- [Cameraman] 20,000 people? (laughs)
- All right, calm it down D-Rock, Jesus.
(dramatic music)
(cheering)
- You got your perspective.
(applauding)
I just want to be happy.
Don't you want to be happy?
Here's how I think we should do it.
I think you guys should be sending me clips,
and if you don't get an answer,
I think you do it twice,
like what you just did,
and I think tonight you go with the third and final chance,
otherwise we're gonna title five, is the right way to do it.
- Perfect. - Got it?
(mumbling in background)
- Yeah, I thought so too, okay.
♪ And sometimes, stay inside, of my mind ♪
♪ I gotta get out, I gotta decide ♪
- I just don't think people externally realize
the machine that Vayner is.
- [Gary] Definitely not.
- It's incredible.
Yeah, it's really incredible.
I'm seriously blown away by it.
- Yeah I mean, when you purposefully disguise something,
it's hard for anybody to know.
- [Harriet] Yeah.
♪ Hey hey hey ♪
♪ Keep gettin' in my own way ♪
♪ Overthinking, I think I'm insane, I'm crazy ♪
- I couldn't believe more that going from two to 50,
is like, going from 50 to 100 is easier,
the problem is people go from two to 50,
and then they change everything
'cause they think they've made it, or they figured it out,
or they go from humility to ego, their behavior changes.
And the reason 50 to 100
is equally as hard, is that it becomes a mental game
based on the predicated success of the past.
And I think staying in those tried-and-true,
being this proportionally bringing value
to the end consumer, hiring the right people.
What I get excited about when I hear you talk is
understanding that how to go all in, and how to
be great at LinkedIn marketing, not just do it, right.
You know, I always think about that.
I think about like, a kid who has an uncle
who comes and visits, and then all of a sudden
puts them on skis and they love it.
And they're like, oh, this is good,
but then they have to put in the work.
And that's why they become an Olympic skier.
It did take the uncle to show them.
But then it took them to put in the work and the practice
to get the ridiculous results from it.
- [Casey] Hey, it's D-Rock, D-Rock, how are you?
- Harriet, pleasure to meet you.
- Harriet just joined Vayner to lead all comms
for the VaynerX world.
Zach is the CO of VaynerSpeakers.
Tea situation is proper!
(laughing)
- [Man] Did you ask for tea?
- No but it is super proper tea!
- [Man] As if there's one thing you'd want them to do.
- As a nice Russian Jewish boy, tea is like culture.
- [Harriet] I'm a massive tea drinker.
- Of course, that's like the one thing
me and all my UK friends like,
when I first started going to London a bunch,
that was the one thing that I like resonated with.
So this is gorgeous.
I don't want to know the questions.
- Yeah I was supposed to say,
I'm not going over these with Gary, no fucking way.
(laughs)
- Yeah I don't want to know them.
- [Woman] Oh, well then that's fine.
- I feel like we should go live on Instagram.
I literally have a phone 'cause I think we should
call people and just make their day.
We have all this time, I'm like literally stressed
by having this much time before we go on.
We should call people randomly.
That's literally what I'm thinking.
But you do what you need to do.
(laughing)
(chilled music)
Well there's just too much downtime.
So I was going to make content!
Get a good, are you ready?
So many people are like asking me, how?
How do I live my dream, Gary?
And you know, I don't have time, I have mortgages,
and bills and responsibilities, and my job.
I don't have time for my side hustle, my Twitch channel,
my Instagram account, my Shopify store selling hoodies.
And I keep getting to this new place which is,
talk to me about your bills.
Why'd you buy an apartment that stretches you?
Why is your car so fancy?
Why do you need the new Gucci every time?
Why are you going out Thursday, Friday and Saturday night?
Why are you going to Coachella?
Why are you going to Avengers opening night
and buying the biggest piece of popcorn and candy?
The answer to all of your questions
is not how much money you make or how much time you have,
it's what you're spending your money on.
- [Cameraman] Yeah.
- We could do a lot more of this.
This is what we used to do.
That's like a good piece of content.
There might not be anything more human than Tinder,
yet we demonize it in reverse.
'Cause it is not the current socially-accepted thing.
I really believe that.
I think when people judge people,
I'm like, what are you supposed to do
with your chemicals, in your 20s?
That's exactly, the most actual true human,
you know what I mean? - Yeah.
- We've evolved so much that this is how we look at it.
But you know what?
It's on your time to control when you're engaging,
versus I'm going to set aside three hours,
and go to the bar, in 1987
and see what happens, versus the collective.
The three-and-a-half week ghosting conversation
is still 1/10 of the amount of time
that going out on that Friday, you know what I mean?
You're in control of your time!
You're in between subway stops, and now you decided
to hit up that conversation, I don't know.
Look, technology exposes things,
it doesn't change things, and so, I don't know.
I sit on the other side, I guess.
- Well on that note. - Yes.
That online dating is the greatest thing that's
ever happened to people.
And they're in control of it.
You don't like it, don't use it.
I love people that demonize online dating,
but then shit on people writing letters, right.
Like, pick a side.
- [Man] Yeah.
♪ This far, this far ♪
♪ I'ma make it happen, keep working hard ♪
♪ Sometimes stay inside of my mind ♪
♪ Gotta get out, I gotta decide ♪
♪ Every little thing will be all right ♪
♪ Yeah sometimes stay inside of my mind ♪
♪ I gotta get out, I gotta decide ♪
♪ Every little thing will be all right ♪
♪ Yeah sometimes I stay inside of my mind ♪
♪ I got get out ♪
- This is it, I'm super excited about it.
- [Cameraman] Fire it up.
- Uh-huh.
Super, super excited about it.
Once it gets like, two to 3,000
you can tell them what I'm about to do.
All right, so I'm tasting this
and then we're going into a meeting?
- Yeah. - So I might as well
bang this out real quick, okay good.
- [Cameraman] There are 2800 people in.
- Awesome.
- [Cameraman] 20,000 people! (laughs)
- All right, calm it down D-Rock, Jesus.
D-Rock's excited.
Instagram, big news.
This is the first time
I'm trying the Empathy Wines white.
Which will start delivering in?
- [Nate] We're bottling starting Thursday.
- This is Nate, the handsome partner.
Trout. (laughs)
You were supposed to say the brains or something.
- We're starting to bottle Thursday,
then it's going to be shipped to our fulfillment center.
Needs a little bit of time to rest.
Build the boxes.
- No bottle shock!
- No bottle shock.
We should be shipping third or fourth week of May.
So, three-to-four weeks.
- Well, do you think, somebody might
sneak it for Memorial Day?
- Near California, I think could sneak.
- That's cool. - Fulfillment center's in--
- But right, without over-promising,
4th of July is gonna be lit. - 100%.
Early June, 100%.
- By the way, if you're not reordering your rose,
you're making a huge mistake.
You can order rose in three, six,
three, six, 12s by itself right now
if you go to Empathy Wines.
I know a bunch of you have gone through your rosé already.
So go do that.
If you order three, it's 27 bucks,
if you order a case it's 20 bucks.
Something we need to communicate to some peeps.
All right, here it is!
Just warming it up a little bit more.
- [Trout] Yeah, the amount of reorder is crazy.
Just goes to show how good the wine is.
A lot of people are.
- Yeah, no I know, like, thank god!
(laughs)
But that is the one difference between the book
and the sneakers, and the wine, is the reordering.
First of all, a lot of people didn't believe
it was going to be good, so everybody,
they got their three rosés,
and the amount of people that hit me up that said,
I bought it to support you, I was going to give it away.
And then me or my wife, or my husband,
or whoever, we tried it, and we like it,
and now we just ordered it, so.
- [Nate] You know, that's a great placement.
- [Trout] Really?
- You focus on wine, and you let D-Rock
focus on content, and it's a good situation.
You fucked it up, didn't you Rock?
You were trying to do double, got it.
Here we go, the white, aromatics are killer.
We're gonna win that game.
What's the final breakdown of varietals?
Do you know? - I just got the tech sheet.
- That means you do know.
- Chenin blanc. - What up!
- [Trout] Chardonnay, Grenache blanc.
- Ooh, so, Chenin and Grenache blanc
are two of the three most highest percentages?
- Yep. - How much chenin?
- 27%. - Love it, love it!
Guys, I made this wine,
we made this wine with, actually, I can't say we,
'cause I can't speak to what these guys were thinking,
but for me selfishly when we were tasting, I was like,
yo, we need to make out a wine
that just changes the white wine game,
'cause rosé and red are eating up the game.
Red has been established, rosé is eating into white.
We gotta get people excited about white again.
And I don't think that can just be Sauvingon blanc,
I don't think that just can be Chardonnay,
I think it needs to be a blend.
And when I think of grenache, and I think of Chenin blanc,
but I think of chardonnay foundational in the middle,
I'm excited.
All right, what else? - A little bit of Albarino?
Just a splash of Rodeo and Muscat.
It's a kitchen sink blend, but, all
really exciting grapes. - Here we go.
Aromatics are litty.
(rap music)
♪ It'll be all right ♪