♪♪
-In celebration of LGBTQ History Month,
we recognize the trailblazers
who changed the future of gay rights.
-Hola. I'm Mike Pence.
-Hola to this little-known Indiana politician
who clearly embraces diversity in all its forms.
-Marriage is recognized as between a man and a woman,
and I think that's how it should remain.
-But some can't seem to stay out
of what Mike Pence and his wife do with their lives.
-The liberal news media have made an issue
of the fact that your wife is going back to work.
-♪ Let the river run ♪
-That's just like the media --
making a huge deal out of the fact
Pence's wife is a working woman.
-Mike Pence's wife, Karen,
has returned to teaching at a Christian school
where gay students and teachers are not welcome.
-An opportunity for...
-Mike Pence wanted the best for Indiana,
which for him included signing a bill
allowing businesses to turn away gay customers.
But this turned out to be a tactical error.
-Thousands rallied to express
their displeasure with the governor.
-CEOs from Apple to Yelp lashing out.
-"Canceling all programs requiring our customers
and employees to travel to Indiana."
-After repeatedly defending
the Religious Freedom Restoration Act,
Governor Mike Pence conceded the law should be changed.
-He accidentally mobilized advocates for equality,
who managed to get the law amended.
If only there was some way
Pence could have known this might happen.
♪♪
Way back when Mike Pence
was still saying "hola" in his baby voice,
Anita Bryant became the ubiquitous face
of Florida orange juice.
-♪ Come to the Florida sunshine tree ♪
♪ For fresh-tasting orange juice naturally ♪
-But orange juice wasn't the only thing
on which Anita could concentrate.
-The opposition to the gays
is being led by the singer Anita Bryant.
-There are evil forces disguised as something good.
-Oh-ho!
-Watch it! -Oh!
-♪ Yeah ♪
-Anita started dropping
hints of activism in her commercials...
-It's always 100% pure.
-...using subliminal messaging to promote heterosexuality.
-It's an abomination to practice homosexuality.
-A clear authority
on appropriate sexual relationships,
Anita was the perfect person to lead a campaign
against an ordinance that would allow gay people
equal rights in housing and hiring.
As Anita was minding her own business,
simply making orange-juice ads --
and telling gay people how to live their lives --
demonstrators began voicing objections.
-We're met with protest and all kinds of problems,
and every...
-Ohh! -Ohh!
-It suddenly became clear.
Anita's activism had an unexpected consequence.
-The nation has not heard the last of Anita Bryant,
and the national gay community seems to want it that way.
-I think that she's doing more for the gay community
than anybody else on this planet.
-Though Anita meant to advocate for heterosexuals...
-This is what heterosexuals do, fellas!
-...she inadvertently helped people to see
that LGBTQ equality was good for America.
-It's not bad.
-The stories of Anita Bryant and Mike Pence
are cautionary tales for public figures,
proving that drawing attention to a cause
may actually inspire the opposite
if people think you're on the wrong side of history.
Though Mike Pence may never support LGBTQ rights,
the more he opposes them, the more popular they get.
♪♪
As for Anita Bryant, fighting gay rights cost her her job,
and by 1980, orange-juice commercials
featured a far less controversial spokesperson.
-This is TreeSweet, the orange juice I grew up on.