Facebook revealed its new process
for getting fake news taken out of your feed.
There have been
some new initiatives that they've launched
and here they are.
First they want to make it easier to report
fake news by the users.
So one thing you can do is you flag it and you
give them a reason,
like these reasons which you're seeing now
which say, "this is annoying"
or, "not interesting"
or "it shouldn't be on FaceBook" or "it's spam"
or, "it's fake"
and then it gives you an option of
what actions you would like to take in
order to get this news taken down either
in your feed you could say
let's mark it as fake, I want to message
the person who posted it or I want to
block the person who posted it
John: don't message the person just
block them. Brett: you don't like that?
John: No I just don't want to message people who post
fake news.
Brett: no that's good don't feed into it
just you know flag 'em or block it period.
So the thing about this that
I do think is good but I know you've had
interactions with people who feel like
this is just set up for censorship
Brett: yeah. John: but simply because somebody
reports it for any one of these reasons
doesn't mean that it's gone it's not
like if like Sally the snow flake is
sad about it I'm pretending to be a
white supremacist from alt-right
that that means it's gone it's just that if
tons of people acknowledge that it's
fake as you're gonna go into there are other steps
but that's an important first step. Brett: right
if enough people flag is fake and I
assume in a way that Facebook deems is
valid
just they have given you these
vague options of how you can flag it but
I'm sure it will look at some of these even
now and say like if you just don't think
it should be on facebook that might not
get attributed like a value of
importance as high as no this is a
fake news story yeah that first one that
you said might more influence what you
maybe will see in the future
yeah and they're gonna you know change
how high things are listed on
your feed accordingly and then they're
going to send it off to third-party
fact-checkers which are from pointers
IFCN the International fact-checking
something and then if
and if they determine that it is
disputed and it is fake news then you'll
possibly see a flag and they show on the
press release from facebook there is a
triangle with an exclamation point in it
and it's read it says disputed by
third-party fact checkers and then
before you share it
you'll get a graphic pop-up that says
disputed by third parties before you
share this story you might want to know
that independent fact-checkers disputed
its accuracy so a couple things
immediately but from that one is that
a lot of people probably rightly feared ok
so this is a is going to help us weed
out some of the fake news but then like
people might try to like get rid of real
news because I don't like you so you're
fake news which is literally going to be
20,000 comments on this video I don't
like you so it's fake new but when it goes
to third party fact-checkers if it is
actually news then it's not going to be
disputed
yeah but the problem is and maybe this
is me not having a good enough
vocabulary but when I hear disputed by
third-party sources that to me is not
the same as this is false right this is
false or this is intentionally false
which many of the sites are set up for
that's disputed is like your opinion man
yeah that's not this is fake you can't
trust this right so you're saying that
it's not strong enough i would say yet
not strong enough or maybe actually be
strong maybe have pants on [fire from politifact]
like you could have 2
levels its disputed a little bit true
little bit not or this is fucking fake
this isn't real. Right but so what
Chris Cox who is a friend of mine but
also the chief product officer facebook
put in his post when he told everybody
about this he said we chose this
approach because it doesn't set us up as
an arbiter of truth but instead adheres
to the principle of surfacing more
information from third parties and the
broader community to provide more
context to readers of facebook and
another that really well another thing
that they put forward is that is that
these are experiments
ok that's fine. And they're like listen
fine we want to move fast and
chris says that they'll be over-
communicating what they're up to
ok in an attempt to and I do believe
that they genuinely want to eliminate
this thing I mean yes Zuckerberg
said that it's kind of a ridiculous
thing to say the fake news swung the
election one way or another. it would be
possible to say. but i think this is one
of the things that people take into
account when they're formulating their
opinion on something
yes they heard it from this person and
that person and a news organization
deemed to be respectable or not and then
they saw it on facebook like I've seen
interviews on you know they do
whatever those are little panels of
general public and they asked like seven
people at random and one of them says
but i thought i read it on facebook
they always say that and and I think
that's people who like you and I know
when we see something on facebook
just because it was on the internet it's
not absolutely true or it's kind of fake
its truthy but there's a generation i
think it is generational if there's a
generation of people who are late to the
game
they're a little older they don't have
that same instinct that I have and this
might be completely insensitive and
wrong but I my instinct tells me that
there's a group of people out there who
see something on facebook and don't have
the same skepticism toward it that
you and I would have well and also like
you pointed out the the slightly older
people are probably less likely to be
able to notice a couple of the red flags
like there are sites that are
specifically they're gonna address this
their sites that are specifically set up
to pretend to be other site right so
it's like nbc.com.net right so an
older person sees that and thinks this
is MSNBC or whatever site you want
yeah and it's not like you need to be
able to see those kinds of tricks too
they're also going to rank lower things
that you've clicked on and read but not
necessarily shared they think that it
used to be that you click on something
and read it
ok it seems like you're interested then
but it might be you know misleading and
it might be spam click away really fast
yeah and so now they're gonna take that
into consideration and I think this is
what's cool about having engineer minded
people who deal with problems like this
because they're their mobile they're
able to try new things are really trying
to literally quantify the problem and
make it as systemic as possible and
that here they take it in dec take into
consideration there are people out there
who are you know
fact checkers and sanctioned and they're
going to those people when the algorithm
doesn't necessarily fix the problem yeah
the the problem with that is that the
this group which has been setup they do
fact-checking it seems totally legit
conservatives are gonna be pissed off
about it then I can trust in there to
think that it's fine liberals are going
to be honest off about it too
I think that everyone today I think a
lot of people just see stuff on Facebook
and if it doesn't agree with them they
think it's BS you know you like it isn't
what i mean though is that I think that
a lot of it seems like it seems like
fake news was being targeted to
conservative oriented people a little
bit more from what i see anyway and so
they're more likely to be flagged and I
think a lot of conservative be pissed
off about that because they like to go
to pretend that everything is true but
also one of the ways that they're
targeting is trying to take away their
ability to monetize with ads right
that's a great way to do it if there's
no monetary incentive there will be
fewer people who have this as a
full-time job and it's cool facebook to
be doing this I'd still be skeptical
because every you know paid
advertisement they don't let happen
takes a dollar out of their own pockets
so those incentives aren't lineup but
like I do i met a lot of these people
and I don't they're not driven by that
stuff like the engineer people are
engineers may just want to fix it make
it cool and Facebook does not want to be
a place that gets thought of as a
conspiracy theory hang out or whatever
what their copping to is there's a
million-in-one different places people
get news and those are two separate
numbers there's a million places that
news comes from out all over the place
your raw story your daily basis for
Politico your everything but there's
really one place you get news from and
that's your social media feed and
they're realizing with the higher their
profile gets that they really do need to
say even though the law generally allows
people who post who are facilitating
third-party postings to say listen if
you're mad at it just get mad at the
person who posted it and whatever it
came from not us
they're admitting listen this is a very
real place that people get news and
we're going to take responsibility for that
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