do you want to create an awesome poster design well today we're looking at how
to design a quality poster with my tips on poster designing what is up people
welcome back to Satori graphics the home of graphic design content right here on
YouTube so I've made a poll Instagram asking you guys what today's video
should be either a logo design or poster designing tips it was a pretty close
contest but poster design tips won in the end but yeah if you guys don't
already follow me Instagram give me a follow because you're gonna
get to interact with me I'm a Content such as that poll before we start I do
want to say that I have other poster design videos on this channel but those
are more relating to the technical aspects of poster design such as how to
set up a poster layout in Adobe Illustrator an Adobe InDesign today's
video I'm gonna have seven tips on poster designing which are more target
together style the poster and also the process you want to go through when
designing a poster the very first thing you want to do when designing your
poster is to establish a concept now this concept needs to be very solid and
it needs to be established way before you even make a single click in your
daily software you want to think about what exactly you want your poster
designed to say and how you gonna say it often a good concept has relevancy in
social trends and society in general at a specific time this easily allows your
viewer to engage in your poster design using humor is always a winner when it
comes to choosing a concept for your poster and also shock value is one that
you might want to consider however you need to keep in mind your target
audience who's going to be viewing your poster design because this will help you
establish your concept and a direction that you want to take so once you better
understand the audience and the people viewing your poster design the better
you're going to understand the concept but concept is really really important
when it comes to poster design
so leading on from concept that the next tip in designing a quality poster design
is theme by theme I mean like a running style throughout the entire design you
can think of this much like branding or logo design you want to evoke a certain
feeling in the audience were certain emotion by the style of the poster so
you want to take an account things such as typography color choices and the
imagery and the graphics and how will this interacts together as one design a
good poster design has a running theme throughout this ensures visual harmony
and also leaves the audience not confused and allows them to engage with
your design a lot easier so yeah theme and concept my first two tips leading on
from there it's reading from a distance this is pretty self-explanatory you want
people to engage in your poster designer and find a visually appealing but you
also want to absorb the information as presented on the design itself so when
it comes to poster design you can think of it as having three layers firstly the
headline this is the main attention grab when it comes to the typography and this
is going to be the most important key word the bold is the most prominent part
of the design from there you want the details
so when where how and why you can answer the question of the main headline were
the forms of large text in the detail section the detail section should be
around of a half the size of the headline as a general rule of thumb but
you can go a little bit smaller a little bit bigger depending on the design of
course the fine print is a smaller section of typography this is only going
to be read for people who have really been drawn into your poster design and
are expending a lot of interest in information itself you commonly see this
in poster designs that are advertising movies but yeah you and your poster to
be visually appealing from a fire but there when people come into it they can
obtain the information that they need in a very easy and concise manner
so there is nothing more off-putting or a turn-off to a viewer or your audience
in a poster design then it being cluttered you don't want to confuse or
turnoff your viewer so you want to allow your design to breathe and have space
utilizing negative space doesn't only allow your viewer to obtain information
in an easily and concise manner but it also makes to design visually appealing
and contemporary for you guys have followed my work in this channel you
know that I ready to love minimal design and impose the designing minimal and
contemporary design works wonders so think of the negative space as just
important as a main content if not more less really is more when it comes to
using space on a poster design select with a logo designing and most areas of
design for that matter typography can really make or break a
design depending on how it's used if it's done correctly
typography can really elevate your poster design to quality status
basically just keep in mind the general rules of typography such as not using
too many fonts on your design so I would keep the funks to around 2 or 3 at
maximum don't clutter your design with many many different fonts as it becomes
confusing allow your typography to breathe like we mentioned we using
negative space before use the correct spacing between lines and lettering on
your typography design and also keep in mind hierarchy I think hierarchy is
really really important and poster design typography because you want to
grab attention using a specific part of the design if you search in YouTube
satori graphics typography design you're going to find videos that explain these
points in more depth but also I've considered layout you want your
typography to be laid out in a very very articulate and visually appealing manner
typography is an art form that can take a lot of time to master but if you
follow these rules be opposed to design you've set yourself up for having a
solid foundation for a quality poster
so the next tip for designing a quality poster is contrast to attract someone's
attention with your poster design you and you really have one or two glances
at the most so using high contrast you can really really up your chances of
having that person be drawn into your poster design a lot more poster design
it's all about attention seeking and a great way to do that is to use bold
colors bright colors and also bold typography use typography that if it was
a person you'd be known as a narcissist it needs to be attention seeking but it
needs to be a certain way and is still visually appealing so make sure to keep
your design attractive and stylish whilst having a high contrast overall so
now my seventh and last point on poster designing is keep it simple I can't
stress enough that keeping a poster design simple is a surefire way to
create a quality poster design pick one concept and execute it as minimal
elements as possible without losing the integrity of your
idea which leads back to the concept make sure your concept is easily
conveyed to the viewer in one or two glances and you shouldn't have to
explain your idea or concept to anyone you feel that the design speak for
itself I love simplicity and design as I've
said before and poster design in general is one of the biggest advocates for
minimal simple design there's also something very attractive and peaceful
about simple design this is only going to help to translate and carve a
positive connotations to the viewer so keep it simple and have fun with there
so there are my seven tips on designing our quality poster design let me know in
the comment section below if you found this video useful and I hope you guys
better understand how to make a quality poster design after seeing the video if
you want to see more content for myself just like this video today go ahead and
give me a subscribe if you have done already and if you have turn on the
implication so you never miss an upload drop a like and maybe share this video
on social media so somebody else can see it I'm going to be back on Monday with
more graphic design content I'm probably gonna upload that logo design tutorial
because it was so evenly contested on Instagram but have a great weekend
everyone and until next time design your future
today peace