What's up you guys Jason Wardrop here in this video
I want to break down
Five of the biggest mistakes that I see newbies make when it comes to Facebook
Advertising now you guys been following my channel here for a while
You know, I have a lot of videos on Facebook ads Facebook Ads manager pixel tracking all that good stuff
And so I get a lot of comments
right and I
Hear what people are focusing on I see what people are really wanting to go through and accomplish with their business
And so I went through and I made a list of five different things that I've seen that people make comments on
Where they're kind of got things a little bit backwards when it comes to Facebook advertising
So in order to help you with your business in 2019 moving forward
I want to share these five big mistakes with you so you can hopefully avoid them and
Get on the right track with your paid advertising because guys let's face it when you're putting money into your business
You're investing money into ads and a marketing that those are very valuable dollars. We can't waste this money
So if we have the wrong of wrong objective, then you're just you're gonna fail from the start, right?
I say it's a number of times in my channel
But stephen r.covey says begin with the end in mind and we could have all the best intentions
But if we are making these small mistakes, then we're really not never gonna get to our goal
So let's dive in I'm gonna cover the five biggest mistakes. I see newbies make when it comes to Facebook advertising
All right
so the first biggest mistake and I actually saw a comment on this just a couple of days ago and
Someone comment on one of my videos saying hey Jason
what is the best marketing objective when setting up a Facebook ad campaign to get more likes and
Followers on my Instagram account I believe is on the Instagram account might have been Facebook page, but guys, honestly
it really applies to any social media network, or if you're trying to get more YouTube subscribers more Instagram followers more any of this and
The truth is guys
The money is not in the number of followers that you have then the money is not in the number of subscribers
Okay. I know it was several people with well over a hundred thousand well over 500 thousand subscribers
that make pennies the dollar compared to some people with much smaller channels and the same thing goes for
Instagram if you just have a lot of followers
But you don't have the business sense the business savvy on the backend and know how to actually turn those followers into money
Then it really doesn't matter. If you have five hundred thousand followers or a million followers on Instagram. You still have no business
So the key is I would really understand of how to go through and start generating
Sales from a small following as opposed to going through and saying well
I'm gonna first focus on getting this massive following and then I'm gonna go and make money
There's not a quicker way that you're gonna go broke then focusing on just likes or followers on whatever social network
You're trying to build believe me guys. I talk with a lot of Instagram influencers and
It's crazy how they have they've grown these big followings, but they're still broke because they don't know how to monetize it
They don't know how to sell anything to those people. And so this big old following it just it really doesn't benefit them whatsoever
So the first biggest mistake guys is going for likes or followers and having that be your sole focus
What I would go for instead is to go and build an email list
Because if you're building an email list
Then you're able to have that way of communication with those people
being able to go through an easier sell things to those people and you
Can leverage that email list to build your following on YouTube on Instagram on Facebook?
Whatever platform you want to go through and grow and that's exactly what I did guys where I went through and I was only focused
On building my email list and then on the back end after somebody already opted into my email list, I would recommend
Hey join, my facebook group, which I was able to grow to over 7,000 real estate agents in just a few months
And then now more recently I've been focused on hey, go subscribe to my youtube channel
We've got tons of free content over there and I've been able to grow that to over 20,000 subscribers in the last 12 months
Which obviously I get it. There's a lot of chance to grew a whole lot faster than I did
But you know
It's a good start and honestly if you look at it
I'm able to go through and
Using the strategy make a lot more money than some of the channels that might be ten times the size of my channel
Okay, so enough of that but the second biggest mistake
I see newbies with Facebook. Advertising is not focusing on the right
Audiences right now Facebook they want to help you out
They want to give you all this material to go through and be successful
But by giving you all this information all of these different audiences you can go through and target a lot of times
That's what keeps you from actually being successful
Now about a year ago Facebook took away the demographic targeting and everyone freaked out and everyone's like oh man
like
Facebook ads are done they're dead and honestly like for me and a lot of my friends that like
Spend a lot of money on advertising
It really did it faces faze us at all because we're not going through and targeting any of those demographics
and so if you were then
you know that like that was like not a good strategy with your business because now you can't do those targeting and then even with
The interests of people interested in basketball or people interested in football or whatever the topic might be
Everyone else is going through and clicking those same things of saying hey
I want to target people that are interested in real estate or people interested in making money online or whatever it is
You're fighting with so many other Facebook
Advertisers and it's this massive red ocean where you want to create your own blue ocean
So what you want to do when it comes to targeting?
Specific audiences with your Facebook advertising you want to focus on building your own custom audiences
Now what is a custom audience this is anyone that has been a previous client
Okay, maybe they bought some product for you or they have used your service or whatever. It might be
Anyone that has been a lead
So you've got maybe their their phone or email address and you're able to go through and give that to Facebook and say hey
Here's here's like a list of people that are my potential clients that I want to go through a market - it could be anyone
That visits your website anybody has interacted with your Facebook page
These are all custom audiences because they've already had interaction with your business
And so it's kind of like more of that
Retargeting play which is basically advertising like Amazon where you go and check out a product
Now all of a sudden you're seeing this product all over the place, right?
So you're able to do that with your marketing you're having these custom audiences that you're showing it to this very targeted
Group as opposed to hey, I want to just target everyone that is real estate agent, right?
It's just so broad and you're really not gonna see that creative results
And then what you do is you take this custom audience and then you start and you focus on a 1% look like audience
So what the way that works is you go through and say hey Facebook here is the custom audience
Here's like all my leads and I want you to find other people that look
just like these leads so they have the same interest maybe the same demographics and even though you can't target by like
Financials and if they're a homeowner or anything like that
Facebook still knows that data. They still have all this data on everyone
And so they use this data to go help you create these look like audiences
So this is the big key when it comes to targeting is
Focusing on your custom audiences and then when it comes time to scale focus on those
Look-alike audience because that 1% look like audience that is 2 million people inside that audience which were most business owners
That's we mourned enough people to go through and advertise to and you really don't need a scale beyond the 1% look like audience
until you're spending more than
$2,000 per day on your advertising and so guys a lot of people don't really ever get to
$2,000 per day on your advertisement. Ok, so number 3 guys and I would even say this is not just for newbies
This is pretty much intermediate and even some advanced people and this is something that I struggled with for a long time
and this is not
Having tracking set up. Okay. This is not knowing your numbers
So pretty much my whole strategy for the last like two three years was going through and saying, okay
I'm gonna put X amount into Facebook ads and as long as I'm making money back out, then I'm good, right?
So let's say I put a thousand bucks into you advertising for the week or whatever
it was back in the day and then if I made two thousand or three thousand dollars back out and like
Perfect. I made money
I'm good
And I'm just gonna pocket it and I wasn't really keeping track of anything the thing about this is it adds a lot of stress
Unneeded stress to your life
Because you just have no idea where you're at with your business the same thing goes if you're like trying to lose weight
But you've never weighed yourself so you don't know if like you're actually losing weight or not. You're not tracking your calories
You're not like actually taking measurements. You're not doing any of that stuff. Then you could go three months
You could've lost ten pounds, but by just looking at yourself in the mirror, you can't really tell that you lost weight
So you got to go through you got a measure
You got a track you got to go through on a daily basis track. How much money did you spend?
How much money did you make how many leaves did you generate?
What's the lifetime value of those leads and you've got to have all this tracking in place?
And do it on a day to day basis and guys
I started tracking in detail a few months ago and man. It has been like the biggest
Revelation of me it's been so much easier on just my mental state
and I've been able to be a lot more confident in scaling my ad so scaling my business has been a lot better and
it's just brought me a lot more peace of mind of thinking like oh if I had like maybe a bad webinar one week or
Something like that. Hey, don't worry. It's all fine. Just look at the numbers. You still made money, right?
so that's a big thing is number three is
Tracking go through make sure you're tracking and don't just rely on the numbers inside the Facebook as manager
But actually make like a Google sheets that you're tracking. Hey, how many leads were added to my email list?
Every single day or every single week depend on how much money you're spending
If you're not spending a ton of money, you don't have to do it every single day
Just track for the whole week maybe track on Fridays for the previous Friday to that Thursday and what you want to do
So you're not going through and checking your numbers non-stop throughout the day. It's just wait till that next morning
Like let's say 9:00 a.m. And then go check out
Okay
How many sales came in through stripe or PayPal or whatever business you're in or how many leads were added to my business how much?
Money was spent on Facebook
how much was spent on Google and
You're just going through and tracking all those numbers and so you can have a really good pulse on your business
Where at if you can scale when you can scale how much you can scale and all of that
alright, so the number four biggest mistake most newbies make when it comes to Facebook advertising is
Once a kid, I'm going to quote stephen r.covey and they don't begin with the end in mind
So they go through and they're like, oh man, I'm gonna get you know likes or leads or whatever it might be
But after they generate the lead they have no idea what they're gonna do with this lead
Okay
and
this is something that I
Messed up with about three years ago when I was kind of really diving into all this stuff
is I would go through and I'd run ads and
then I had some like low ticket offer of like fifty bucks and I didn't have like that full funnel concept set up and so
Like I had that one fifty dollar item and honestly guys if you're selling just like one fifty dollar item
You're gonna lose money every single time
So you need to have that whole funnel laid out of what that looks like, okay
Are you gonna be selling them a high ticket item?
Are you gonna be staking them through a lot of lower ticket items are you a real estate?
Agent and you're gonna go through and try to book appointments
From those leads and then sell them obviously a home which is gonna be somewhat of a high ticket item, right?
And make all that money back. So
That's another big mistake
I see a lot of Facebook advertising newbies make is they go through and they just throw money at Facebook Ads thinking that they're gonna
Magically make money because all these guys on YouTube are making money with Facebook Ads
But if you don't begin with the end in mind if you don't understand the funnel if you don't understand where you're taking these people
And you don't have that all mapped out
You're once again, you're gonna lose money every single time with this, right?
So the fifth and final principle of what you need to go through and make sure you're avoiding when it comes to Facebook
advertising if you're a complete newbie or even if you're kind of like in that intermediate space is
Don't have your Facebook advertising budget, too
scattered and
What I mean by that is let's say you're going through and you're trying to be the next russell brunson
And you've got your webinar funneling. You got a book funnel. You got a challenge funnel
You've got all these different funnels because russell says funnels are great. Which funnels are great
I'm not trying to bash Russell or anything like that because he's a great guy. There's a lot of great concepts there
But as you're starting out and you don't have this massive advertising budget
You need to focus ninety to ninety five percent of your marketing budget on
One single funnel nothing else, okay
the only reason why
Russell can do that is because he has people full-time to go through and run his Facebook Ads
They can focus on all that stuff. They have his massive budget
they have this whole team that can go through and create all these different funnels test out different offers and
Like it's just way more than you or me could probably go through and handle right now
So if you only have let's say a hundred dollars a day or a thousand dollars a day or even five thousand dollars a day
Focus on one funnel, okay
And and most that money can go through cold audiences and then have a little bit of that that budget going towards
Retargeting the people that you've already interacted with you if you take a look at guys like Sam ovens, for example
Sam ovens has been able to grow extremely fast and he has one funnel just one funnel and all of his ads go into this
One webinar funnel and he has nothing else
k
He has one webinar funnel that sells a two thousand dollar ticket item
Then he has an upsell to a six thousand dollar ticket item and then he's got an upsell to his mastermind program. That's it
That's as simple as his business. He doesn't have a book funnel
He's that I'm a challenge funnel doesn't have any of these other funnels
It's literally the one webinar funnel and then once people get through there
He has the upsell to the six thousand dollars and then to his
$25,000 mastermind or whatever it is. And so that's it and guys he spends a lot of money every single day
I was with him this past summer in New York
And he was spending like almost a hundred thousand dollars per day on advertising now. That was Facebook Instagram and
Google and all this stuff but guys that much money on just one funnel
Okay, so when you're going through and trying to start all these different funnels and trying to scatter your your focus and all that stuff
You're gonna just fail so quickly
So focus on one funnel don't scatter your advertising budget because you've got $20 going here torn Ellen's going here
$20 are gonna hear you're not gonna get enough information and enough data to know which funnel is actually working
Why it's working why it's not working and how to actually go through in fixes
So pick one funnel, which I'd recommend a webinar funnel
But that's up to you and then go and put a majority of your advertising budget behind that one funnel. Right guys
so those are the five key principles of what to avoid when you're going through and getting start with Facebook Ads and if you guys
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