If you’re watching this, I’ll bet $1.80 that you’re working a job you hate and you’re
looking for the nearest exit.
Lucky for you, we’re about to deep dive into 3 things you need to know to start your
coaching business in 2022.
And I’ll share some of the AppSumo community’s favorite tools to help you get there.
But before I get started, don’t forget to subscribe to the AppSumo Youtube channel,
and hit the notification bell.
When you do, you’ll be able to stay in the loop on the best software resources for coaches.
And if you wanna skip all the fab content and just go straight to the tools – kinda
sus, but whatever – just check out the links in the description below.
Alright, let’s get into it!
Tip numero uno is...
Building an audience!
Duh, right?
It seems obvious, but so many people are doing it wrong.
You already know that the only way to grow your business is to have a constant flow of
new prospects.
But there’s a big question that a lot beginners don’t know how to answer – and it stops
them from making any progress at all.
That question is: “What’s the best content strategy to attract your dream clients?”
Is it blogging?
Youtube?
Ads?
Podcasts?
Facebook groups?
…
Yes.
Okay, okay…
I know this sounds crazy, but you’ve gotta use every channel at your disposal.
Hear me out.
I’m not asking you to become the next Gary Vee.
But if he’s right about anything, it’s his core philosophy – attention is the most
valuable form of currency in the digital age.
So you’ll need to start creating some content!
As a rule, you get the best engagement when you make content that’s relevant to the
platform you’re posting on.
There are a million ways to do this, but if you’re strapped for time, and can’t spend
hours a day producing a gazillion pieces of content, I’d like to recommend LeadScripts.
You can click the link below for the full LeadScript rundown, but basically, it’s
an AI-based content generator that’ll help you write blog posts, create ad copy, produce
video scripts…
*AND* write pages for your funnels – but more on that in just a bit.
Okay!
So now you’ve got an audience.
Your followers are engaging with your content.
They’re DMing you about how much they like your stuff.
And they’re sneaking pics when they see you out in public.
How do you monetize all that attention?
Well, that’s where tip number 2 comes in…
You need to send them to your OnlyFans...
You need to get them on your email list!
But they’re not just gonna opt-in ‘cause they wanna read your emails, right?
I mean, some of them might – but you’ll get a lot more people to sign up if you offer
some kind of lead magnet.
That could be like, a free ebook, a special video series, or even a mini-course.
The important thing is that you promise to deliver just one huge benefit.
So your landing page could be focused on something like: “how to successfully date an astronaut,”
or “lose 15lbs eating nothing but cookie dough,” “or “how to scale your underwater
basket weaving agency.”
Whatever you feel is the most valuable promise you can make to your audience.
Then, you’ll need to set up an email automation so that when someone opts in, they’ll automatically
get the content you promised.
My favorite tool for that is Mailercloud.
Mailercloud actually lets you create landing pages in a super easy-to-use drag-and-drop
editor.
It lets you program automations.
And then you can continue to email your list regularly with newsletters.
All within the same platform.
To get all the deets about Mailercloud, you can just click the link below.
So your email list is growing, and you’re feeling good – like you should – but you’re
still not making a ton of money.
What gives?
Well, you can’t just blast your list with emails and ask them to book a discovery call
with you every single week, can you?
That ends up being crazy annoying.
So here’s what you wanna do instead.
What you really need is to create a sales funnel where your prospects can buy your coaching
packages, products, and courses.
A funnel’s like an automated sales machine that works 24/7/365.
A prospect lands on your website, they read your copy, and they hit the purchase button.
Easy, right?
Well, yes and no.
Because the real money comes from what we call an “upsell.”
You’ve probably already experienced upselling first-hand when you bought your car.
You sat down with the salesman at his desk.
You were ready to sign.
Then he hits you with “hey, B T Dubs, you should add on satellite radio… and winter
tires… and extra insurance and...”
And odds are, you took him up on at least one extra thing.
So not only did the dealership make money from you buying the car, they also made money
from everything else you bought.
That’s upselling.
And when you’re building a coaching business, upselling is a must.
Just take a look at Tony Robbins, Grant Cardone, and Dean Graziosi.
Any time you buy any of their products, they always offer you something else right away.
That’s how you’ve gotta set up your sales funnels if you wanna make bank.
There’s a ton of software out there that’ll help you build funnels with upsells, but they’re
all like, $97/mo or more.
So I wanna give you an alternative.
Check out WPFunnels.
It’s a plugin that integrates directly with your WordPress website, and gives you all
the functionality of those other software, without the huge recurring tag price.
Just pay for it once, and you’ll be able to build your very own funnels right on your
existing website.
You can grab it – bundled with LeadScripts and Mailercloud – by clicking the link below.
So to wrap all this up, you really just need to focus on three things to grow your coaching biz.
First, create a ton of content.
Make it relevant to the platform you’re posting to.
And you’ll build your audience.
Next, get them onto your email list by offering them a lead magnet – a freebie that’ll
help them achieve one of their big desires.
From there, use email marketing to drive them to your funnels, where you sell them coaching,
products, or courses – then upsell them even more of your stuff.
And if you want some snazzy software to help you out with all that, all you’ve gotta
do is click the link below.
But the offer’s expiring soon, so you’ve gotta grab it quick!
See you next time!