- The top five free websites to learn a new marketing skill.
Before the pandemic,
a lot of businesses were still in a position
of completely ignoring online or digital marketing.
And they just relied
on foot traffic of people walking by the store.
But once a pandemic started in lots of countries,
they decided to go down into a lockdown
and basically put a full up to a lot of these businesses,
which sucks.
And a lot of them either went out of business
or they had to learn marketing.
And the ones that learned marketing got good at it,
it translated into success and more money.
So if marketing in general
and digital marketing in particular
was already booming in early 2020,
they're now at peaks
and they're going to keep getting bigger and bigger.
And if you want to ramp up your marketing skills
to leverage that trend,
how do you know which websites are
the most reliable places to learn that and use skill?
because if you actually go to the wrong place
to learn marketing,
it can actually hurt you.
And that's the big problem with learning marketing today.
Many websites try to convince you
that they know what's the best for you.
And they really don't offer much.
I mean, universities from colleges charging
$997 to even people saying that ebook for 997
when you can just get that stuff for free.
After all, there are two main things that you need
to avoid when it comes to learning marketing.
The first is the very academic away.
This is totally disconnected
from what the market will ask you.
Secondly, you don't want to be learning marketing
through generic advice.
Generic advice is somewhat helpful.
Maybe can help you understand some concepts
but it's not going to really teach you how to execute.
And I've seen people go through both
and they're just a waste of time.
So let's dive into the five sites.
There's Google's Fundamentals of Digital Marketing.
It's free with a certification.
If you're getting started in digital marketing
and you want to learn from one
of the most reliable sources out there,
this is a course for you,
comes with 26 modules, there are so many.
I can't even hold up my hands
with the amount of fingers I need.
That's a lot of modules spanning
from marketing planning to paid ads,
to social media marketing
to local SEO even video marketing,
it'll offer broad overview of everything
that you need to know to get started.
It offers IB a credit certification and only takes 40 hours.
Second one for you Optinmonster Digital Marketing Training
and it's free.
This course is focused on one areas
where I created the most business results
for myself and my clients.
And that is email marketing.
Email marketing is incredibly helpful tool
for your marketing arsenal.
As my old buddy, John said, I haven't seen him in years.
More of acquaintance.
He recalls the email list
to ATM because every time he send out an email blast
to Ching the money would just roll it.
Even if your know the basics,
you can't really skip email marketing.
Something is better than nothing
when it comes to email marketing,
learning the advanced stuff is even better.
It doesn't have any type of certification
but the value you get with the lessons is well worth it.
The next one, of course, Neilpatel.com Courses.
If you go to the training section on Neil Patel
there's training on everything,
SEO, social media,
heck there's even courses just on like Facebook
or Instagram or Twitter or LinkedIn.
There's literally courses on everything
and it's free with homework assignments,
cheat sheets
and assignments you to complete with the correct answers.
So that way, you know if you're doing a good job
and it'll break down everything that you need
for any marketing topic
and that's all we keep it up to date.
I'm also playing with accreditation
on the Neil Patel training.
And I haven't decided if I'm going to do it yet
but if you're interested in me releasing accreditation
or free training certificate, let me know in the comments.
And if enough of you say, yes, I'll consider doing it.
The next one, and this is number four,
Copyblogger's Internet Marketing For Smart People.
This is a great course because it integrates a few skills
into a framework for you to build an online business,
from content marketing, to direct response copywriting.
It'll help you get the most best fundamentals
that you need to capture people's attention
because did you know that a human's attention spend
is less than a goldfish is?
You need that copywriting course,
beyond that it'll help you reach new audiences
and targeting in many of new effective ways
because it teaches you how to persuade people with words.
And this course has been around since 2006
where more so copy blogger has
but they keep updating it and releasing new stuff.
Last but not least PPC University by Wordstream.
This list wouldn't be complete
if I didn't have anything related to paid ads.
It's one of the most efficient
and effective ways for you to get traffic.
Yes, SEO is great and I love of it
and I tell everyone to do it,
but you need results now
and paid advertising can help you get there right away.
May not be profitable first but through some fine tuning
and learning the strategies
that you learn from merge team and applying it.
you can start generating some sales and conversions.