And be honest your most marketing companies suck they are
not good.
And the reason why they're not good is not because they are
terrible at Marketing.
In fact, they might be very very good at Marketing in one
specific area and terrible and all the other ones.
This video is brought to you by email 10K learn how to book
meetings with billion dollar Brands and take your company
to the next level and email 10K.com.
Who loves cold calling raise your hand?
Going to put my hand down.
Actually.
I don't love cold calling.
I love cold email which if you've been watching this channel
for a while, you know is our specialty and it's not our specialty
because we're good at it which we are.
It's our specialty because it gets massive results specifically
gets results for our digital marketing company and in today's
video. I want to talk about how to get clients for your digital
marketing company without cold calls.
I am sick of people recommending that digital marketing companies
cold call.
Yes, it works.
But have you tried cold calling for any serious amount of
time? It sucks.
It's not fun.
I used to cold call full-time for a group on cologne in New
York City.
And that was one of the most draining jobs I've ever had
in my life.
So let's talk about how to get clients without cold calling.
The first thing you want to do is identify your customer
and I know a lot of digital marketing agencies say things
like oh we could work with anyone.
Our customer is anybody but as you should know.
No by running a marketing company marketing to everyone is
actually marketing to no one and you know this, you know,
you run a marketing company, you know this so, why are you
running your business differently than you'd recommend your
clients run their businesses.
I know why because I've talked to hundreds of digital agency
owners and it is because we have a blind spot for our own
marketing and the trick that I found to get around that is
you have to sit down with yourself like your client.
I know that sounds kind of crazy.
Sit down with yourself like your client and recommend things
to your business.
Like it wasn't your business and then do the things you recommend.
So identify your customer.
The easiest way to do that is to look at your past case studies.
Who have you won and impressed in the past who have you made
the most money for in the past if your marketing company
who have you actually gotten the best results for in the
past and be honest here most marketing companies suck they
are not good.
And the reason why they're not good is not because they are
terrible at Marketing.
In fact, they might be very very good at Marketing in one
specific area and terrible and all the other ones.
Maybe you're very good at driving leads to local breweries.
Maybe you're amazing at driving leads to dentists offices
stick with whatever Niche you're winning in pick one and
that's where we're going to start if you have no customers
right now and it's still trying to get clients for your digital
marketing agency.
Make sure you pick clients where one you have some experience
in the market.
Ideally you work the job in the industry to their client
that has money to pay you.
So not your local restaurant that can afford $300 a month
Maybe. You want to work with a bigger company, maybe five
six million dollars in Revenue 10 million 20 million in Revenue
where they could afford to pay you a couple thousand for
that exact same piece of work avoid those small businesses
like the plague.
They are not good clients, and then three they have a need
for digital marketing.
So if you can find clients that have money have a need for
digital marketing and you have some experience working in
that industry.
Then you're good to go.
You don't need case studies.
I also have a third way to get case studies that we talked
about only at email 10K.com You want to check that out number
two is once you have the customer figured out make a list
of those customers.
We have a couple videos on this channel where we talk about
how to build lead lists that are worth looking into so you
find the list online or make the list and then you find the
email address using tools that we've covered in other videos.
Then number three is you send customized cold emails to those
people. The reason why you're sending a cold email instead
of making it cold call is the email will get it to the point
where if they book a call based on an email.
No longer are you going in cold?
They know something about your agency and you can talk to
them and you're not going to get hung up on and it skips
the most annoying part of cold calling which is the Hang
Ups the calling and not getting through and the chasing down.
All three of those are gone when you've sent customized cold
emails and they've already booked a meeting with you and
you can see some other videos we did on what to do including
the exact email script.
We've used to generate over 10 million dollars in sales for
our clients.
That is all on this channel and in More detail in email 10K.
Then number four is once you're sending out these emails
you optimize and actually have a free thing for you if you
want. So you want to first check your stats meaning you're
sending your emails.
Let's say you send a hundred emails if open rates are too
low. Then you're rewriting your subject line sending another
hundred. I actually recommend only testing in batches of
20 before your numbers are balanced.
And then once you get good numbers, you can scale up and
you can send a lot more and book a lot more meetings.
And the free thing is we cover this all in a thing called
the cold email check.
List, but you can have below it's got all the stats that
you're looking for and what to do to improve those stats
as you go forward super valuable checklist there and then
you're going to repeat send emails go back and forth with
clients figure out what they're responding to customize your
emails tweak your pitch come up with a no-brainer offer.
Then when you hop on calls, they're going to be warm and
not cold.
You can pitch your business the right way and keep moving
forward without having to cold call clients and I just have
to say this is a much easier way to sell I haven't had to
make cold calls.
You in so long and it's a blessing finding.
This is a blessing because cold calls.
I have flashed back sometimes when I had to make cold calls.
I don't like it.
So to review your identifying your customer you're making
a list of those customers sending customized cold emails
optimizing and then repeating the entire process until your
winning Beyond Your Wildest Dreams.
This video is brought to you by email 10K.
If you want high-paying clients without spending money on
paid ads, you might want to watch this.
I'm Alex Berman.
And I've been able to grow a Services business by over 1
million dollars in revenue and get to work with billion-dollar
customers. For instance.
You ever built a website for a restaurant you might get $500.
But if you build that same website for a financial services
firm, they will pay you $50,000 for the exact same website.
And that's what this presentation is all about.
So click the link below enter your details and check out
my presentation.
It's already helped hundreds of business owners and even
complete beginners.
So again, make sure you click the link below and let me help
you get started subscribe to this.
Is channel for more content like this?
We do videos three times a week all about sales business
marketing motivation and how to grow your agency from an
agency owner.
I'm a seven-figure agency owner.
So that's always good to hear from somebody that's done it
before especially someone that's done it without cold calling
and leave a comment down below.
What did you learn from this video?
Let's talk.
Let's get a conversation going like this video to encourage
this type of content and I will talk to you soon.
I'm Alex Berman.