All right. So we got here, the Rolex Daytona. Oh yeah.
So there's been a thing going on in the watch world here in the last few years with the Rolex
Daytona, it's been just astronomical as far as blowing up in price. Everybody wants it.
It seems like the thing to get. What do you think about that?
You know, it's interesting. Maybe I'm not as old as I look or older than I look,
but I started when I was 18 years old in 1987 at a Rolex store and
right away, 1988, they revamped the Daytona, went away from the Zenith movement and
they started — no, the other way around, went away from the — yeah, and so they picked up finally,
it was automatic in 1988. It finally had a Sapphire crystal. They really brought it into
the modern age and even working at a Rolex store. Then we never had one in stock. It was always
take someone's name, put them on a list, call them several years later once one's available.
And I don't think it's ever been off of that list system ever since then. So for 35 years,
you haven't been able to just walk into a Rolex store and buy this watch. Really? Yeah. So I don't
think they ever have made enough of them. And so my thought was always, 'Hey why don't they just
increase production if they've gotten this crazy demand for this watch? Why wouldn't
they just make more of them?' And we finally got a statement on that about a month ago from Rolex.
And we talk about this stuff all day long. So it's like
we all dug in and actually looked at the statement from the Rolex CEO himself. And it just it doesn't
correlate to well as to why they're not producing more, but they're choosing not to.
I said that if they were to increase production significantly, they would have to cut their
quality. And they're never going to do that. And they don't sacrifice quality. So I read
that as they're never going to increase production. Right. So that means that the
current situation of there being a scarcity of this watch and very high demand for it. It's
an extremely popular watch, frankly. It's probably the best looking Rolex there is.
So everybody loves it that demand's just not going to go away. If people ask me
if we think that the prices are going down in 35 years, I've never seen the prices go down.
This is like the blue chip stock of the watch world. It is just up and up and up and up.
Interesting. So essentially you think the popularity though, for
us acquiring it and the turnaround time, as far as a retailers and then us
selling it because no retailer in the world has it right now, like you said, for 35 years,
but you think it's because of social media that it's really kinda like, just exploded.
I would say that it has a lot to do with it. And social media in a way has lent itself to marketing
watches in ways that watch companies would have never been able to afford that kind of advertising
saturation. So if you were to try to look for a social media using some sort of tag, like hashtag
Rolex or hashtag Rolex Daytona, you would never get to the end of all the posts and there's some
beautiful photography out there of these watches. I mean, if you can get started down that rabbit
hole of looking on the Instagram feeds of this watch, there's some crazy cool pictures out there.
Gotcha. Interesting insight.
Well, I think there's a lot of things that have been seismically changed for
forever by the internet and social media. So part of that great change was that
now people can search. They can search on our site and they can find a watch. That's otherwise been
impossible to get kind of a holy grail watch. They're able to actually just order one up and
click on overnight delivery and wear it tomorrow, which is just incredible.
That's what we offer actually.
And it's for watches that previously you would have had to play the game and go on
the list and buy all this extra jewelry you don't want from the jeweler to stay on their
good list until your name comes up. And once you're a VIP client I love that we offer this
ability for people to be able to just go ahead and get the watch at the fair market price.
And right now the market prices still going up. It is. I mean, the last like year it's really just
skyrocketed. I remember whenever we were selling these pre-owned for the mid twenties
and people were freaking out about that. And then just all of a sudden in the last eight months,
it's just been skyrocketing. So one last quick question Rolex has a trend of keeping a watch
in production for about 10 years, and then 10 years they changed something in the update,
the movement, they come out with the new model, right? Where are these prices are
at now? You think they're going to change the Daytona in about five years or so?
I don't know. It was always easy before for me to see where they would go with the next Daytona,
because they had already kind of fallen behind some of their competitors by not using ceramic
bezels. They clearly had new movements in the works. They have improved the bracelets and
the clasps to the point that I don't know what you could do to this watch to make it
any better. To me, it is a masterpiece the way it is. And that's one of the things that makes
me think that as soon as they make a change to it, these are going to skyrocket because what
happens is whenever there's something that, that people think that they've gotten just right, as
soon as they make a change to it, they want what they can't get anymore. And there'll be saying,
oh, back in the good old days when you could get the ceramic one with the right movement and the
right bracelet and the right clasp, those were the good old days. I don't know what they'll do next,
because I think the watch is just so perfect the way it is. I can't imagine. But then again,
that's why they have R and D people who are a lot more creative than me. I'm sure.
That's true. And we did just buy like a whole bunch of these
for the Christmas season. That is doesn't mean that they're going to stick around that long. But
Yeah, a lot of our watches, the fact is as we're posting them, we'll start on they're, they're
posted on multiple websites, but as soon as we posted online, it might already be sold before
we even get the chance to put it everywhere. Some of them sell within 30 minutes of, of
when we first handed it to the person whose job it is to post the watches. Exactly. Right. Others we
have for a few weeks or a few months, that's still a really quick turnover in the jewelry industry.
Traditional jewelers, they don't get concerned until something hasn't sold in four or five
years. We never keep anything that long now. It's almost all of our sales are within
two to three months and when we post something but a lot of these watches it's a lot quicker.
Yeah. Especially with the likes of these,
these things, we're getting at least one phone call, I'd say.
Yeah. And people call me and they'll say, Hey, do you still have that Panda Daytona? And my first
thought is, I don't know, because I haven't checked the website in the last 30 minutes,
so we might or might not. But the website is updated continuously all through the day.
As we get new inventory, it's posted and as we sell watches, they're removed.
So if you see a watch that's active, if you see the price on it on our site, go ahead and jump
on it. As we say here in the south, jump on it with both feet because it might not stick around.
Yeah, definitely. So yeah, we have the white dial ceramic black bezel.
We have this full stainless steel bezel white dial, and we have the black dial
all at SwissWatchExpo.com. So like Mr. Cashier said these are not going to stick around.
So we got a bunch in for the Christmas season. So get yours at SwissWatchExpo.com