LinkedIn is obviously insanely useful for every working person, not to mention for every
job-seeker and student.
But using LinkedIn as a job search tool isn’t always obvious to beginners or to casual LinkedIn users.
If what you do on LinkedIn is just updating your profile from time to time and waiting
for headhunters or hiring managers to reach you out, you are missing out on a lot of opportunities.
If we haven’t met before, I am Marat from Emmotion, myemmotion.com, Career and Recruitment
Services Agency, look me up on LinkedIn.
On this channel I train and coach you to ace your job interviews fast, to gain confidence
as a professional and learn how to deal with corporate politics, being a better person
yourself first.
If you are looking for LinkedIn beginner’s guide, on how to use LinkedIn and make your
LinkedIn profile stand out, check out my other video through the card on the right side of
your screen.
This video is a Tutorial on How To Use LinkedIn To Get a Job, 7 simple tips on how to get
hired for a desired role using your LinkedIn profile.
Before I proceed further I would like to remind you to subscribe to my channel below, and
hitting the little bell so you won’t miss out on the latest career and personal growth
content.
And if you stick with me till the end of this video, I share a BONUS TIP on how to access
unpublished jobs, vacancies which might only be visible in LinkedIn groups.
If you already have a complete LinkedIn profile, with a good profile photo, a headline and
a complete summary, you are ready to go to Tip #1: Create the list of your target employers
and follow them on LinkedIn
Identifying specific companies where you would like to be employed is extremely helpful for
your job search.
Make your target list and follow these target companies on LinkedIn.
This is a great way to keep up on what is happening with their business, on changes
and even trends of the field in general.
This is how it’s done, I’ll be going back and forth to the laptop to illustrate it properly:
Click on the Search box at the top of your LinkedIn page and type the name of the company
you're looking for.
Press Enter.
- Click the More dropdown and select Companies - Click “Follow button” next to the company
name in the search results list OR
- Click the company name and visit company’s LinkedIn page, where there is also a Follow
button you can click.
#2.
Identify inside connections at your “target” companies.
One of LinkedIn’s greatest strengths is the ability to help you locate key players
at the companies for which you would like to work.
The way to do this is to use LinkedIn’s search or advanced search to find people at
your target companies, in the field you want to work in.
The easiest way is doing it the same way as while searching for a company, through the
Search bar at the top of the page.
- Select the LinkedIn member from the suggestions in the dropdown, or click the Search icon
to run the search.
- Once you've found the person you're looking for, select the member's name to view his
or her profile.
- They don’t have to carry the exact job title you’re going for, they could just
be in the same department or work at these companies as recruiters.
#3.
Get noticed and get connected with these professionals.
There are a few ways of getting noticed by professionals at your target companies and
eventually getting connected: - Follow the these people at your target companies
which you’ve identified - Always show your profile while visiting
their profiles, don’t browse anonymously (I’ll show you later how to do this step
by step) - Check their posts, interact with them by
liking or commenting on those.
- After some time, ask to connect with them using a personalized message, and not the
default LinkedIn empty template.
Remember: Don’t ask them for a job at this point!
Most companies have some kind of employee referral bonus program.
When you find out about a job opening at your target company, it should be a "WIN-WIN" for
you and your company contact, if they bring your resume to the attention of the hiring
manager, or the HR team assigned to fill the position.
This way you will minimize the probability of your resume disappearing among a huge list
of applicants, and maximize the chances of being contacted.
#4.
Make yourself accessible on Linkedin One common mistake on LinkedIn is not making
it clear how others can reach you via email or phone.
LinkedIn limits the number of InMails that its paid users can send, and it doesn’t
allow members of its free services to send InMails at all.
That’s why it’s important to list: at least your email address in your profile,
such as in your summary for example.
Also allow anyone to see your profile.
You can do it by changing your public profile visibility.
To show your public profile or to customize it:
- Click the Me icon at the top of your LinkedIn homepage
- Click View profile > Edit public profile & URL on the right rail.
Make your profile public - Under the Edit Visibility section on the
right side, select which sections you'd like to display or hide.
Your basic information is displayed by default.
The changes made will be saved automatically.
This way you allow recruiters, potential employers, former colleagues and anyone else with an
interest to take a look.
The more eyes are seeing what you have to offer, the more opportunities can be generated.
And it also shows that you have nothing to hide.
#5.
Use LinkedIn to search for recruiters in your industry and connect with them.
LinkedIn is as much a search engine as Google, but focused on finding professionals, recruiters,
companies and jobs.
Search and connect with recruiters, especially with recruiters in your industry!
For example if you’re in marketing, you could do a search on marketing recruiters.
1.
Start your LinkedIn search with the Search bar at the top
Type your query: “Marketing Recruiter” in this case.
2.
Choose a "People" search from the options offered.
3.
View these profiles and once you've found the person you're looking for, Follow the
same steps as while getting connected with your target company connections.
Since recruiters also search for candidates using keywords, it’s important to build
out your Skills & Endorsements section with relevant keywords for which you want to be
found.
I explain how to do this step by step in my How to Use LinkedIn video.
#6.
Use the LinkedIn job search tool, to identify the desired roles and locations.
Aside from opportunities in your target companies, you can use the LinkedIn job search tool to
find the desired roles.
And the geographical locations you would be willing to move to, if it is required for
a position.
This will help you to focus your searches and get the most productive results.
This is how it’s done:
Type the position you are looking for into the Search bar at the top of your LinkedIn
page or directly in the LinkedIn Jobs page.
I’ll search for an HR Manager role.
When the results come up, select “Jobs” located just below the search bar.
Next add your desired city, region or country.
Your results should look similar to this video, let’s check an HR Manager position based
in Paris, for example.
You may decide if you wish to add more filters to your search.
LinkedIn makes this really easy as there are several filters at the top of the page.
You can filter the results by when the job was listed.
This allows you to select jobs posted in the last 24 hours, the past week, the past month,
or at any time.
You can filter by your target companies list using the Company filter.
Make your results even more relevant by using the “experience level” filter.
#7.
Apply to the desired roles through your LinkedIn Job Search Results - LinkedIn Premium extras
Once you have finished filtering your search you can begin to go through the search results
looking for good matches.
You can either quickly scan the results and click the Save button when you find a job
that you are interested in, to check it out later.
Or you can move on and apply right away, click the Easy Apply button, if the job posting
includes this feature.
To use the Easy Apply, simply complete all the required fields and submit your application.
Required fields can differ from job to job and may include: Contact Infomation, Job Preferences,
Resume and Work Experience.
Here we just need a contact number, attaching a resume is optional.
Keep in mind that If you just see the Apply button instead of the Easy Apply, you’ll
be directed to the company’s website or job board to continue the application process.
You can also find other information at the top of each linkedin job posting:
Position title Company
Location When the job was posted
How many views it has How many of your listed skills match the required
skills listed by the job poster How many applicants have already applied
The company size and industry Number of employees that you are currently
connected to at the company When you scroll below the top section you
will see a job description that is provided by the company and responsibilities of the
position.
If you have a LinkedIn Premium Account you can also see how you stack up against other
candidates.
Skills Seniority
Education Location
There is also a percentage here which means you are in the Top 25% among all the applicants
based on their LinkedIn Profile.
Also Linkedin Premium service gives an inside look on the company’s hiring trends, including
who they hire and from where.
Overall health and growth of the company, so you could see if it matches with your expectations.
BONUS TIP: Check the jobs posted in LinkedIn Groups.
You can join up to 100 LinkedIn Groups at any one time.
There are groups based on everything imaginable if you want more information on them check
my other LinkedIn Profile video.
There are many Linkedin groups that exist to help people with their job search.
To find Groups, click on the "Work" icon at the top right of your LinkedIn page, and a
drop-down will offer you several options.
Including an option for Groups.
LinkedIn groups usually have jobs relevant to their field, and some groups can be very
active!
That is why this could be another way of finding jobs which are not listed on the Linkedin’s
Paid Job Posting service!
Another bonus tip is to Keep your LinkedIn profile fresh!
A LinkedIn profile should be an up to date “living and breathing document”, not a
static “send and forget online resume”.
Keep your profile alive: try commenting on updates or even share updates on topics related
to your field!
Stay active but not “too active”.
To stay visible on LinkedIn, share links to interesting articles, photos and videos, always
relevant to business or to your profession.
Remember this isn’t Facebook, so don’t post just for the sake of posting, or you
risk to become annoying.
Thanks for staying with me till the end.
Feel free to leave your questions and comments, make sure you subscribe to Emmotion by Marat
using the subscribe button below this video.
And the check out my next video: