- [Neil] Google, on average,
makes over eight algorithm changes per day.
That's a lot of algorithm changes.
So, how do you ensure
that you're doing all the right things
to continually stay at the top of Google?
Hey, everyone. I'm Neil Patel.
And today I want to break down four daily SEO tasks
that you ought to do.
(upbeat music)
Before we get started,
make sure you subscribe to this channel,
and if you're on YouTube, click the alert notification.
As you can see on my screen,
I'm at neilpatel.com/ubersuggest.
Now some of the daily tasks that I do use Ubersuggest,
and some of them don't,
and I'm going to break them all down for you.
So the first daily task that I like doing
is checking my rankings.
So if you're on Ubersuggest, if you haven't,
you can type in your domain or a keyword, hit enter,
and then I want you to go and click on the dashboard button.
This is going to be where you add projects.
So, if you don't have a project, you know,
I already have some here, you'd click new project
and you would add in your URL.
So I'm going to add in one of my company URLs,
NP Digital, put in the name, pick my location.
Let's say I want to track my rankings in the United States.
I can also track city locations
or multiple countries at the same time,
but for now, just let's use United States.
And for keywords, I'm going to put my name.
I'm going to put my company name.
I'm going to also put SEO company.
Maybe that's a term that we want to track.
Paid media agency is a good one.
Let's see what else.
Advertising agency, advertising agency SEO.
So I got some keywords, and I can mainly add more,
about six keywords here.
You get the point.
And then I can also add in my competitors' domains
and then compare my traffic with them.
So let's say QuickSprout is one of my competitors.
Let's do that even though it's not really a competitor.
Rank tracking daily, mobile rank tracking on.
That way, I can see my rank trackings on a daily basis,
and click next.
And do you want my team to grow traffic?
Let's click no.
All right. You're done.
Project gets added and then your rankings will load.
Sometimes it takes 10, 20 minutes
for the first set of rankings
when you just added your project.
But let's go to the rank tracking report
and let's look at, you know, as you can see here,
I already picked up a few keywords.
Within the next five, 10 minutes, more will be picked up.
Let's look at one of my older profiles, Neil Patel,
and I can pick custom time ranges, like last 30 days.
And then you can see how your rankings
are fluctuating over time.
If you do weekly rank check,
then you'll see dots for weekly.
If you do daily, you'll see dots for daily.
And this is really simple because
then you can see, all right, are my rankings going up?
Cool.
The ones that are going down,
I will look at those pages
and see what I need to do to improve them
so I can get my rankings to go up back over time.
And what you want to do is,
let's say I'm ranking number eight for an SEO company.
What I would do is just Google SEO company.
And I would look at, all right, who's,
and some of these results are localized.
And I would just look and be like, all right,
who's above me?
What are they doing?
And what do I need to be doing to rank higher?
So then I would just look at their pages
and compare them to my pages.
So, here's seo.com.
I would just go through them, look at their page,
go really in depth, like, you know, this exact match domain.
So I may skip that one.
Here is Ignite Visibility.
Go more in depth, have a lot of content,
talk about services, have some images.
They break down steps with their process.
And then, there is Clutch, which is a review site,
which is super detailed.
But in essence, what I would do is
I would go through these to try to figure out, all right,
what do I need to do to make my page better?
The second thing that I like doing in Ubersuggest
on a daily basis is I go to the keyword overview
and I'll continually search for new keywords.
So I already know about the keyword SEO company,
but I may type in keywords like digital marketing.
And I constantly try to find more variations
of some of these terms.
And what Ubersuggest will do is
it'll show you a list of keywords, some content ideas,
list of keywords, and the search volume over time.
So let's say I look at the list of keywords.
I'd be like, huh?
You know, maybe I want to go after
digital marketing company.
Let me add it to my list,
and I can add it to my digital marketing list.
And I can add the keyword.
And what I would do is I would look for other keywords
that I haven't added yet.
I'm going to go down cause not all of them are relevant.
I'm going to keep going.
Let's see. Digital marketing firms.
I probably want to go after that keyword.
And it's, you know, you can just keep scrolling,
go to the next page,
and you can keep selecting more and more.
So let's say digital marketing webinars,
would love people to watch my webinars.
Add these to the list for keywords, digital marketing.
All right. And then click add.
And by doing this on a daily basis,
when I go to my keywords list,
I'll constantly have more keywords in here.
So then that way, I can continually boost
and increase my rankings
because SEO is all about keywords.
The more keywords you have,
the better off you're going to do,
assuming you actually take time
to create content around those.
So each and every single day,
what I like doing is just spending two, three minutes
on keyword research
and constantly adding more keywords to my keyword lists.
The third thing that I love doing
is just doing a regular site audit.
So, as you can see here,
neilpatel.com is already loaded, crawled.
And if it hasn't been crawled today, just click re crawl.
And the reason I like doing this is,
as you constantly make changes to your website,
and you constantly update things,
you keep getting more and more SEO errors
or things can go wrong.
So I'll look at, like, the critical arrows.
These are some pages that take too long to load,
and I'll have my team work on fixing this
because that's more server related.
For the issues that are more warnings or recommendations,
some of them I can fix like a page without a H1.
That's easy. I can go fix that myself.
And I just like keeping track of all these things.
So that way my SEO is tight.
And that way I continually try to perform
and rank better over time.
The fourth thing I like doing is to head over
to Google search console.
In Google's search console,
you'll see where things are going wrong, where they're not,
and they'll list good URLs, bad URLs,
URLs that need improvement.
You can open up any specific report.
You want to see less red.
And as your yellow increases, you want to see less yellow,
and you just want to go through all the reports.
So, like, I like going through, like,
the enhancements, like breadcrumbs.
Make sure there's no errors.
I like going through, actually, AMP, breadcrumbs, FAQ,
and I just go through them.
Just make sure there is no major errors.
So I would recommend doing that
because again, if you button up everything
that you're doing from an SEO standpoint,
it's not one thing that gets your rankings.
It's a lot of little things.
And by doing that,
you'll consistently rank over time and rank higher.
So that's it.
Those are the four tasks that I like doing on a daily basis.
If you have any questions, leave a comment below.
If you enjoy the video, like it, share it.
If you just want my team to do
all these daily tasks for you,
check out my ad agency, NP Digital.
Thank you for your time.