for the first time in a very long time I have 2020 vision and not just because
I'm wearing contacts and not blinking a thousand times in front of the camera
anymore but because it feels like the vision for 2020 is so strong that it's
already happened you guys see last week I was actually in downtown and I was
essentially surrounded by creatives entrepreneurs of all walks of life and
for the very first time it felt like I was there to build on something and not
just there to try to get something off the ground so as we approach a hundred
thousand subscribers on the channel I want to go ahead and welcome all of
those new viewers perhaps the og people have been watching for a very long time
and I just want to say thank you guys I want to share some amazing tips and
strategies that I wish I would have known earlier and then I want to share
the vision that I have for 2020 in ways that you can be involved or you can
partake in what's to come so let's get this video started now perhaps something
that I wish I would have really honed in on a lot earlier was this first point I
want to share with you guys analyzing your strengths and your
income-producing activities now this essentially means do not get yourself
involved in things that are not your forte alright so for the longest time I
was always running around trying to design things trying to be a production
manager trying to be the ecom guy the social media I was literally doing every
aspect of the business because it's all important of course but I wasn't doing I
wasn't playing my part on my strengths all right and what that meant was
essentially I had a hundred job titles but none of them were producing the
results that we badly needed in in the business so as soon as I analyzed what
strengths we actually had and we were able to give them to the people that
that that could really roll with them we were able to define some clear roles and
I feel that a lot of people start off and they put themselves into the
situation where they have to everything and if you're just a
one-person team then you're gonna have to do a little bit of everything but try
your best to really focus your time on the things that you're really good at
and more importantly produce the income that you need for your business all
right so a lot of times I mean sales and marketing it means the creative two
things it means spending time on Facebook ads or Instagram ads or
retargeting or influencer campaigns it means building relationships
it doesn't mean you having to put up you know change the little image on the
banner so it looks a little bit better or it doesn't mean like tweaking a
little design so the product looks a hundred percent there even though it's
never a hundred percent there I hope you guys are following me here what this
means is you want to analyze what you're good at and then hire or work with
people on the things that you are not more importantly it means figure out the
things that are producing income okay so if something if you're spending a lot of
time just because you're good on it but it's not producing the the actual sales
or it's not producing money for your bottom line so you can live and you can
grow then you should probably not be doing it and the best way to find that
out is to is literally just write down every single thing you do throughout the
day and then start to figure out what things are actually producing the
results you are getting so if you're watching this and you've been feeling
stuck because you have not been making progress it's probably because you have
not been focusing on what you're good at and where the money it's coming from
alright so narrow in on that guys I promise you it's gonna change your life
now the second thing I want to talk to you guys about in securing the bag for
2020 is something I like to call the one to content punch all right you guys what
this one to content punch means you don't have unlimited time throughout any
given day or any given week so the one to content punch essentially allows you
to focus on one piece of content every single week don't get don't get
overwhelmed with what you gotta do focus on one good piece of content once a week
and then use that good piece of content to distribute across to other major
platforms alright so if your major platform like for me for
since is YouTube I go ahead and actually create a blog post and an Instagram post
and from there you're able to take that video piece of content that you have
you're able to create a blog post which a lot of the times I actually create
talking points for my videos so for this one I have some talking points so I'm
able to take the copy that I created for the video and then I'm able to make a
blog post out of it right so that's one piece of content from this video that
we're shooting and you're watching right now now the second thing I'll do is I'll
take this video and I'll chop it up and create an Instagram IG TV either one
minute or if I decide to do something like the full video on Instagram I'll
put it up on Instagram too because a lot of the times the viewers and the people
that you have following on multiple channels are not following you on every
single platform and even if they are they're not seeing everything you're
posting so by you creating one piece of content every single week and chopping
it up and distributing it into at least two other platforms you're now
increasing the chances that people are actually going to watch or listen to
what you have to say or buy the product that you're selling now once you have
the two other channels consistently week after week add another two to it and
another two before you know it you have like 10 or 12 to 15 to 17 content pieces
that you're producing every single week with one video or one photo shoot and if
you schedule a photo shoot with the photographer that's actually going to
get models involved with it well now you want to make sure that
you're also using those pieces that you're paying for you're spending a lot
of time organizing and you want to make sure that they're being seen across
multiple timelines Pinterest Tumblr Twitter Instagram YouTube wherever it
may be put out as many pieces of content as you can from that one piece that you
organize every week don't overwhelm yourself by trying to do something
creative on each platform guys that's the easiest way to burn out go ahead
focus on one piece of content every single week hit that one to content
punch and before you know it you have a lot of different combinations in there
and you'll be able to really spread your brand's message or your service or what
it is that you're doing the entire world and now the third piece
of advice that I have for you guys in order to secure the bag in 2020 and have
that 2020 vision is to plan they say that if you fail to plan you're planning
to fail and that's the reality of things guys so if you're not writing down your
goals and your objectives and if you're not looking at yourself to see what
progress you've made on any given week you're essentially just living a dream
and hoping that it works out and that's the quickest way to get depressed and go
down the wrong path instead of just staying focused and realizing that you
have your own plan and everybody's got their own journey alright so what I
highly recommend you do is go get a planner now I have a planner that's
available for free if you join an email list or if you just click the link down
below I'll link it in the description of this or you can also buy a printed
version that comes like this and inside of it you'll have everything you need to
actually plan your entire month and year now it doesn't matter what planner you
use as long as you're using one so before we wrap up this video I wanted to
share some of the personal things that have been going on in my life to let you
guys be aware of what's going down in 2020 as well as things to look out for a
major thing I don't know if you guys have heard so actually know what let me
take this off the camera and a major thing that has been going on in my life
recently is I'm having a baby and right here is actually her crib I put together
and this is her crib and then this is her little changing station we're still
organizing the room and then yeah this is her little crib well she'll be
sleeping like right in here and I'll be seeing her every day and here's a little
bit of dolls that my my family in Mexico got her because you know my family and
my parents are immigrants of Mexico and and just having us here giving us the
opportunity to live in America has been a blessing to our entire lives and it's
something that I'd never take for granted and at the same time it's always
good for her to know where she came from but she's coming in a few weeks and it's
so real to to actually see that it's surreal to see my wife getting bigger
and the baby getting stronger I'm telling you guys this as I'm also
applying it to my own life because I've seen how it does produce results and
I've seen how just holding yourself accountable and how you should be
focusing on the things that we just discussed today truly makes a difference
in your life because even a few years ago we weren't in this place we're now
reaching a hundred thousand subscribers and opportunities and doors open up one
of those I want to share with you guys and I want to take you guys over there
before I end this video and share a major goal that's happening at the
beginning of 2020 so let's go which this video leads me into announcing a huge
vision and the mission that we've had for a few years now and that is an
opening a creative space right here out of our hometown in Las Vegas now in this
creative space people like you watching will be able to actually come in and
build real products brands and businesses and will have all the tools
and resources that you'll need in a physical location which to me has been
an amazing thing to finally start to see come to life because I hadn't realized
how difficult it is to get your hands on tools and equipment that can cost
hundreds of thousands of dollars when you add it all up and another mission
and a vision that I have for this channel is to reach 1 million
subscribers so as you know we just hit a hundred thousand which was amazing and I
know that we can do more so if you enjoy these types of videos or if you enjoy
the type of information and content I share on the channel I highly encourage
that you guys share this channel with a friend share it with somebody that's a
blogger share with somebody that might be in PR however we can get some
publicity so we can get some eyeballs on it I'd greatly appreciate that I'm so
excited for what 2020 has in store and I hope that you guys all had an amazing
new year and you're off to a great start keep the things that we set in mind and
I know you guys will be successful with it so we'll talk again soon bye