people make all the time, they walk into the store, they grab
the fragrance, they spray it on a card and that is the way they judge. Guys, that is
not how you judge a fragrance. It's a very superficial way. First up, you're only getting
the top note. Now, talk about that in a second. But the big thing here is you're not testing
how it actually reacts to your body and your unique chemistry. You're just simply a unique
human being. And the way the fragrance will react on your body is going to be slightly
different. And for some people, it can be a huge difference in the way it smells. Now,
I talked about notes. So, you’re just smelling the top note there. Guys, there are heart
notes. There are base notes. And this is where we’re gonna say it’s designer fragrances,
niche fragrances. In general, you're gonna have that middle note isn't gonna hit for
probably a few minutes. And then that base note, it could be a few hours. And what you
may find is, yeah, maybe you didn't fall in love with that top note. It was actually uninspiring.
Well, guess what? You see a lot of the same top notes again and again, but it starts to
change up in that middle. You may find something there that “Oh, wow, I really like that.”
You get down to that base note. “Oh my God, like this stuff is amazing.” Or you may
not like it. The point is though, you need to try on a fragrance. And getting back to
chemistry, let's talk about what happens when you get hot, when you start to sweat. You
may find that some fragrances just become way stronger and they start to smell very
different and that's why you need to practice wearing these because, yeah, you're in that
interview and you didn't expect that fragrance to all of a sudden start projecting like a
beast and, yeah, she has to open up a window because it’s a little bit too strong there.
The point is practice wearing these fragrances before you make a judgment of whether or not
it's actually right for you. Now, let's talk about when to apply a fragrance. For me, I
like to be consistent. Within minutes after drying off out of the shower in the morning,
this is when I apply my fragrance. Pretty much any time I take a shower. If I shower
again in the afternoon after workout, I'm going to apply a fragrance again at that same
point. Now, what if you want to apply a fragrance in the second half of the day? You didn't
shower. You just simply don't smell your fragrance anymore. That's perfectly fine, but the thing
here is make sure you didn't go nose blind.
[0:05:00] Some of those stronger fragrances, we can
become used to and, yes, we may not smell it, but other people still can. And don't
forget. A lot of fragrances, they’ve got a lifecycle. So, you may actually be at the
base of the fragrance. You got those undertones going. And if you apply it again, if it's
the same fragrance, it oftentimes will work fine, but don't think that I don't smell anything,
I'm gonna wear a different fragrance now because you may get some type of reaction you're not
looking for. Basically, when 2 smells combine that weren't meant to go together, yeah, it
may not be what you're exactly looking for there. Now, we're on the body. Do you want
to apply a fragrance and how many sprays? So, the number of sprays, guys, really depends
on the strength of the fragrance and how much do you wanna project. Again, some fragrances
you can spray 5-7 times and they're not actually gonna project much. Other ones, you spray
once and people are gonna be smelling this on the other side of the room because they’re
that strong. But in general, I like to spray on the hot spots of the body. So, let's start
with the chest. This is the easiest. And I think if you just out of the shower, you can
spray 1 spray right there, about 3 to 6 inches depends on the atomizer, which is basically
the sprayer up here, how it projects and how it shoots. Again, you wanna understand what
you're using. But right here, you know, about 3 to 6 inches sprayed right on the chest is
a great place to start. After that, you can maybe move up to the neck. You can maybe go
on each of the arms. You're looking for hotspots. Again, areas where it's naturally going to
get warm and the smell is going to radiate off. I often find it on the forearms as well.
Maybe on the back of the neck. Now, that's a lot of places. And I’m not gonna say you
have to hit all of them. Again, it depends how many sprays do you wanna put on. I know
people that like to apply 8 sprays. In fact, some guys will even spray it on their clothing.
I don't recommend that for your outer clothing. Why? Because it takes a long time especially
if it's a strong fragrance. It could sit there for literally weeks. And so, you know, it
just is something that can project for a long time. Also, it doesn't smell the same as when
it's on your body. Again, your body when the fragrance is on there, it projects a slightly
different fragrance. Another thing you want to watch out for, really expensive nicer clothing
especially light colored clothing, it can actually change the color and stain the clothing.
Now, the one garment I will say that is great for spraying on is an undershirt and I advocate
men wear these because, guess what, if you find that it’s something that doesn't project
much when it's on your skin, try spraying it on your undershirt and you may find that
fragrance actually does a much better job of projecting once it's just on the undershirt.
Now, this next mistake I disagree with and I wanna hear from you guys down the comments
what do you think, but you’re gonna hear some people say you should never spray your
fragrance on your body and then rub it. That's bad. You should only dab. And I see the logic
here. They're thinking “Okay. It creates heat, friction, which is going to break the
bonds of the molecules.” But I've also got a background in chemistry and I mean it takes
a lot of heat and a lot of friction. And I think that you would actually probably tear
up your skin before you would actually break down some of these molecular bonds here. I
don't know. What do you guys think? Let me know down in the comments. Is this one, you
know, just, yeah, not true or is it actually legit? Now, these next two mistakes are ones
a lot of guys don't think about, but it is damaging your fragrance. And that is storing
it out in the open so it's exposed to light especially sunlight and then darkness and
on and off. What this does is the light goes through and it actually does react with the
molecules. And overtime especially that sunlight can damage the fragrance. Another mistake,
exposing it to extreme heat and extreme cold, basically leaving out in your car and it goes
from freezing weather to extreme hot weather. That right there will kill your fragrance.
What I recommend is keep the containers that these come in and just simply store them in
the containers. That right there prevents light. Don't keep them in your bathroom. I
know it's convenient to have it right there, but, no, keep it in your room. Keep it out
of light and keep it at a pretty steady temperature. Gents, as you can tell, I love fragrances.
When you find your signature scent, this is a great way to stand out from the crowd. My
general philosophy about fragrances, they should help you be discovered. They shouldn't
announce you when you walk into a room. Remember gents, less is more and practice wearing these
fragrances so you can know what to expect from their performance. So, what video to
watch next? How many fragrances should a man own? I had a lot of fun with this video and
I talk about also the fragrance types. So, I talk about aromatic. I talk about oriental.
We talk about aquatic. All the different type of fragrances out there, guys. One of my best
videos on fragrances. Go check it out. I’ll link to it down in the description.
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