When I talk to people, it's like, yeah, like if you're really as good
as you say you are, then you're going to do it.
You're going to do pay for performance.
This is why we hire smart people in here.
You know?
Part of that is saying, okay, we go to a SaaS company or whatever.
We say, okay, you guys pay us $500 per sale or per lead or whatever,
and then, you know, we start helping them drive leads.
We start helping them drive sales and they will pay us.
We'll make money on the margin there.
Right.
When I look at one of my friend's companies, I think I told you guys,
$26 million a year, 10 employees, like that's a tight knit family and
I want to keep it, I want to keep it small.
Ideally, I'm not opposed to growing more, but I don't think we need
hundreds of employees.
I want to keep the quality high, the culture good.
Cause if you add more people, culture is going to deteriorate a
little bit.
So I want to maintain that because that's the number one thing for me.
How do we do a great level 10?
Agenda.
Yes.
And what do we do when we get to IDs?
We put a to do.
Yep.
Prioritize, get stuff back on track.
Go back into your work.
Shall we begin?
Let's start with the good news from last week.
Starting with Hannah.
My roommate had a friend's dog over for two days.
And I'm, I've never met the dog, but the dog instinctively kept
coming in my room and sleeping with me.
His name was Dash and I'm in love, so that was a good surprise.
That's awesome.
I had a birthday party, slash super bowl party.
There was a lot of fun and people brought a lot of food and I think
I'm still full.
How many pizzas did you have?
How many pizzas?
Had approximately one half.
I have to be.
Okay.
That's good.
So a quarter.
Yeah.
Mine was finishing my manuscript finally, so that took about seven
hours over the weekend.
Obviously the Superbowl is good too, and just a lot of readings to
too.
How did the new topic do?
It did okay.
Interestingly enough, like we had it, it was number one on on views
and watch time.
For some reason, we've got negative four subscribers.
It was weird.
I don't know.
That's fine, but it was a marketing idea.
Next one, customer, employee, vendor headlines.
Who's got something JJ starting.
Eric and I will be in Miami next week until Wednesday.
FYI.
A lot of us are doing jobs right now.
Let's say if.
I got sick or let's say noah got sick though, we're kind of screwed
on the video side.
Or if Ben got sick, we're kind of screwed in client side sales side.
There's a lot of that going on, right?
So we want to figure out how we can prevent these single points of
failure.
And one of the things we wanted to do was to, um, cause we all do a
lot of different things.
We want to identify maybe a top three all the way up to 10, things
that are critical to our job and then potentially start to document
them.
So I put together this memo, I shared it with Selena, Zach, and
Zach and Brynne, you can go through it, you can comment on it.
So go through the document, take five to 10 minutes or so, and then
just leave comments in there.
And then everyone else here has a physical copy.
So, I'll start the clock for about five minutes and I'll check in.
And then yeah, those of you that are here, just write down your
questions and then we'll go through the questions.
So this is .What is that white powder over there?
That was from me.
In fact, in December, we partied
there.
Shin noodle is a staple for Asian people.
So shin cups, it's really unhealthy now that you look at it.
1300 milligrams of sodium, but who cares?
like 360 calories?
So it's healthy, right?
Is number one the number one customer at this restaurant.
So Hatch Yaki Tori by Daniel Shemtob.
We're going to see if they have the ramen today.
If they don't.
I'm gonna smash your Camera in.
Hey, how's it going?
Good.
Do you guys have the ramen back or no?
Unfortunately we don't.
All right, let's go and start.
If you're getting emails from me from a mysterious email address
that's asking you as you have a spare time, please don't respond to
them.
It's going to probably get to go to your spam anyway, but this happened
to Eric, I think last year.
Yeah, he's speaking up.
It will be beefing up our security probably sometime next year.
The next part of it is still asking if you have time and then if you
respond, he'll say.
Please go buy $100 worth of gift cards.
He was leaving to go buy the gift cards that Eric
asked for.
The Bhag is obviously 10 years out, so we ended up reading a book
called the three hag way, and the three hag is a three year highly
achievable goal.
So we want to put one in place cause three years is kind of where
the longterm meets the short term goals and it's something that we
can achieve and we can build out a plan.
It's kind of hard to build out a full plan.
How do we get to a 10 year goal?
But you can build out for three years.
Some people have only been here for three years, so it makes sense.
So in terms of identifying where we're going to focus, obviously we
don't want to do every single thing.
We want to know what we're good at.
Our target market is really going to be that saas that Eric was
talking about and you know, kind of fleshing out what that looks like.
E-commerce.
We've had some success with the eCommerce brands we've been working
with, and also Education just because of the foundation of the
company and what the focus is.
We've seen success there is also going to bolster our own efforts of
trying to be a greater educators in the space for marketing.
But we're speaking to a coaching group last week that that's looking
at helping us, and he said he had originally didn't want to take the
call because he heard agency and he, he's like, those agencies not
even want to talk to them because they don't add value.
But as you started talking more and more about kind of the, all the
stuff that Ben is talking about right now, it's like.
Yeah, I love to work with you guys cause you guys are actually focused
on driving value like, but I don't want to work with any other agency.
We want to specialize for a couple of reasons.
Number one, we know we can be good at this.
This is where we put our efforts in.
This is where we learned, but also because a lot of agencies do try to
be a Jack of all trades at every single thing.
And that's something that we've never done.
We always want to be really honest with clients about what we can and
can't do.
And that's something we want to continue forward with.
And that does include where our specialties lie.
So when clients come to us.
Like, if we can help them, we will, but we know exactly what our
strengths are.
so Zach, I mean, he wanted to congratulate, Noah and Hannah for
hitting, output numbers.
It's not an easy thing to do.
I've actually been harping on it quite a bit.
so we're right now publishing about 35 ish pieces a day, and we're
trying to wrap that up even more.
It's really aggressive with the amount of people that we have, and
I know that.
so congratulations.
Can you explain what is the belt.
The belt is given to the person who exhibits our values the most that
we, whoever has developed that week, give it to someone that they
see 'personifies' as made audience.
We have.
It's during the week.
So now like no one else deserves it, but that person, it's his
personal best super bowl party.
This weekend I had a really good call with Zach today.
He just closed a clip flow client.
We're just figuring out how to do a really easy pass off put for the
single grain, which is exciting.
Click flow is a software that Eric's been building for the last
couple of years that works with your website to find some automatic
suggestions to improve your content overall.
So.
the term they use is content intelligence.
And what it basically does is it looks at your site and it says,
Hey, you're not optimizing this content.
if you change the title and the upgraded to this, you'll get a
better click through rate.
you can get more traffic this way.
Or this, this really amazing article has been performing really
well, but in the past, but maybe now it's not performing as well.
If you made this tweak, you'd see some improvement.
And that software has really enabled us to have a lot of
different conversations with.
Different companies who may not be suited for agency services, but
they can really use the software.
Wanting to give you a little context about what click flow is.
Now we can go back to the vlog and carry on our story.
I cleaned my apartment this weekend, which is like a big thing
when you finally, no, no, no, no.
I didn't clean it out.
I didn't like throw stuff away.
I literally cleaned like, like, yeah, like Cinderella style, you
know?
are you sure?
had the sniffles.
Alright.
The personal best.
I took a break yesterday to watch bad boys for life and now I have
a new crush.
we are hitting - the content team's hitting all of our output goals and
some are like surpassing them.
So that's impressive.
Yeah.
I sat through the entire John Siena playing fire movie with my little
sisters.
And enjoyed it.
Keaton Michael Keaton does his thing, and then we laughed.
I was like, I can't be mad at this movie.
Now I did see Noah's carousel thing and don't necessarily get to see
all this stuff that's a little bit more innovative, a little bit, more
cutting edge in a sense.
So normally I would do a sort of co champion, but there's another
brought it up.
Let me give it to him.
There's also.
A, the chance that he may not infect me,
not that I get sick, but probabilities in his favor as well.
So we'll go with
noah
A warm compelling speech.