- What if I told you that you only need to change one thing,
and once you do,
it could be the difference between zero views,
and views that are in the thousands,
hundreds of thousands, or even millions.
Would you do it?
You may say, well, maybe, what's the thing though?
It's titles.
Obviously, we've talked about titles before.
If you want people to click on your videos, though,
they are crucial.
So recently I had a meeting with an expert
on writing YouTube titles.
His name is Jake Thomas,
and the last time we did a video with him,
you guys seemed to really love it.
So this time I wanted to ask Jake about the methods
for coming up with an effective title in the first place
so that you have the best chances
of tapping into that human psychology.
Tapping into that curiosity.
Two primary methods that he uses for this,
and the first one is the Picasso Method.
- That is the best way to increase the likelihood of success
for your channel.
Picasso supposedly said that good artists borrow,
and great artists steal.
So we can use that on our YouTube channels
to come up with good ideas,
come up with thumbnail ideas,
and just write better titles.
- Everyone is stealing from each other on YouTube,
and it's honestly fine.
However, blatantly copying other creators is not okay,
and it's not what Jake,
or myself are trying to encourage you to do.
You should look to take successful concepts
from other creators.
And here's an example that Jake shared.
- Let's say I have a fitness channel.
My competitor has a video about
How to Get a Six Pack in 10 Weeks.
I might make a video about
10 Tips to Get a Six Pack in 10 Weeks, right?
So they're similar, but I'm not exactly copying.
- One of the biggest ways creators mess this up
is that they go into their competitor's channel,
they search by most popular,
and then they pick the videos on that channel
that have the most views,
and they just aim to make a similar video,
but oftentimes they miss one very important detail.
And that is, today,
this video might not be getting the views
that it once got maybe five years ago.
Of course, if you are doing this type of research
be sure to take advantage of vidIQ's Trending tab.
- [Jake] So the Trending tab looks at what videos
are working right now.
You can filter by, like, views per hour.
So vidIQ actually shows you,
hey, these videos are getting views right now.
- The closer you copy those titles
of those successful videos,
the better chances you have at succeeding,
especially, if you're a new creator,
and you don't really know yet
what's gonna get people to click on your content.
No one's watching your videos yet anyway,
so you have a lot of room to test here.
And, hey, even if you're copying
the same exact topic somebody else did,
I don't want you to necessarily worry about that.
Just ask yourself this.
- Do you watch one tutorial,
or one video on how to do something?
No, you probably watch a bunch of videos on that subject.
Everybody's voice is different.
People just kind of gravitate to one person or another.
- With the Picasso Method,
you're not the one leading in the charts.
Somebody else is,
and you're trying to use their ideas to inspire your own.
So there's always gonna be an upper limit
as to how much success
you could have with the Picasso Method,
but that is where the DJ Khaled Method comes into play.
- That is where we remix proven ideas from other niches
with proven topics from our niche.
- That might sound a bit complicated, so let me explain.
Our channel educates creators on how to grow on YouTube,
but even we can leverage the title
How to Get a Six Pack of Abs in 10 Weeks.
A proven topic in our own niche
is How to Get More Subscribers.
So all we need to do is remix this title and we get
How to Get Your First 1,000 Subscribers in 10 Weeks.
Another example that absolutely crushed it
for an entertainment channel
was 20 Halloween Candies You Should Never Eat.
Remixed for our fitness channel,
10 Back Exercises You Should Never Do.
I did have one very important question for Jake here.
How do I find the right channels that are in niches
that are similar to my own,
but different enough to where I could get
some of these really cool inspirational titles?
- Do you think of, like, kind of the big major niches?
So like health, wealth and relationships
is one good place to start,
if I have a fitness channel, so that's in health.
I might think of other health channels, so maybe nutrition,
maybe like healthy habits or productive habits.
Then you can also go in relationships.
So like dating advice, marriage advice.
You can also go in wealth,
so like marketing, or finance, or even real estate.
So think about, like, those really broad topics.
Open up in, like, an incognito mode,
or like a fresh account on YouTube.
Start searching a bunch of different topics
in those related niches, and, like, start with one.
Let's do just finance, right?
So we'll start looking up, like, best credit cards,
or, you know, how to save money,
how to open up a retirement account,
how to open up a savings account, you know, best banks.
Just start searching all of those terms,
and then see what videos are ranking,
you know, the top five for those terms.
Add those to your Model 100.
Once you've watched some of their videos
go and see what YouTube is recommending and then,
you know, go watch some of those channels.
Maybe add those to your Model 100.
And then once you've done that, like, 20, 30 minutes,
go to YouTube's homepage,
and then see what videos are recommended there.
- So in short, you start by searching for these channels.
They should start to get recommended to you,
and then you should be able to find them in your homepage
relatively easily,
but if you really wanna keep some tabs
on very specific channels that you're learning from
then you might wanna use vidIQ's Competitors feature
if you are a vidIQ user.
- You know, have like a big list of your competitors,
and your Model 100,
and you could go through each one of those one by one,
but it's gonna take you a lot of time.
So that's why you have vidIQ with the Competitor feature.
So just go down and like,
you know, sort by views time period this month,
and see what channels are working for them right now.
And that's, like, the quickest way.
- Let's see, just checking my notes here.
Yeah, this is a lot for one video.
What I'm gonna ask you to do, actually,
is subscribe to Jake's free newsletter.
It's called "Creator Hooks."
And I'll let Jake explain a little bit more about it.
- "Creator Hooks"
sends out five proven video ideas every week.
I've been using the DJ Khaled Method
for, like, three, four years now.
Brings in a bunch of video ideas from different industries,
and I send out five videos every Monday morning,
so that you can see
what is working outside of your industry.
And then, also, kinda break down why they work,
and then how I would use it for other different industries.
- And if you would like to learn
a little more about human psychology,
so you can trick people into watching your content,
then you wanna watch this video next.