- Going viral is tough.
Everyone wants to go viral
because they want millions and millions of video views.
But what if I told you
that you can get millions of video views
without going viral.
Hi everyone, I'm Neil Patel.
And today I'm going to break down
how I got 37 million video views without going viral.
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Before we get started
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And if you're on YouTube, click the alert notification.
As you can see here, this is my YouTube profile.
I have tons of videos on all sorts of topics
technically they're all marketing related,
but in that sense I still have all sorts of videos
on different things on marketing
from creating a blog post, to Ubersuggest Chrome extension,
to my Google SEO formula, to omni-channel marketing,
link-building, content marketing, keyword research.
The list goes on and on.
Just on YouTube alone, according to Social Blade
I've generated
37,186,000 views.
That's a lot of video views, 37 million.
But here's the crazy part.
I have way more than 37 million video views.
I upload my videos to Instagram.
I upload them to Facebook.
I upload them to LinkedIn.
Heck, I upload them to any social network.
That'll take videos.
I even put them on my website.
Now of course, people who watch the videos on my website
cause I use the YouTube embed player,
it counts against my YouTube views.
But in that sense, I have way more than 37 million views.
It's probably safe to say I have over 50 million views.
That's a lot of views.
So how do you do that without going viral?
And today I'm going to show you how to do that.
The first thing I want you to do
is go to Google and google
Ubersuggest Chrome extension.
And when you type that in,
it's the first result, it's chrome.google.com.
The URL's really long.
So I just want you to Google.
Ubersuggest Chrome extension
And there's over 200,000 people that use it,
install it.
And as you can see here, I've already have it installed.
And you see that there's this little orange U icon.
That's Ubersuggest.
And if you don't see it there
click the little puzzle piece.
And then I want you to pin,
click the pin for Ubersuggest,
and then you'll see it.
Now, when you go back to YouTube
and you search for anything.
Let's say you're just on YouTube, searching and browsing.
And if you don't do that on a regular basis
I recommend doing it
because you can go to YouTube to learn anything.
And let's say I type in the word, digital marketing
and I'm going to type it in.
And the Ubersuggest extension
will show you how many people search
for digital marketing every single month.
And it adds up.
And I'll go and create topics
on digital marketing and, and based on a look
at some of the other videos and what people are doing.
And I'll use that to figure out, all right
maybe I should create a video on this.
And it'll tell me not just
what the search volume is for that keyword
but it'll also give me other recommendations
in the right sidebar.
So that way I have more ideas
of the keywords that I could be doing.
The next thing I want you to do
is go to neilpatel.com/ubersuggest,
so that way you can get a bigger list ideas.
And I want you to type in
some of the competitors in your space.
So let's say your competitor is Neil Patel, being me.
And when you type in a domain name like Neil Patel
you'll get a traffic overview where you see the popularity
of a website over time and how much traffic they're going.
But I want you to click in the left navigation
keywords by traffic.
And when you click on keywords by traffic
just make sure you put in their domain name.
And you'll see all the keywords that I'm ranking for.
Not necessarily getting this many visits, which is volume.
Estimated visits is on the right side.
But you can see by volume
what keywords are searched a lot being Reddit, news,
Google ad words, you know, Google my business, Discord bots
Quora, blogging, vlogging search engine optimization, SEO,
advanced search on Twitter,
Twitter advanced search,
copywriting, search engines, influencers.
And when you do this for your competition
and you keep scrolling,
a lot of the keywords won't be relevant for you.
Some of them will be, any of the ones that are
it'll give you ideas for keywords
that you could be targeting.
So for example, this keyword copywriting,
you know when I go to it, I, you can click it.
You can see other, other domains that are ranking for it.
And this is what they're ranking on Google, not YouTube.
So this example here is Copyblogger.
Be like, all right, Copyblogger, let me click on them.
Let me go to keywords by traffic.
I'm typing Copyblogger here
and I can see all the keywords that Copyblogger's
ranking for relate to. Maybe I'll create videos
on headlines and blogging
and how to write copy, how to create landing pages.
I can create a lot of ones on landing pages,
like how to create persuasive copy
for landing pages,
content marketing.
What is copywriting, never knew that was popular, sir.
So I can create a video
on what is copywriting and how to use it.
Let's see how to sell your soul.
Probably don't want to create a video
on that one cause they don't believe in selling your soul.
Let's say cliffhangers, how to use cliffhangers
in storytelling.
Let's see.
Native advertising,
I should do a video on that.
Podcasts ideas, I can do a video
on how to come up with a hundred podcast ideas
in 60 seconds.
Persuasive writing,
I can do a video on that, but you get the point.
I'm using Ubersuggest to find all the other domains
that have a lot, that are in my category.
Like if this one is on, I think we saw podcasts advertising
or podcasts topics.
Or let's go,
What?
I don't know, content marketing, click on it.
And then I can see all the other sites
that rank for content marketing.
One of the ones that ranks
at the top is content marketing institute.
Then I can go, Ima copy their domain here,
go to keywords by traffic.
And I can end up going through content marketing institute
and then seeing, all right
what are all the keywords that they're using as well?
And this will give me good ideas
on more keywords that I can create videos on.
And when you create hundreds and hundreds of videos
like I did, I know it takes time.
You'll get the millions of views.
Don't rely on going viral.
You can't predict that, but you can predict
that if you create tons of videos
that are useful and helpful,
each video may get five
10,000 views a month or even 2000 views a month.
But when you have so many, it'll add up
and over the years you'll get millions
and millions of views and generate tons of revenue from it.
Play the numbers game, create quality content in quantity
when it comes to videos,
put it on all the social sites out there
you'll get the traffic, you'll get the views.
You'll get the revenue from it,
you'll get the brand awareness.
And it's the long game.
It works.
Stop trying to waste your time going viral.
If you enjoy this video, like it, share it.
Tell people about us, subscribe to the channel.
If you have questions, leave a comment, I'll answer it.
And if you just need help with your marketing,
whether it's video marketing
or even SEO or any form of digital marketing
check out my ad agency, Neil Patel Digital.