so you might have noticed that your ad campaigns aren't working your facebook
marketing campaigns aren't working or maybe you've seen some articles out
there that are dismissing Facebook marketing so why does it seem like
Facebook marketing no longer works for businesses well the truth of the matter
is what we are doing as marketers and as business owners might not be working for
Facebook so today we're gonna take a look at what businesses are doing what
they're doing wrong and what businesses should be doing to get better results
with their Facebook marketing campaigns stay tuned we got a good one for you
everybody welcome back and thank you for watching my name is Jordan Steen also
known a cereal entrepreneur and at this channel we talked all about starting a
marketing agency building a personal brand or really just using digital
marketing to build any business online so if you're interested in any of those
topics make sure to hit that subscribe button and the notification bellow over
there in the bottom right hand corner so you get updated with all of our future
content giveaways resources everything we have here at my channel oh and PS
make sure to stay tuned to the end of today's video and we'll teach you how to
get access to our free social media marketing agency course we put together
a free program for you guys and I know you're gonna love that so that's the
issue with Facebook marketing is that most business owners or people who are
trying to market on Facebook think that you can simply create an interesting
post posted to your page and that tons and thousands of people are gonna start
engaging and interacting or watching that video and a lot of local business
owners have the idea or the tendency to believe that just because they're
posting that that post is actually going out to everyone in their local area
truth be told it's not actually any bit like that at all and that's where a lot
of businesses are starting to not really get the results that they're looking for
out of their campaigns I've worked with a lot of businesses and a lot of the
issues that people have is they create these posts they post them to their
business page and their personal page and it's the same type of post it's just
a generic type of thing and then when they post that thing it gets the same
five people who either like or comment on that post every single time have you
as a business owner or marketer though ever dealt with difficulties like that
comment below and let me know your thoughts have you ever seen something
like that happened let me know so it actually happens when people start
posting like that is you're not gonna get any engagement you get no increase
in sales and again you get those same people engaging with your content which
actually tells Facebook that no one new is engaging with this business page so
they know not to rank your posts higher in the newsfeed so let's look at the
problem why is this happening well let's look at the history of Facebook you see
businesses tend to rely on what is called the organic algorithm that
Facebook has meaning when they post something to their page what is Facebook
going to do to push it out to people and in the past Facebook had an organic
algorithm push rate of about 25 percent meaning if you PO
did something and you had 100 followers or a hundred friends 25% of those people
roughly on average would see that post well over time Facebook has realized
that their ads are a big portion of their revenue that they make right there
a business they need to make money so ads are what generate a lot of revenue
for them that being said they need to make ads more important than their
organic algorithms so what they've done is they've decreased their organic
algorithm push rate to about 0.5% that means if you had a hundred people that
same 100 people and you post to your page you're gonna reach half a person
and half a person is not a person so you're not really reaching anyone and I
can guarantee you that this is what a lot of businesses are seen so what is
the solution guys the solution is very simple if you're going on Facebook and
you're doing any type of posting on Facebook you have to run ads for it to
be effective if you want to generate sales and engagement and get tons of
likes and comments and all kinds of traffic driven to your website you
actually have to use the ad campaigns now for Facebook to be effective and now
when I say this I want you guys to take it with a grain of salt because what I'm
primarily talking about here is mostly local small medium sized businesses
right because if you guys have seen online let's look for exempt and we're
gonna go through some pages and look at these in a second but for example online
media brands like a large media brand they don't really have to spend on ads
as much why because people use them for an information resource and then they go
there and interact with that content not to mention they're usually not really
selling anything they're just providing information on topics that people have
an interest in so you're much more likely to get people to engage without
having to spend anything right but those are a lot different and 90% of business
pages have nothing to do with putting out media right most of you run just
local service or product based businesses so that being said you have
to look at the strategy which needs to be used for that type of business which
is yes if you guys are wanting more information on how to run Facebook
marketing campaigns effectively we have a whole guide for you guys on that so
check out this video up here in the top right hand corner we have a blog article
that goes along with it with some downloads and some resources definitely
check that out so guys like we just said ad campaigns are really the only way to
get this done even if it's just a small post that you want to put out to get
engagement on you have to run some ads behind it to get that
engagement that you're looking for and the other side of this is guys that even
if you're running ad campaigns you can still mess that up I'm sure a lot of you
have probably run ad campaigns and sat there wondering well why aren't these
ads doing what I need them to do so let's talk about some reasons why ad
campaigns fail first and foremost the biggest thing is most people don't spend
enough they go on Facebook they spend $300 in a month and expect $10,000 in
sales truth be told you need to spend at least a thousand to fifteen hundred
dollars minimum per month for Facebook to really be worth it for you and people
say oh well how do I know I'll make that money back if you build your campaigns
the right way and really trust a team that knows what they're doing to run
these campaigns for you you should easily be able to at least break even in
your first couple months and then become profitable in month three four five six
another issue that business owners have and these are people who are just
business owners not usually marketers they try the one-and-done approach
they'll run one ad with no remarketing or no follow up if you guys have ever
seen me create anything about Facebook campaigns we always talk about creating
a campaign map and that campaign map is you know 16 different ads that were
running to all kinds of different audiences based on the stage that
they're at in the buying cycle right so you have to understand that one ad to an
audience with a really cool offer isn't going to do anything for your bottom
line or for your sales you really have to have a comprehensive campaign that
includes all levels of the sales funnel whether it's cold warm or hot traffic
and get those people to listen to a message that's more catered to them
right that is what really builds an effective marketing campaign or at least
an effective ad campaign on Facebook third thing that I've seen is 98% of
businesses probably aren't using the Facebook pixel on their website which
blows my mind guys you don't even understand how important this is now for
most of you marketers you realize how important that is for most business
owners who are not marketers that might be watching this video the pixel is
something that records all of the data of people who are visiting your site so
that way you can go over to Facebook and create audiences of those exact people
who have already visited your site so for example if I went over to a sales
page on my website and put a pixel on I can target everybody on Facebook who had
visited my sales page with an ad maybe offering them a discount to that product
that they had just viewed so this is a great way to get remarketing and
you know increase sales but 98% of businesses aren't using this method
please guys if your if you wear anything else out of this video install the pixel
on your website and really install it properly make sure you have a vent
pixels set up properly and your base pixel code set up properly so if you
guys want more information on this topic check out this video up here in the top
right hand corner now before you can begin creating an ad campaign you must
first determine what goals you're going to try and accomplish so we have three
tips that we're gonna go through here really quickly about understanding the
goals and determining what types of campaigns you need to run now if you
look at the ad objectives on Facebook you'll see that it's broken down into
three main categories building awareness building engagement and then getting
people to convert so those are the three main categories now what how do we use
each one well first one being awareness is all about creating exactly that
awareness around your product or service that you offer so those ad objectives
are geared towards getting more people to your business page or to a website
that you're trying to promote understand that objective understand that it's not
really meant to use are meant to be used all the time to get people to buy a
product so if you're using that objective don't necessarily expect
everybody in that audience that you're targeting to buy something second is
engagement and this can be things like web traffic video views actual
engagement on a post like a comment to like a share something like that this is
important when you're trying to get those people who have already been
introduced to your brand in the awareness campaign to start really
engaging with the product or service that you offer or maybe just some
information around the product or service that you offer this is a key
component to your ad campaign and getting someone to buy because if they
don't feel connected to the product or service they're about to buy why would
they buy it right so use this stage to understand how engaged they are and what
information they might be lacking or needing to buy the product or service
you offer and then finally we have conversion guys and conversion is all
about doing exactly that so what we're gonna do is we're gonna focus on the
audience's that we've created from our awareness and engagement campaigns and
we're gonna start sending those people through now to buy a product and the key
here is to offer them the product first if they don't buy initially one to three
days later that's when you can offer that first discount don't mess
goes straight into a discount offer just because you think they're not gonna buy
because they've already seen ads before and they haven't bought right that
actually decreases your sales or your really your return on your investment
for them from your ad campaign so make sure that you're spending enough on each
level and make sure that you don't necessarily throw an offer into the
first ad in your conversion ad sets and then you wait wait wait and then you
start to add in an offer that might be enticing after they've already viewed
the specific sales offer you have all right guys the final thing I want to
explain about Facebook marketing and why it doesn't work for a lot of businesses
is understanding the type of business that you're running right so for example
we have businesses like the Chive tribe is different in the sense that it is a
media brand they just post videos and content to people so that way they can
laugh really that's their main objective right and so the Chive has a different
style of business meaning we can reach millions and millions of people and it's
easy because we're providing content and information for people who are
entertainment for people that they want to watch versus let's say an attorney
right an attorney is not going to have that same kind of field the attorneys
are going to provide a service and that's it right so they're not really
going to provide any information that I'm going to want to read about on a
regular basis so what's the difference here the Chive has a large geographical
audience right we can reach anybody anywhere whereas the this Atlanta
attorney right here only has reach in the local Atlanta area and we're gonna
you know narrow that down even further because of the fact that this person is
only a small start-up and small business law firm they don't do criminal law they
don't do any other type of law that's it right so we have a very niche audience
that we can reach so what am I trying to get at here basically the Chive can
reach anybody we don't necessarily need to run ads because we're gonna get tons
of engagement every time we post a post a local business and I'm not just
talking about attorneys this could be real estate agents lawyers contractors
restaurants whoever all of you that are local have to understand that with a
local audience you have a much smaller reach or amount of people that you can
reach out to to try and buy your product or service not only that since you're a
product or service instead of an information type source or a media
outlet your we already understand that you're trying to sell to us and I don't
always need the product or service that you're trying to sell so understanding
how deliver that product or service or how
these different pages kind of work on Facebook is gonna make a huge difference
in the way you're going to build your campaign for the Chive
we won't need to use as much ad budget because we're gonna get tons of organic
engagement whereas this attorney right here you can see all these posts have no
engagement and I'm gonna guarantee you he's not spending on Facebook
advertising or Instagram advertising so he's not gonna get any engagement and he
shouldn't expect to get any engagement without some sort of ad spend so really
look at the business understand are you a small medium-sized local business or
do you have a regional reach a statewide reach a national or international reach
because usually when you have a larger brand with a larger reach you're able to
spend a little bit less on advertising to get more engagement so that is it for
today's video guys hope it was informational for everyone and I hope it
taught you why your Facebook advertising or Facebook marketing campaigns might
not be working as promised since you stayed till the end all you have to do
is go right below this video in the description box you will see the link to
our free digital marketing course our social media marketing agency program
that we talked about in the beginning just click that link and you can go and
get started but that's it for today's video guys I will see you on the next
one make sure to leave any comments or questions below that you might have
about your Facebook marketing campaigns and we will see you guys on the next one
so until then cereal entrepreneur app bye guys ready to start living the
six-figure work wherever be your own boss lifestyle well it's cereal
entrepreneur Academy will teach you how to use a laptop and Internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course in cereal entrepreneur
out