Hi this Tutor Nick P and this is Noun Phrase 91. The noun phrase today is damage
control. Okay. Let's take a look at the note here. If a company or organization
does damage control, they try to take steps to limit or minimize you know, make
it as small as possible. To minimize, the amount of damage caused by some event or
scandal , especially a scandal. This usually suggests it is already
impossible to avoid the damage completely. So if you're doing damage
control the damage, at least probably a certain percentage of damage has already
been done. And you try to limit it so that you know it doesn't go way too
far. Okay let's continue. The British sometimes use the term damage limitation.
So you might hear British use damage limitation instead of damage control.
Americans use damage control. Okay, and here's a couple of examples here. Example
number one. After that scandal broke the company quickly had taken measures or
taken steps to do damage control. Okay. That's a typical example or number two.
You know, as a real-life example here. After Tiger Woods had a huge sex scandal,
several years ago. Yeah. It is a little while ago now. He gave a formal apology in front of
the media to do damage control. Yeah. Probably his press agents, probably made
him do this. You know, to try to save his career or so that his image did not get
you know, too seriously hurt. That you know, he
doesn't lose some major sponsors. Okay. So anyway, that is he tried to do as much
damage control as he could at that time. All right. Anyway, I hope you got it. I hope it
was clear. Thank you for your time. Bye- bye,