- If you've got a local business,
then Facebook ads are the single greatest
marketing opportunity that your business may ever have.
Which is why on today's episode,
we're talking all about the business boosting,
profit producing, income increasing power
of Facebook ads for your local business.
(upbeat rock music)
Hey there, my name is Adam Erhart,
Modern Marketing Strategist
and welcome to the Modern Marketing Show
where we help you make marketing that matters.
So if you're interested in learning
the latest and greatest marketing strategies,
tools, tips, tricks, and tactics
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Alright, today we're talking all about
Facebook ads for your local business
and more specifically, the who, what,
where, when, why and how behind them.
So we got a lot to cover, so let's dive right into it.
When it comes to talking about Facebook ads
and pretty much any marketing,
we always wanna start with the who.
And that's exactly where we're gonna start here.
Now when we're talking about the who,
what I'm referring to is your ideal target market
or that key prospect, that perfect client or customer
and the person that you're trying to attract.
When it comes to running Facebook ads
and when it come to doing marketing in general,
you always want to have a really clear
and crystal idea about exactly who you're trying to attract
and who you're trying to reach with your marketing.
The more specific, and the more detailed,
and the more clear that you can really paint this picture,
well, the better your marketing is gonna be.
The more it's gonna resinate with them
and the better your targeting gonna be
when we dive into that.
So take a little bit of time
and clearly outline their demographic details
like age or gender, occupation,
job title, that type of thing.
Their geographic details, like where they live
including their city, or state,
or province, or country, or anything like that.
And their psychographic details
which are their attitudes, and their thoughts,
and their beliefs, maybe any organizations or affiliations.
Again, paint these out as clear as you can
which will make everything in the future a lot easier.
You see, when it comes to Facebook
and when it comes to running Facebook ads,
and finding your ideal target market,
they're more definitely on Facebook,
almost regardless of who they are
and what kind of interest they have,
or what age range they fall into.
You see, Facebook has just
such a dominant market share position.
And when we're talking about Facebook ads,
you're also able to leverage that to run Instagram ads
to reach an even younger demographic as well.
So, again, you definitely wanna be clear
about who you're trying to reach
and then commit to using Facebook ads to reach them.
Alright, so moving right along.
Let's talk about the what.
And when it comes to the what of Facebook ads,
this is gonna relate to exactly what to say in your ad.
Now, obviously, there's a lot more
to writing compelling Facebook ads
than we've got time to cover here
but there are a few tips that I can give you
which will immediately increase the effectiveness
and results you're getting.
I want to encourage you to keep it simple
and keep it really, really clear.
Also, make sure to be human and to be authentic
and to let your personality come through in the ad.
After all, Facebook is a social platform.
So you don't need to be stiff and rigid
or formal or anything like that.
Keep it conversational, keep it casual.
Above all, you want to be strategic
and make sure that the ad that you're writing
is going to help you accomplish the goal
that you set out for.
And of course, this means starting with a goal in mind.
So figure out what you're trying to achieve,
what objective you want to accomplish,
and then work backwards to help you create
the perfect ad copy to do that
by again, being simple, being clear,
being human, and being authentic.
Alright, so now let's talk about the where.
Now the beauty of having a local business
and running Facebook ads is that
just by the nature of your business,
you're working in a smaller geographic area
which means that getting
in front of your ideal target market
and putting the ad in front of them again
and again in different combinations
is incredibly cost effective,
simply because you're working with a smaller market size.
This is one of the reasons that I absolutely love
running Facebook ads for local businesses.
It's just so incredibly effective
and it allows you to again, build that trust,
and build that community, and build the engagement,
and stay top of mind for pennies on the dollar
compared to all other forms of traditional advertising.
So if you're a local business and you've got a good service
and a good offer that people want,
well, Facebook ads are simply a no-brainer
and a slam dunk for your business.
Alright, so moving right along.
Now let's talk about the when,
which is when you wanna be running Facebook ads
and how much of your budget you can allocate to them.
Now my suggestion in particular
when it comes to running local business Facebook ads
is that you really wanna be running them all the time.
24/7 365.
Now this doesn't mean that you need to spend a $1,000 a day
or even $100 a day, or even $10 a day.
In fact, you can start for about $5 a day
and just make sure that you're rotating
the ad creative or the messages,
or the offers in front of your audience to prevent burnout.
You see, that's one of the biggest challenges
that you're gonna have as a local business owner,
when it comes to running Facebook ads.
And that is essentially changing the ad creative
and coming up with new and interesting ideas
to put in front of your market
so you don't get ad fatigue
and so you don't overwhelm them and bombard them
with the same message over and over which eventually,
they're just going to ignore.
So take a little bit of time, ahead of time,
and plan out your content calender.
Figure out what promotions you wanna highlight,
what offers you wanna present,
what content you wanna put in front of them
and then make sure you're being strategic about it
so that you're able to continually refresh it
and continually give them new and valuable information.
Alright, now let's talk about the why.
And this one is gonna be pretty quick.
Basically if you've got a local business,
as I already covered, Facebook ads
are one of the greatest opportunities you have and simply,
one of the most cost effective forms
of advertising available today.
Here's the long and the short of it.
If you have a local business, and I know you do,
you wouldn't be here watching this now,
then you need to be running Facebook ads.
Alright, so now let's talk about the how
of running Facebook ads.
Now I understand, if you've never run a Facebook ad before
and the thought of opening up ads manager
and creating one from scratch
just sounds totally overwhelming and daunting.
I can totally get it.
But this is definitely an obstacle
you're going to want to try to overcome.
Simply because the rewards are well worth the effort.
Now obviously, there is a lot to talk about
when it comes to structuring an entire Facebook ad campaign
probably beyond the scope of this video
but don't worry, I'm not gonna leave you hanging
which is why I've got a link to this video here
which is gonna give you some of the best
tips and tricks to running a profitable
and high converting Facebook ad campaign
for your business.
So definitely check out that video
and then make sure to take action.
Make sure to get started.
Get started by creating a Facebook ad account,
running a few ads in front of your target market
for as little as $5 a day.
Test the results and improve over time.
Alright, so there you have it.
The who, what, why, where, when, and how
of Facebook ads for your local business.
The next step, as I already covered,
is to make sure to put this to use
by taking immediate action.
And let me know in the comment section below,
are you already using Facebook ads in your local business?
And if so, how are the results been?
And if you're not using them,
well, what's been the greatest challenge
or the biggest obstacle that's prevented you
from getting up and running with them?
Let me know in the comment section below,
I'd love to hear and I'd love to help.
So thanks so much for watching.
I hope you enjoyed the episode,
if so, make sure to give it a thumbs up,
subscribe to the channel
and hit that little notification bell,
and of course, for more great marketing strategies,
tools, tips, tricks, and tactics,
make sure to head over to AdamErhart.com.
Alright, so thanks so much for watching.
And I'll catch you next time on the Modern Marketing Show.