what happened is 21 one of the biggest
girl groups in kpop of all time
a group that is responsible for getting
a lot of people into kpop trailblazing
the girl crush concept and having a very
interesting story that has a depressing
end in this episode of what happened I'm
gonna be taking a look at the girl grew
from YG Entertainment 21 and like I
always do
before we look forward I was like to
look back back to 2009 YG Entertainment
is still kind of new with with big banks
still making a name for themselves along
come 21 debuting with these song fire in
the time when streaming really wasn't a
thing and wreckers being broke every
single time a big group comes back the
fire music video hit 1 million views in
a day that doesn't seem like a lot of
numbers but back then that was crazy
21 was centered around hip hop the
old-school yg style and it was probably
a product of popular music of the day
with 21 not being your typical girl
group as far as k-pop till that time go
groups were cute bubbly and had a very
pop sound now yg didn't want to do that
even as far as there's a popular joke
it's a bad one yg calling 21 ugly not to
put them down but it's almost a way of
saying that they're different than
everybody else after the release of fire
YG Entertainment believed that it was
important to build a bit more hype
around them and so the song lollipop was
released featuring BIGBANG and 21
together something that you really don't
see much nowadays but back then it was
kind of essential having your
established group collab with your
newest group to share fans and again it
was YG's take on the classic lollipop
song later the single I don't care was
released to show another side of 21 now
like I said that 21 is a bit more
different than girl groups yg calling
them ugly and not really what you expect
from a girl group
I don't care was supposed to show more
of their
inside and with this I don't care became
the song of the year in 2009
[Music]
and their debut year 21 is already
winning awards so now let's go to the
summer of 2010 with a domestic success
that 21 was receiving 21 travel to LA
and London to meet with rapper and
producer of the Black Eyed Peas
will.i.am to supposedly work on 21s
debut album in America whatever happened
to that I don't really know I find it
interesting that they were working on an
American debut album a year after they
debuted in Korea either that was the
album or another album they were working
on but the next album would be a full
first album called 2ne1 receiving a
hundred and twenty thousand pre-orders
and becoming one of the most decorated
albums in kpop because of this album 21
one artist of the year best music video
best female group and album of the year
all in mama
2010 and naturally with 21 being
successful in their home country of
Korea k-pop groups do inevitably move on
to Japan and that is what 21 did Toni
one had some ventures in Japan but in a
very unique and odd way the song can't
nobody was released first as a ringtone
in Japan and soon a music video was made
alongside the song to accompany the
ringtone and again this song go away
went the same way first becoming a
ringtone and then used as a theme song
for a Japanese show very very odd way of
debuting and making a presence in Japan
but hey whatever works now in 2011 21
returned back to Korea to release their
second EP 21 with the number 2 & 1
making 2021 now remember when I said the
album 2ne1 was the most decorated k-pop
album I lied because 21 but the numbers
had three number-one hits in just that
album alone with lonely ugly and of
course the song of a generation probably
twenty ones biggest hit I am the best
[Music]
[ __ ]
make a change
[Music]
I am the best is 21 at their prime
winning song of the year in 2011 and and
making a presence internationally with
tons of ads using this song in the
commercials some of which you probably
have saw and I definitely saw living
here in the states you know the
Microsoft Surface commercial yeah that
was 21 then working with will.i.am again
21 released their first english-language
single take on the world with this
meaning hopes to release an American
debut album but again it never happened
2013 saw 21 release huge hit singles and
chart-topping songs such as falling in
love missing you do you love me
continuing to be pretty active
throughout 2013 2014 saw the release of
the second album crush this album became
the highest selling kpop album in
America to that date beating out Girls
Generation and labelmates
BIGBANG making their first ever
appearance on the Billboard Top 200
topping out and number 61 2014 is when
everything started blowing up 21 was
getting worldwide recognition one of the
40 best albums by fuse and ranking
number one in billboards top kpop albums
of 2014 at a time when 21 was riding
high in hopes of breaking into that
American market this is when we saw
bombs drug scandal if you didn't even
call it the scandal now this is a pretty
well known scandal so so I'm just gonna
slightly explain it bomb grew up in
America and she went through some trauma
where she needed to go to a doctor to
get a prescription to deal with it
psychologically when she came to Korea
to be a part of 21 she kept on receiving
these prescriptions from America through
her family members and then to her
because that prescription was not
allowed in Korea when somehow the news
broke and some fans and the media turned
it into bomb being a drug addicted idol
but that was all blown way out of
proportion and it was just a
prescription to deal with anxiety or
no personal issues like that but that's
that and so mom went into hiding
basically not being seen in the public
for a really long time and because of
this 21 really kind of ceased to exist
we saw the members go down their own
paths Dhara and acting min she doing her
new dance academy and CL making that
American push with the song hello
[ __ ] hello [ __ ] had a great
response by international fans not too
sure about Korea though but it was
received well but again nothing but
silence until the kpop world saw a
surprise no one was expecting during the
m-net Music Awards in 2015 there was a
surprise stage where we saw Ciel perform
hello [ __ ] and solo songs but then at
the end joined by her group members and
21 was all together one more time on the
stage
[Applause]
[Music]
[Applause]
so much - so much buzz was created by
just 21 performing at mama and again
they were cut down yg announced with
Minji departing that 21 will no longer
be a group and Dada and C L still
remained signed with yg but doing their
own thing but that wouldn't be the last
time we see 21 as they release their
final single goodbye at the beginning of
2017 which was actually a part of a
letter CL wrote for Minchin Wow all of
that settled down and 21 being
officially over the group still lives on
bomb actually debuting solo again with
the song spring and Cl continuing to
find her path to American stardom so I'm
adding this to the end of my videos
because this is a what happened not a
history of so what happened to 21 21 was
sailing pretty well on to the bomb
scandal so that could be a reason why
why she really doesn't know how to
handle scandals well just sweeping it
under the rug ignoring it and even if
these scandals didn't happen 21 would
still kind of be ignored for the newer
groups
it's just how yg is once something blows
up yg just leaves it behind and throws
his hands in the air and says I'm not
dealing with this we can kind of see it
now with Sundy after all of this blew up
and then of course association of YG
Entertainment yg is just like take them
away I mean you have to be honest that
yg doesn't want to deal with conflict at
all even if they're innocent
like BOM was they do not want to deal
with conflict at all until they're
forced to or until they lose a lot of
money it's just sad that this all kind
of blew up in everybody's face the fans
21 members yg although they probably
don't care about it it's kind of a sad
way for a group to go but at least there
was a bit of a closure with the release
of goodbye and with the members being
all together one more time on a stage
and making their presence known to the
kpop world again at mama all we can do
is hope for CL 2 to continue that
success to continue that pride of being
a one-of-a-kind girl group and being a
one-of-a-kind artist if you want to see
what happened to CL what is she up to
today I suggest watching my what happens
to CL video it'll be right here
so why not please give that a watch oh
[Music]
man that was a tough one right no but in
all seriousness while editing this video
there was multiple times when tears were
on the verge of falling down my face
multiple times like like I said in the
video 21 is responsible for a lot of
people that are in kpop now for getting
it to kpop in the first place
but anyways guys yes that is it for this
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know who 21 are and how much they did
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you guys did enjoy I'll get you guys in
the next one I knew