(upbeat music)
- My internship came to an end
and I ended up going back home,
working with nonprofit organizations in the community.
I was sitting in a boardroom and they were going over
their numbers and they came to a certain line item
where it talked about how much money they made.
I was just like, "Wait a second,
"I helped you make that much money.
"I was just doing this for free!" (laughing).
And I said, "You know what, I'm gonna start my company".
I didn't even consider it an agency at the time,
it was just me consulting.
Dynamik Endeavors is a virtual boutique design agency.
We create visual brand and brand identity for our clients,
and then we also have what we call
our dynamik strategy division.
There's a lot of time that's invested
with each one of our client projects
before we even set pen to paper.
One of the things that we do that's very essential
to any design process is research.
We can truly dig into what they desire for their new brand.
We also go into their marketing
because when you get to the phase
and when you're starting to market
and share your message with the world,
we wanna make sure that you have the right brand elements
in place that's gonna portray your company
in the best light possible.
What really shifted Dynamik Endeavors
is when I had my first website client.
It is a two hand job,
it is nothing that you can easily multitask from,
that design has to be precise, it has to be right,
it has to be exact according
to what the client's desires are.
And what was so interesting about it
is understanding myself as a founder,
myself as a CEO and the seat
that I truly, truly hold in that.
(gentle music)
For clients who are just starting their business
or just braiding their website,
they have questions about hosting,
they have questions about security,
and one of the beautiful things about GoDaddy's products
is you have that customer service.
So it just became a natural referral
but on the GoDaddy Pro site, before we would have had
to walk our clients through the GoDaddy platform
which is a short learning curve, but even still
for some of our clients are not that tech savvy
which is why they came to us in the first place, (laughs)
we have the capability to actually manage
other client's websites now, especially being GoDaddy Pros.
It's like a one-click access into our client's world
and execute right on their behalf.
It creates a seamless experience for the clients,
and that is by far my favorite feature.
One of the recent projects that we did
it's actually working with a real estate investing company,
they are certified affordable housing providers.
Usually our clients range from speakers, trainers,
people who have multifaceted brands,
but in this particular case, we worked with this client
because they were willing
to take their brand a little step further
than a typical real estate firm and be a bit different
and so that is a perfect slate for us to create dynamic work
with our clients and that I love.
Anytime we can get to do that,
I could dig my hands in and get to work.
(upbeat music)
We're not just looking
at isolated elements of your visual brand.
We're looking at how does each element play its part
in creating that complete and total brand experience.
This is the final logo here,
(woman squeals)
This is how your logo should always be treated.
So that way it always looks great no matter
where it's being placed.
So if you wanna put it like on a big billboard
or even if you wanna put it on a business card, you know
you have products coming out soon,
you could put it on those as well,
and it will always look great
as long as you stick to your style.
I see entrepreneurs do this time and time again
they have an amazing product or an amazing service
and by the time they bring their idea to market
the brand identity does not match the absolute
value that that product or service creates
for their clients and customers.
They end up finding themselves
having to work harder to make a sale
and to convince a person
that they are worthy or their product is worthy
of being purchased or invested into.
If we can make that process
of making that sale a lot shorter
by creating an amazing visual branding identity,
that's gonna shorten that purchasing time there,
if we can do that, then we know for a fact that we're
onto something dynamic and we've done our job well
(upbeat music)