So, so today Matt and I are going to be showing you guys how to raise a million
dollars or more in 90 days or less.
We're gonna show you step by step on how you're going to be able
to do that in the near future.
So, This million that we're going to give you guys, the technology on how to do it
for may not be your first capital raiser.
It may be either way.
We're gonna give you guys the tools that you guys need.
This is out in Lancaster, Pennsylvania.
Guys, that's OSA capital seven.
We raised a million dollars for that deal.
One of those old converted factories that used to be a factory.
And then somebody came along and turned it in an apartment building.
We bought it from that developer, but it's a great asset and we bought
it for 3.2 million, raised a million to go into it in investor equity.
It took us three months.
Lot of scrap, a lot of head knocking, a lot, lot of, uh, lot
of turmoil, but we got it there.
And then most recently honed just a few highlights.
We raised 4.8 million about a year and a half ago in two weeks.
Weeks.
And then, and another deal that we did that ho and I did with
a, with a larger team as well.
Uh, we raised 21 million in two months.
We're showing you guys these things to show you what's.
This is not because of bigger pockets.
This is not because of our YouTube channel.
This is not because of anything else that we've built that's
outside of direct raising capital.
This is because of the technology we're going to teach you guys today.
A million dollars or more in 90 days or less is by showing you guys nine a 90 day
plan that is broken up into three parts.
Their first.
First day to 30 days.
30 to 60.
60 to 90.
What is the biggest mistake that investors make when raising capital?
They build their investor base first.
That is the biggest mistake folks make.
Yes, you don't wanna sell before you have a deal, but what you do wanna
do is you do need to introduce your base of people that like and trust you
and that maybe have capital to invest in your deals, that you are a viable
source of real estate investments.
You need to begin the conversation with your base before you have a deal.
The biggest mistake I see capital razors make.
Going to their Uncle Charlie, their Aunt Susie, or, you know,
posting it online or whatever.
Once they have a deal, you know, um, and, and to begin the conversation
with their investors when they have an opportunity, you need to begin the
conversation with your investor base well before you have that opportunity.
Because unfortunately, the market that we're in right now is not going
to wait for you to raise the money.
You gotta, you have to have the machine built of interested investors
that are ready for you to have a deal before you have a deal home, right?
Mm-hmm.
Yeah.
All right.
So let's go into the, 30 days, this is what you guys are gonna be doing.
You guys will have a property that you guys have submitted an LOI on, and now
it's time to actually consider, Hey, how do I actually fund this thing?
When it comes to raising money in a syndication, these are the, the numbers
and letters you guys need to know about.
When, when raising money from a syndication, that's where you're
a general partner and you're raising from limited partners.
And these limited partners are the people who are bringing the money.
But they will not have a say on how the project goes.
They're not telling you what pink color to paint the building.
They are not telling you when to buy or sell the building.
They're not telling you to do anything.
They're saying, here is money so that you can complete the business plan that
you guys have laid out in front of us.
So 5 0 6 B, 5 0 6 C, this is how you're gonna do it legally.
5 0 6 B says you can raise a certain amount of equity from your investor
base if you raise it from people that are in your immediate network.
People that you know, people you like and trust.
Your Uncle Charlie, somebody you went to bowling with.
Somebody that's your, your next door neighbor.
Somebody you went to high school.
Whether they're accredited or not.
So on this team, you guys will see and you, it's not labeled, but on
here we have people who find the properties, manage the properties,
who raise money for the properties.
Also are board of directors and advisors for the team.
They do underwriting and so on and so on and so on and so on.
Your job.
Is to figure out who you need on your team was we broke it down into
four main categories, and we call these your real estate superpowers.
There's the hunter, the brain, the money, and the hammer.
In addition to finding a team and putting that all together,
we're gonna need a business plan.
All right?
And what that plan looks like is it's going to be
structured as an OM from Theum.
This is the full like, Hey guys, this is what we're gonna be offering up to you.
This is what you can invest in.
This is a, this is the A to Z offering that you put in front of investors.
FOMO is a real.
FOMO is not.
It is not just the person that lives down the street from you.
FOMO is a real thing.
The fear of missing out and FOMO plays in marketing.
It is a real, is a real thing that you guys can use to generate interest
and investment in your deals.
We've been offering.
Here's the link to register.
Gonna tell you about it later.
And you sent an email out a couple days later, by the way, after that
offering, I've told you guys about, I've already gotten 10 phone calls about it.
That's it.
Right?
That's the only thing you say in the email, so, so that's why we call
it a teaser campaign because you're just teasing the fact 30 days is up.
This is typically, typically when due diligence period's
over, would you say, right, Matt?
This is when you're like, okay, I got all my numbers.
This is how much it's gonna cost, which tells you how
much money you need to raise.
Now it's time to actually start raising and start hosting the webinars
that we were talking about, the true process of raising the capital.
And I've built our business plan, built our offering, aand, built the
machine and gotten people excited.
Now it's time to get going.
Now after due diligence, 30 to 60 days.
Now we are gonna host a webinar.
So what do we talk about on the webinar, Matt?
These are the four questions you guys should be answering on a
regular basis when people want to consider investing with you.
Why should I invest in real estate at all?
That sounds like a pretty basic question, right?
Like why?
Why would anybody want to invest in real estate?
You guys all read million books.
You guys are all, you guys all love real estate investing.
Here's the thing, not everybody read that book.
Not everybody even knew real estate investing was a thing, and they
still believe that Wall Street is their only way to wealth.
It is our job as, as, as real estate operators to educate our cash
provider base on why real estate?
Mm-hmm.
Whatever market you guys have chosen.
Like tell your base why that town, that's why I've chosen to make my mark there.
Right?
Right.
So why the deal?
Why that apartment building?
Why that 10 unit?
Why that four unit?
Why that whatever it is, it doesn't have to be a 300 apartment building.
It could be a 10 unit apartment building, or a two-family, or two single family
homes like it was for my first deal.
And if you can't answer this one, then maybe you shouldn't
actually invest in it at all.
Right.
And you need to be prepared to address that.
Well, because my team is, has this and you know, you know,
diverse education backgrounds and different diverse skill sets.
So let's go deeper into these questions.
So let's talk about why real estate home.
Yeah.
Why real estate?
So why real estate?
Here's a big one.
Here's a big one that a lot of people don't consider that your investors, when
they give you money in a syndication, they are actually part owners of that property.
Mm-hmm.
They actually own the property, which means that they get
the tax benefits of the.
Newbies invest in real estate for the appreciation and professionals invest
in real estate for the depreciation.
And depreciation is a tax benefit.
And that's what this slide shows you guys, that there's a typical depreciation
on a building 27 and a half years.
But we can also accelerate that depreciation using something called
cost segregation, which breaks out the building into five year and 15 year
items, and that allows you to get a much larger tax write off without.
Actually having to spend money on the expense.
So in this case, in this example, we're showing how you invest a
hundred K into the investment.
And what's crazy is you're gonna show a loss of say, 35,000, 45,000,
$55,000 in the very first year.
Even if the property makes you money, you're going to show a loss.
How great is that?
Show me a Wall Street investment where you can make money in your pocket as a
passive investor and show the IRS legally.
That you lost money.
You guys need to understand this thing like the back of your hand, so you can
explain it to all of your investor base.
Eddie, if you guys are here, you guys have already drank the real estate Kool-Aid.
You get real estate, it's a great place to be.
Write it.
Write a 10 item, or even five.
You can't think of 10.
Write five reasons why real estate investing is a phenomenal
investment asset that everyone should hold in their portfolio.
Yeah, and then teach it to people that are not real estate students like you
are when you're doing this indication model and you're raising money.
I don't want, and they're limited partners, right?
And they're limited partner.
They don't actually have to do anything including deal with toilets.
So that's a beauty for them.
They get tenants, they get to invest in the real estate without
dealing with anything that people picture when they hear real estate.
So why that city?
And this is all public information.
This is data on Lexington, Kentucky.
These are some reasons why we love Lexington population.
Perce of a households are runner occupied.
You don't wanna be inve taking your investors into a city that's
primarily occupied by homeowners.
You want there to be a good rental base because these are the folks
that we're gonna be catering to.
That's our community, right?
Those are our.
Average meaning income.
The income to rent ratio is a very good spread.
That means that most people that live in Lexington compared to what the rents
are, the average rent in Lexington that we see somewhere around a thousand bucks.
So that means that most people that live in Lexington can, Lexington
can easily afford to live there.
I like that a lot.
What we do at Doso when we present, uh, things to investors.
They wanna know what's around the property.
Like they, if you're talking about why that property, I wanna
know what there is around it.
So here's a map handy.
Any map we generated just off of your good old friends at Google Maps
here, you can look down the line.
Some say, oh well, okay, Starbucks, Chipotle, chick-fil-A.
Those kinds of things are all good assets.
Walgreens are good assets to have around a property so people can know where they can
go to shop and go to get something to eat.
You know what else I see home when I see all those little green, and
when I see all those little, uh, red and uh, red and yellow dots there.
I see jobs.
We are, Dorota provides blue collar housing.
Starbucks is paying 18 to 20 bucks an hour home.
Do you know that you can afford to live in Lexington Villas right there.
Those are assets for people to use when they wanna go shopping.
That's also could be jobs.
Why the deal?
Because we love the location as I showed before, but also specifically because
we've got a great business around it.
And this is you guys letting your investors know we're going to renovate
these apartments and increase their rent.
And it's okay because these properties all around it and
we've done our market research.
That we can increase rents, you know, uh, because, because everybody around this
property is all charging, you know, a hundred bucks more or something like that.
We're gonna give the, give the tenants a bunch of amenities, a bunch
of benefits, and then we're going to charge them for those amenities
so they get a better lifestyle.
So if you guys go on different websites that allow for reviews, you can find
reviews on apartment buildings, and if you see a whole bunch of people complaining
about management, then this might be a perfect opportunity to take over this
property and put in better manage.
This is both a way to find properties, but then also a way to increase the
value of a property just by doing better property management and taking
care of the people who live there.
You got a deal now, you guys need a tool to sell to investors, right?
And it's not, you know, it's not my book.
What is the best vehicle?
Once you've got a bunch of folks lined up, how are you guys gonna sell that?
The answer here, guys, and, and we've already alluded
to this guys, is a webinar.
Um, and that's because you wanna do a webinar, you wanna, you wanna.
Do q and a and above all else Guys, you wanna be able to record that webinar
so that you can use that webinar data.
You can have one-on-one conversations with 30 investors, or you can do
one webinar in front of 30 investors and then record that webinar and
show it to another 30 investors.
Have a webinar, do the tease campaign to get people to your webinar.
You shov have the offering memorandum ready.
Maybe like two to three people presenting a webinar for an offering
that you have just to show you've got some depth on your bench.
Present the full offering, talk everybody through it.
Try and keep it brief enough.
I've seen people do a two hour investment webinar.
That's a snooze fest, right?
Use your megaphone appropriately.
This megaphone that we have, that you guys have built for us,
it's our social media, our, our newsletters, and that kind of thing.
So use those things appropriately to bring people to that webinar so that
people can register for it, sign up for it, hear about it, grab the recording
if they missed it, that kind of thing.
Have some credibility.
That means that, that, that means it's important to state that you
know what you're talking about.
Make sure that you're very clear that the business plan's going to going to
happen, and that you, it's going to.
And have a call to action.
You can't just have a webinar and say, Hey, give us a call.
If you wanna invest, nice to meet, you've done the teaser campaign and
gotten lots of folks out to join your webinar to hear about your deal or
whatever it is, you're going to have strong interest in your offering.
This deal's not going to go, is not going to be around forever.
You need to take action sooner than later, and this is what you do.
Like you go and make a soft commit.
Hone.
A soft commit is just saying.
I'm, and I'd like to invest in that deal.
I think maybe my checkbook is not in my hand, but I know where that
checkbook is, and if I get my questions answered, I will invest in that deal.
The reason why you guys wanna take soft commits is because asking folks
to commit like 50 k, a hundred k to year deal, whatever it could be,
um, is a major commitment to them.
And we don't take that lightly and, and nor and nor should you.
And so you should allow people to have a one-on-one conversation with you,
but you need to separate those that are truly interested in your deal, that
would like to invest from those that are gonna pass for one reason or another.
You got those soft commits and you can schedule phone calls, you
know, get 'em to a yes or a no.
Either way is fine.
Uh, I, I love, yes, I love no maybe is the one that really bothers me, right?
Um, record the webinar as I said, but schedule three webinars.
A little tip on scheduling webinars for the future guys.
Have the three webinars that you're going to have on your deal.
Catered towards different investing, uh, desires.
People may have maybe have one strictly about tax benefits.
Have one strictly about why the market you're investing
in is amazing and have one.
Just talk about the basics of real estate investing and how that deal
can help people that really wanna manifest the joys of real estate
investing that they can get as a passive investor out from that specific deal.
These are all the attendees for your webinar.
Use technology like that.
Use Gary Vaynerchuk technology.
Use any kind of marketing funnel you wanna design to have people to.
Not to sell people anything, but to help you figure out
who's interested and who's not.
Whatever sales funnel tactic you want to.
That's how you wanna do it, to manifest the dollars from your deal.
We use Invest Next.
Right?
And Invest Next is able to help people do soft commits, sign their documents.
We do regular investor maintenance through it.
Here's a way to do it for Bri.
You can raise money for free.
Um, pretty much.
So what's that?
That's like a Google form and you send that out to them,
see if they're interested.
Then you get on the phone with them and then, uh, yeah,
send, they say, yeah, I'm in.
You send 'em a DocuSign.
You email them that DocuSign and then you get the money.
You can make Google Docs talk to, uh, Google.
You can leverage a lot of these things to make them talk to each
other and everything like that.
So the home, we've done the webinar.
Uh oh.
Houston, we have a problem.
Yeah.
We don't have enough money.
We gotta, we still, but we still gotta close though.
Option number one is to break out the handy Danny Megaphone that I've already
taught you how to build, get more, uh, get more people and do another webinar.
I cannot tell you how many times this has happened for osa.
That happens, right?
And that's okay.
Or make some calls, call people that said yes and say, hey.
Why'd you say yes to the deal?
Like, oh, I love the tax advantages.
I love that your, your cash flowing day one, whatever.
It's, oh, you know, I really didn't mention that to my investor base.
Let me do another webinar that highlights those things that you like.
Now here's the really courageous call you gotta make home.
Call somebody that said, no, well, I didn't like that town.
I didn't like that offering.
Or, I'm a little late right now.
Whatever.
Those are all fine.
Um, there may be a misunderstanding, but you're not calling them
to try and convert them.
You're calling them to, to either dissolve a boundary to understand what it is.
It made them say no.
And maybe, maybe you convert, but more likely they give you feedback.
Take that feedback from the people that said no.
People that say no to you can be the absolute greatest teachers in the.
Day 60.
So this is the final stretch.
Let's talk about what, what happens here.
Once you're in the conversation, stay in the conversation.
Find excuses to send emails out.
You know, hey, we did our physical inspection and only found two
leaking faucets out of 30.
Great.
That'll be an easy fix.
Yay.
You know, whatever.
Find a, find a reason to constantly email those that have said yes and
those that haven't committed yet, right?
Do not stop communicating with your investors, right?
Keep the emails going.
Make people know that hey, almost there.
Almost there.
Almost.
What if you're still sure?
What if you look like that guy?
What if you don't have enough money?
What's do?
Well, I think we have a couple of solutions, Matt.
So what are these solutions?
And it's, it's only cuz I've been there, right?
We ain't perfect either.
Uh, typically this is at home.
This is actually not a hobby by multi-family apartment building.
This is actually something we get paid to do.
Um, and uh, they, the fee is typically something that a, that a syndicator
takes when the property closes.
That fee can get either deferred, meaning like we're gonna hold
it till the end of the deal.
Um, or hold it till later, or we're not gonna take it right at closing.
So you can reduce the amount of money that you need to close so that fee can
get pushed off, which we've had to do.
We've had to defer fees until the end, until later.
Or hone you gotta to bite the bullet and take out a short term loan
with yourself as the guarantor.
We've had to do that too.
If you need X amount of dollars to close the deal, you can.
You don't have to stop your capital raise once you close.
That is a common misconception.
You can own the real estate and still raise for it after you own it.
We've done that many times, um, in that.
So you could go and produce a short term loan for a little bit of money
just to get you across the closing line, and then you raise the, you raise the
rounding error residual afterwards.
What's more important?
You make an absolute, makes money for yourself, making it rain, getting
your big fee, making this happen or.
Getting the deal closed and moving forward, right?
Which one is it?
Right?
Uh, we tend to play the long game here at the, so I believe the long game is more,
is way more important than your closing.
Uh, the closing's important, you wanna take care of your investors and
everything like that, but I would, I have definitely put my investors
and the, and the long-term business plan well ahead of what my needs
are, and that does pay off long-term.
So if you like this video, here's a few more you might like too.
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