Who is she?
Where did she come from?
Why does she make square burgers?
And why in the world is she so savage?
Wendy’s is the sole face behind a worldwide conspiracy aimed at openly taking down unassuming
targets one by one, some even larger than itself.
Its arsenal is always loaded, ever-ready for its next victim.
And its medium?
Twitter.
So get ready to empty your plates, because we’ve got Wendy’s top 20 roasts.
Dinner is served.
McDonald’s and Wendy’s
The Tweet - Wendy’s can you find me the nearest McDonalds?
Wendy’s Reply - Simply a picture of a trash can
Taking potshots at fast food chains that are better, bigger, and richer than you might
be considered foolish by some.
But Wendy’s isn’t afraid to punch up, and the fact that Wendy’s doesn’t care
means that we don’t care, because we’re all secretly scared of Wendy.
All she has to do is twirl her red plaits and half-smile at us and we’re running in
the opposite direction of the four-foot tall beast.
And that’s probably how McDonald’s sees her too.
So far, in spite of Wendy’s constantly taking down the Golden Arches on social media, and
even one pronouncedly unfriendly advertisement, Mickey D’s hasn’t responded.
Not even once.
Is this because it thinks it’s better than Wendy’s?
No, it’s because McDonald’s must save face.
In a mountain of its own pink slime and foreign-objects-in-food, McDonald’s can’t do with another social
media disaster.
So while one fast food giant lets it pass, the other makes the most out of it.
Relentlessly.
Wendy’s hasn’t even gotten started.
Wendy’s Maps
The Tweet - Wendy’s what should I get from McDonalds?
Wendy’s Reply - Directions to the nearest Wendy’s
Car-luh messed with the wrong Wendy on January 3rd.
She thought she could troll Wendy by giving her a taste of her own medicine, but she was
gravely mistaken.
Wendy’s, instead, took Car-luh out.
For dinner.
At the nearest Wendy’s.
And with its excellent assortment of hamburgers and sides, we rest assured that Car-luh wasn’t
disappointed.
Free Advice
The Tweet - Wendy’s can you give me relationship advice?
Wendy’s Reply - If you’re asking a fast food Twitter this relationship might be doomed
She even dispenses relationship advice.
Given, it is just as savage as her tweets of all other nature, but if you ask a fast
food chain to help you with your dating life, you’re at the tail-end of your game anyway,
as Wendy’s so intelligently points out.
A better approach would be to talk to a relationship coach, maybe even communicate with your girlfriend
yourself (which clearly was lesser-preferred than asking a hamburger restaurant) but it’s
Twitter, and it’s free, and well, it’s Wendy’s.
How can one resist?
In-n-Out and Wendy’s
The Tweet - Going to In-n-Out what should I get?
Wendy’s Reply - Out
In-N-Out, the regional burger chain, so far below Wendy’s on the fast food ladder, is
also under immediate threat of Wendy’s fired shots, and she doesn’t even have to.
Wendy’s doles out burns only because she can.
Although the burger chain is much older than Wendy’s, In-N-Out doesn’t care.
Sometimes, you really have to ask, who really is the insane mastermind behind her Twitter
handle?
Because we’re all frightened – and excited – to know.
Who are you, Wendy’s?
The Tweet - Who’s running this page?
Wendy’s Reply - Three dogs in a trench coat pretending to be human.
Never mind, question answered.
Whether an arcane cartoon reference or just general Wendy’s-level dilly-dallying, she
always knows how to keep the conversation going.
So what if she identifies as three dogs and sells square beef?
We dig it.
Let her live her life.
She doesn’t cut corners
The Tweet - your food is pretty good, I have to ask though, why are your burgers square
as opposed to being circular?
Wendy’s Reply - We don’t cut corners.
Speaking of which.
Did you know that Wendy’s holds the record for most square burgers ever sold?
That’s because it’s the only large fast-food chain that sells square burgers.
That’s right.
Not only is Wendy’s paving the way for novel-shaped food items in a store near you, but she’s
also dry-heating handles on Twitter.
Talk about multi-faceted.
Her Beef with Frozen Beef
The Tweet - McDonald’s is better.
Wendy’s Reply - At freezing beef
Is it nitpicking if you call out a competitor for freezing its food when you place your
own just a few inches under the freezer?
It may even be a tad hypocritical (while frozen veggies and fruits are generally as healthy
as their unfrozen counterparts, the jury is still out on frozen processed meat.)
Granted, Wendy’s isn’t exactly the holy grail for healthy food-keeping.
Its hall of fame for failures is just as sprawling as its more successful rivals.
Its goody-two-shoes-roast-you-on-Twitter image falters at the seams when you consider all
of this, but I’m not one to complain.
I’m just here to eat my Baconator and relish in the entertainment.
She’s Self-Aware
The Tweet - What are your deals on Black Friday?
Wendy’s Reply - Buy one get one free savage tweets
Wendy’s is roasting you while explaining that she roasts you.
Wendy’s is a notch above all fast-food restaurants.
But she also knows just how next-level she is.
When your PR depends on your ability to wittily insult your customers on the internet, and
every tweet you tweet makes headlines, you know you’re closely watched, and maybe even
revered.
You don’t need deals on Black Friday to sell hot steaks like hot steaks.
Burger “King” No More
The Tweet - BK for the win Wendy’s Reply - What’d they win?
A participation trophy?
Wendy’s just wiped off the 50-year old creepy smile on Burger King’s mascot with a simple
tweet.
But of course, it was only sure, maybe even to the messer, that messing with Wendy’s
by calling BK better than it would lead to a definitive dethroning tweet.
Wendy’s can make messers become messees without even a blink.
Royalty or not, Burger King lost its crown on the 4th of January, 2017.
Movie Reference + BK Diss
The Tweet - I wanna go on a date with Wendy’s and take them to a real burger joint…Burger
King.
BK reply - Treat her like the princess she deserves to be.
Wendy’s Reply - If you’re looking for a princess, you might want to let it go.
Not interested in the frozen beef kingdom.
Let’s recap real quick: So tweeter wants to take Wendy’s on a date to Burger King,
then Burger King calls Wendy’s a princess, and Wendy’s uses a Disney movie reference
(containing princesses and frozen kingdoms) to destroy BK for freezing its beef.
All within two hours.
If this isn’t social media connecting people, then I don’t know what is.
Subway Confusion
The Tweet - What is Subway good at?
Wendy’s Reply - Underground transportation
She knows exactly what she’s doing.
This is why none of her competitors touch her on social media platforms with six-inch
or footlong poles, and those that do, well, they essentially turn into ash.
Here, on display, is Wendy’s quick-witted ability to diss a competing restaurant chain
by not even acknowledging its existence.
Yes, subways are good for underground transportation.
Nothing wrong with that.
Wendy’s humor has layers, nuance, a whole backstory.
Subway looked down, rubbed its eyes, and shook its head to itself in shame this day.
Goodbye, Dignity
Mickey D’s Tweet - Black Friday - need copy and link
Wendy’s Reply - When the tweets are as broken as the ice cream machine.
So McDonald’s has made a lot of mistakes, right?
Its first folly is honestly just having a Twitter account (it’s a giant enough, it
doesn’t need a Twitter account that constantly hosts gaffe-ridden fodder for scavenging competitors
like Wendy’s), and not to mention its frequent PR fails, tens of disastrous menu items, its
unhealthy food, and global instances of terrible customer service.
But when it accidentally posted a tweet meant for its internal Twitter admins, Wendy’s
pounced on the chance to savagely insult the Golden Arches by dragging its ice-cream machines
into the tussle.
She spares nothing and no one.
Wendy’s or Your Girlfriend
The Tweet - I want Wendy’s but my girlfriend wants McDonalds what do I do?
Wendy’s Reply - There are plenty of fish in the sea
This is how we imagine Wendy’s Twitter admins: They first stand on each other, one dog’s
legs over the other’s shoulders, cover themselves in a trench coat, and snicker as they scroll
through with their little paw pads all the options from voluntary scapegoats that add
‘@Wendys’ to their tweets just to ask for a roast.
They then pick worthy tributes (such as this poor guy that had to dump his girlfriend because,
well, Wendy’s said so, of course) and bark-chuckle their way through one witty rebuttal after
another.
Direct Diss
McD Tweet - By mid 2018 all quarter pounder burgers at the majority of our restaurants
will be cooked with fresh beef.
Wendy’s Reply - So you’ll still use frozen beef in MOST of your burgers in ALL of your
restaurants?
Asking for a friend.
To truly do justice to the diss in this tweet, we’ll need a Venn diagram.
McDonald’s ambiguity is so obvious it’s almost laughable, and Wendy’s barely takes
two hours to discover its gaping flaw and fills it in with a good dose of logic.
If McDonald’s can mess around and claim, vaguely, that all of one type of its burgers
at a ‘majority’ of its restaurants will be cooked with fresh beef, then why should
Wendy’s play any easier?
So, diss it did.
McDonald’s obviously had nothing to say back.
In any case, the failure of its tweet amongst the Twitter crowd spoke for itself.
Losing a Bet
The Tweet - Bet you won’t follow me.
Wendy’s Reply - You won that bet
Wendy’s will lose bets just to roast you.
She clearly doesn’t care enough to follow all of her fans (especially the tributes that
love being the butts of her jokes), but when you go asking her to follow you, it’s a
given that you’re going to be let down.
This guy was most definitely let down.
And is it just us, or are you noticing a pattern too?
Wendy’s tweets seem to be at their prime roasting best around National Roast Day (January
4th).
Does she exit her lair to practice her witty one-liner abilities on a seasonal basis, or
does the universe just like to arrange events that way?
I guess we’ll never know.
She has game
The Tweet - Do you know of any good pick up lines?
Wendy’s Reply - You dropped your name tag.
Wendy’s is so versatile, she can floor you and market herself at the same time.
That’s the thing about Wendy’s Twitter account, it’s the least product-related
marketing stunt that’s been successful in a long, long time.
And yet, in spite of the almost absent connection between 90% of her tweets and the fast food
chain itself, for some reason, we’re all more endeared by the brand the next day.
As earlier said, there are layers to Wendy’s humor, all thinly-veiled, but definitely not
obvious until you have a Premium Fish Fillet sandwich a week from now and you’re laughing
at the pure sugar packets next to the Wendy’s coffee machine.
BK had it coming
Wendy’s Tweet - The 4 for $4 Meal: a trayful of mouth-filling glory.
BK Tweet - 5 for $4 because 5 is better than 4.
The comment - Wendy’s what are you firing back?
Wendy’s Reply - Edible food.
As I mentioned many times already, you just don’t mess with Wendy’s.
Especially when she didn’t mess with you first.
What was just a simple ad to acknowledge that Wendy’s now has a 4 for $4 menu (which wasn’t
half bad, by the way), was also BK’s attempt to trump Wendy’s with a 5 for $4 menu (Imagination
was always BK’s ace in the hole), which Wendy’s casually thwarted, as if she was
dismissing the whole travesty with a wave of her hand.
She’s firing back with edible food, which is almost as true as it is comical.
National Roast Day
The Tweet - I was thinking of going to McDonalds … what should I get?
Wendy’s Reply - A McRefund
America’s National Roast Day falls on January 4th, and the queen of all roasts takes to
social media to strengthen what is already a massive foothold in the roasting industry.
To Wendy’s January 4th is just another day, another dollar.
But to us, it is a day to cherish the barrage of tear-inducing laughter that the fast food
restaurant has provided us over the years.
The theme for 2018?
Beef, and beefs with rivals.
The theme for 2019?
Tributes allowing themselves to be roasted.
The homegrown natural burger
The Tweet - Wendy’s needs to get rid of the square burger it seems a little too,,,artificial.
Wendy’s Reply - Unlike the the super natural circle shape that hamburgers come in when
you pick them off the vine.
Wendy’s can call out on idiots any time of the day, but it takes a special kind of
stupid to think square burgers are ‘artificial’.
What does that even mean?
Was he going for unconventional?
In any case, Wendy’s clapback was efficient and incredibly funny.
Either that or @CooperDFranklin knows about a whole new kind of natural hamburger we’re
just not acquainted with.
The Ads
Wendy’s Tweet - We made a list we checked it twice, we’ve figured out what’s fresh
and what’s ice.
Roasts on social media are definitely interesting, but spending millions of dollars to take down
your competition on TV (with a Superbowl Ad, no less) is downright savage.
Superbowl LII was an ad-filled fiesta, as all Superbowls go, but unsuspecting football
fans were subject to Wendy’s very public beef with McDonald’s beef for a whole thirty
seconds.
Wendy’s again aired another later in the year, posted on its Twitter page as well,
to call out McDonald’s once more for its flash-frozen beef and how much tastier Wendy’s
beef is.
The Golden Arches, though, as always, did not care to respond.
There’s no topping Wendy’s.
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