- Everything just hits with this video.
- It keeps getting cooler!
♪ (industrial intro) ♪
♪ (powerful brass and drum intro) ♪ - ♪ Yeah, yeah, yeah ♪
- ♪ BLACKPINK in your area ♪ - Ahhh!
You don't understand how much I love these girls.
- Oooh, this is BLACKPINK, their new song! Oh my god.
- What song is this? - (gasps)
Oh my god! Oh my gosh.
- I think I've seen these girls before.
- Look at these gorgeous K-pop stars.
- (snapping) Don't understand a word, but I like it.
- It honestly just makes me happy looking at it.
- This [bleep] bangs!
- Ayyy! She got flow! Like, serious flow.
- Yeah. Yeah! Yeah! Yeah!!
- It's so fun and colorful. - It's definitely so fun to watch.
- Oh, I love her. This is Lisa. Lisa's my girl.
- It's so good. It's different
than most K-pop that I've heard, at least.
- Ohhh! This is like-- I feel like they're mixing
modern rap with K-pop.
- ♪ Look at me ♪ ♪ Look at you ♪
♪ (singing Korean) ♪ - Okay, she's serious.
Hold on, this is a serious moment.
- You can see why everybody loves K-pop so much.
It's such eye candy.
- The visuals.
Oh my god! This is heavenly.
- I love this part! Oh my god.
She's such a good crier. (chuckles)
- It's like a movie.
- It's so cool!
- ♪ Let's... ♪ - (sings along) ♪ Kill this love ♪
- Ay, the drop! - ♪ Let's kill this... ♪
- (squeals) - ♪ ...love ♪
- ♪ Let's kill this love ♪ ♪ (powerful brass music) ♪
- Dang! That was sick! - ♪ Let's kill this love ♪
- That was like a Tomb Raider scene right there. That was pretty badass.
- ♪ Let's kill this love ♪ - I like the random English in there.
- Love that. I actually feel very female empowered.
- It's another banger. I mean, what else
can you expect from BLACKPINK?
- ♪ Let's kill this love ♪ - They're so badass.
I love their whole image too of just like, "Yeah, we're bad bitches,
and we will cut you."
- Wow, they're doing so good. This is a really good video, too.
- See, it's cute, because it's like,
I can sing some of this stuff, because it's somewhat in English.
- "His love is my favorite." (chuckles) Let's kill it!
- ♪ Lucky me, lucky you ♪ ♪ (singing in Korean) ♪
- To come up with this kind of aesthetic
just requires a different type of creativity
that I think only K-pop artists have.
- ♪ So sorry ♪ ♪ I'm not sorry ♪
- It's crazy how they just go back and forth
between English and Korean so easily. - This is the most English
I think I've heard in a K-pop song in a while,
'cause a lot of them are very much strictly in Korean
that it is kind of cool to see it mixed a little bit more.
- Like, for someone who loves archery, just to see her with that bow
threw me o-- I was like, "Oh my gosh. Shoot me.
Please, shoot me right now."
- ♪ Let's kill this love ♪ - Ooh!
- ♪ Yeah, yeah, yeah ♪ - Is that a big metaphor?
Love is a trap?
- You don't wanna mess with those girls.
They got a little Kill Bill action going on in there
that I'm a little terrified off.
- ♪ Let's kill this ♪ - (sings along) ♪ Love ♪
Ayy! - (sings along) ♪ Rum pa pa
pa ra pum pum ♪ - They got moves, too. Damn!
- What's gonna happen next? - ♪ We all commit to love ♪
- Is this still the same song? What?!
- It keeps getting cooler!
- ♪ We're all making love ♪ - I really [bleep] with it.
- I love the marching band thing to this.
- ♪ We must ♪ ♪ We must kill this love ♪
♪ Yeah, it's sad but true ♪ - Ayy, get it, girl!
- Yeah. Kill that love.
- Everything just hits with this video.
- ♪ Kill this love ♪ - Wow. And work, and work! (giggles)
- ♪ Gotta kill ♪ ♪ Let's kill this love ♪
- (high-pitched) Oh my god! - I feel like that song
can be taken so many different ways-- It's BLACKPINK?! Oh my god!
How did I not notice that? Oh my god! I've been so busy,
I haven't even looked online. - That's a really good song
for working out or, I don't know, just taking control of life
and making good decisions for yourself.
- I'm so neutral, 'cause I've seen it all.
I'm not mad at it. - It's so over the top,
but the best of everything. Different languages,
different cultures, American pop music.
I mean, all of the above. It's a really interesting mix.
- Honestly, I don't know of too many girl bands,
but as far as the way they all came together,
I feel like that's one of a kind. They're really good.
- I was in Korea a few months back, Seoul, Korea actually,
and the clubs and stuff played the craziest EDM-style
K-pop music, and then there was
a lot of boy band styles there, but I've never heard them.
I like it. - All the hype on Twitter
and Instagram and everything waiting for this video to come out,
I was like, (sighs) "I'm not ready for this."
And then the actual day came, and I was like,
"I'm still not ready for it." I think I sat there and cried
when I watched it the first time.
- (FBE) So, that was the new single from South Korean K-pop group
BLACKPINK, titled "Kill This Love." - This is my first time
watching that music video. They are on a whole nother level
that I've never seen another group hit.
- It's totally different than their other ones.
They had the same rhythm and stuff like that,
but this was a lot, I feel, like, darker
than what they usually put out. - It's kind of a love song,
but it's kind of a fight song. And it's very bombastic.
It's got a lot of different parts.
They're very theatrical. - Actually, you guys introduced me
to them. - (Deonte) There are just--
there aren't enough words to explain how good they are.
- "Boombayah" was the first song that I listened to by them
when you guys showed me. I was like, "I don't know
what I was doing my entire life without them."
- It kind of has everything in a song that I'd want,
where, yeah, it's kind of slow, but then it goes hard.
I watched it too, because I heard that they broke
the record for YouTube's 24-hour, I think, views.
- (FBE) So, this is a record-breaking music video.
It earned an estimated 56.7 million views
within its first 24 hours, making it the highest 24-hour debut
for any video in YouTube history, passing Ariana Grande's record
for "thank u, next." - Oh my god!
K-pop groups could literally end world hunger if they wanted to.
- That's crazy! When Ariana-- the "thank u, next" video came out,
that was all people talked about for days.
- You better stop, 'cause I love me some Ariana Grande.
- They deserve it. They're unique.
They're like four Ariana Grandes. - That was quick. Thank you, next.
- It's kind of cool to see a K-pop group,
but also a female K-pop group break the record like that.
- The credit goes straight to the fans,
because it's like, dude, these guys have armies
and armies of people that are so dead loyal to them.
- (FBE) So, the video also used YouTube's Live Premiere feature
and reached over 979,000 people watching it all at the same time.
- Oh my gosh! That's crazy, because I feel like that used
to happen on TV, but it doesn't happen on TV anymore.
- I was there. (laughs) I was definitely there.
We were all experience it at the same time.
I was like, "I wonder how many people are crying like me right now."
- (FBE) "Kill This Love" also broke the record
for the fastest video to reach 100 million views,
doing so in under three days. - I'm honestly overwhelmed
at the stats that this video got. - Our society's so focused
on numbers and stuff like that that we kind of lose--
we've become desensitized to how many frickin' people 100 million people is.
- (FBE) What do you think it is maybe not just about this song
but also the group that led to so many records breaking
on YouTube? - I'm not familiar with the group,
but I imagine that they have had to have a big following
if they were able to attract that large audience.
- K-pop fans are superior to any other fan group.
They're so supportive. They're so dedicated to BLACKPINK
that, you know, it makes me wish I have people who love me
that much in my life. - Difficult to say,
but just because of their nationality, because we're not used to that,
and they just defy that. And so, it's exciting,
and it's refreshing, and it's awesome.
- They're all beautiful women. They all have a really amazing sound.
Video is perfect. Super entertaining.
Even if you didn't like the song, you liked the video,
so it's like-- I don't know. I like it when artists put all--
they're into every aspect of the music they put out.
- The guys think they're hot, but then the girls think they're hot.
And you wanna be edgy like them. And they're also just talented
and great dancers, and they're just overall so cool
that I think they're someone that everyone can look at
and kind of look up to. - If you're smart
and you cross cultures and divides,
you'll bring a whole global audience that is hungry for your stuff.
So, BLACKPINK is doing it really well, and they're not the first,
and they're definitely not gonna be the last.
- (FBE) So, even more milestones for the girls, as of 2019,
BLACKPINK is the highest charting female K-pop act
on the Billboard Charts and were the first group
since Destiny's Child in 2004 to have a song hit number one
on the iTunes charts. - (chuckles) Oh my god.
- (FBE) AND will also be the first female K-pop group ever
to play at the popular southern California festival,
Coachella, which will happen this weekend when we're filming.
- Dude, I heard they were gonna be at Coachella,
and I can't wait to see just a ton of K-pop stans
in the desert just jamming out to BLACKPINK.
- People who are going to Coachella better feel GRATEFUL
that they're seeing BLACKPINK, 'cause so many people
would die for that chance.
- This is gonna be my first Coachella, actually.
So, it's gonna be a cool experience. But to see them live,
it's like... there are so many things
on my bucket list that are being crossed off right now,
and I'm like, "Oh, yes." - You can stay in your own country
and make lots of money, do your thing, do your tour,
but there's something about wanting to do it in America,
like, "Ah, I made it." - A lot of Americans
have that perspective where the only music that matters
or really, you know, thinking that you made it
is making it here in America.
So, to be able to see a group like K-pop come over from over there
to over here and make it that big is crazy.
- (FBE) The music industry for decades has been dominated
by English-speaking artists becoming popular worldwide.
But over time, as we've been covering music from other countries
and especially K-pop for many, many years,
every time, it seems we discuss even bigger success
happening from other countries. So, where do you think
this is heading towards for international music?
- I mean, I think all-- I honestly think all roads
lead to America. And the more and more popular
they are, the more and more we're gonna know about it.
It's so snotty to say, but it's true.
What's gonna happen hopefully for them,
for their sake, they're just gonna become mainstream
and we're just gonna know about a great band,
and it won't matter about any of that.
- I think we're heading towards a direction where everything's
just kind of interconnected and genres are mixing,
languages are just being heard in a lot of music now.
- It's more accessible, so we're able to enjoy things
the same way that, you know, people overseas have always
enjoyed American artists and music. - It's weird that we're still
comparing them to American artists, when they're already--
they've already proved themselves. They're bigger than most
of the people on the American charts right now.
We're going to just see a lot more interesting
and different types of music, and I think it's going
to help culturally all across the world.
- I know that a lot of international artists' goal
is to hit that American audience, but now with YouTube, honestly,
I listen to a lot of international artists,
'cause even I started randomly listening to not only K-pop
but French pop and Japanese pop.
- (FBE) So finally, K-pop is now breaking records internationally
with artists like BTS performing on SNL.
- Nice. Good for them. - I told my daughter that.
She was like, "I already knew that
a month ago." - (FBE) Also, BLACKPINK
is breaking records on YouTube. Not to mention, every week
it feels like more K-pop artists are starting to chart
and get huge notoriety, more success on YouTube,
and showing up on the charts. So, what do you think
is the next milestone for K-pop to continue cementing its place
in the more popular music genre in the world today?
- I feel like if they were on the radio more,
that would be another step. - I'm just waiting to hear them
on the radio all the time. I'm just waiting for everything
that they're gonna do. I'm so excited
for what they're gonna do. - I wanna see them flourish
in all types of entertainment, not just music but also films.
- They need to stay exactly what they do, 'cause it's perfect.
- They're gonna play in the big arenas here.
It's gonna be that sort of thing. - A lot of people here in America
are becoming more open-minded to different kinds of music
and honestly don't really care for the-- you know, being able
to understand it. They have the fans.
They have the attention of everything.
So, I think the only thing next is to actually win some of the awards.
- There's KCON. You have artists that perform there,
and it's really cool. But I wanna see something
where EVERYBODY, not even just K-pop fans
wanna go and see these people perform live.
I don't think it's a far-fetched goal to have.
- Thanks for watching this episode of Adults React.
- Make sure you guys subscribe and hit the bell,
so you never miss an episode. And shoutout to Brooke McFadden.
- Goodbye! - Hi, guys. JC here,
producer at FBE. Did you know that FBE
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check out shopfbe.com and help support this channel.
Thanks, guys. See you next time.