hi guys and welcome back to our channel in today's video i'm discussing about zamato's big plan
i guess there's hardly a person who has not heard about zamato and not impressed by the
overwhelming success this business has achieved in a small duration of time with the simple idea of
connecting their customers to food zomato business started when dependent oil and panka chada the
ceos started this venture in the year 2008 with a day-to-day incident where the founders saw a large
number of people standing in a queue for their lunch and fiddling over the time they came up with
the idea of zamato and over the time zomato has experienced rapid growth and an increase market
share in the past few years to become one of the most leading and the domain affordably space in
india and abroad talking about some facts zamato usually targets the audience of the age group
between 18 to 35 number of somato active users is 41.5 million in the financial year of 2021. zumato
has now reached 24 plus countries and covered 3200 plus cities zomatos market share is serving
the business 45 percent and total number of visit on this matter site is 19.10 million this can be
seen that zamato aims at the age group of 18 to 35 because of their tech friendly and busy lifestyle
the top five countries that zamato's highest customer is india australia dubai united states
and turkey zomato has over 1.4 million listed restaurants and 12 000 plus partner restaurants
having a huge amount in the indian market it had 25 350 pro restaurant partners and 1 lakh 62 000
active delivery delivered within india having the majority of clients of food delivery business in
their hands matteo still keeps practicing new things that have undoubtedly helped them reach
where they are today so what next where is mato heading now and what is it aiming to
the next step with zamato has entered is the area of hyper pure now what is hyper pure well
hyper pure is initiated by tomato that allows restaurants to buy vegetable and fruits meat
poultry seafood dairy and all the grocery they might need for cooking directly from the farmers
hyperpure is a b2b business model where zomato has already invested more than 50 million us dollars
and started big giant warehouses hyper pure totally works on the model of farm to fork where
zamato is aiming at contract farming now what is contract farming in simple words contract farming
is where the farmers sign a contract with zamato to in return give them the best quality products
from their farming here zamato is making advanced payment to the farmers and in return accepting the
quality of their vegetables and farming entering in the field of hyper pure zomato is making
their own monopoly for their raw materials being supplied directly to the restaurant on their rates
and with the best quality looking at the facts of hyper pure it has been really beneficial for the
company as it has increased the revenue from 1.8 million us dollars to 14.17 million dollars within
one year well it can be clearly seen how the matter first went door-to-door and now it's aiming
from farms to folk therefore the matter can be presumed to take over the food delivery business
completely and further also give tough competition to other businesses further as we all know
zamato has done a very smart move of merging their business with blinket and stepping into
the industry of quick commerce it can be seen house matteo is creating a revolution where they
are going to handle the business from the scratch to the sale now if you want more clarity about how
the matter works what is the business model do check out my video on tomato business model and
if you need clarity over what is quick commerce and how tomato is linked with quick commerce
and blanket do check out my video on the same and if you are a budding entrepreneur who wants
to step into food industry and want to create a big giant food business like zomato feel free to
contact code blue labs for best growth solution as we have white label solution to quick start
your business idea with this we come to the end of this video we will be back with more videos
to business word till then you keep bringing new ideas and take care
you