Today we are basically going to talk about a couple new promotional tools for your YouTube channel
One from YouTube and then another from another company
as well as some changes of how you figure out how to make your videos rank in search.
That's coming up.
Hey guys, my name is Tim Schmoyer and it's Tuesday, which means it's time to look at some
online video news from last week and talk about the implications that it has for us as creators.
Before we get started, two things: first of all it's time for the changing of the guard.
This hat has served me well for a very long time (laughs) but it's old and gross
and my wife doesn't even want to see it anymore. So time to switch to this one.
For all you guys in the comments who keep talking about how gross my hat is (laughs).
Second of all, thank you so much to all of you who contributed to my campaign for the workbook
that I really want to write for you guys.
It's called "30 Days to a Better YouTube Channel"
We have hit over 20% of our goal in just the first 4 days and I'm so thankful.
For the rest of you guys who maybe missed that video last week you can click right here
to check it out.
Basically, I want to make a workbook for you guys that helps you fix a lot of the top mistakes
I see pretty much every single creator make here on YouTube and it's costing these creators
subscribers and views and trust with their audience.
In the workbook, I want to give you guys really practical, step-by-step solutions for how to fix
each of those problems so that your channel can stand up above the rest.
So go check that out if you haven't seen that last week.
In our first update from YouTube from last week they rearranged the YouTube player a little bit.
They didn't really add any new features; now you just click on that gear icon and
the annotations and other options that used to be all spread out in that player
are now categorized nicely in that one spot.
Second update from YouTube - and arguably more important, in my opinion - is now you can
share other people's playlists on your YouTube channel.
Let's say for example you did a collaboration with another creator and you want to help
highlight that clip. Of course you can share playlists and videos to your YouTube channel feed
for your subscribers to check your activity and see what's happening on your channel.
But now you can also post that playlist directly to your channel.
For example, a lot of you guys here know that I also do a weekly show on ReelSEO's YouTube channel
so it just makes sense that now I should be able to share that playlist with my content from
their channel here on this channel as well.
Unfortunately it doesn't actually notify subscribers of that new content.
It only puts it there in your channel which means that the only way someone will see it
is if they actually go to your channel page and check it out.
For those of you guys who want to monetize your video outside of YouTube's Adsense revenue
by either selling your content directly for people to download and view or by letting them rent it
Well, Vimeo now has both of those options actually available for Pro Customers on their service.
To become a Vimeo Pro Member costs $199/year and you get access to a plethora of additional
features on the platform, including these new ones that now for the very same video
you can offer it for download for people to purchase it directly from you
or to rent it if they just want to watch it during a limited period of time that you set.
You also get very advanced data about the Analytics for that video as well as the ability to offer
it as a pre-order, if you want to start promoting it and build up hype before you actually release it
to the public.
If you want to learn more about those services check out the links in the description text below
along with links to all the other stories I'm talking about here today.
Another one, as far as promotion is concerned, is this new website from FanBridge called
ChannelPages.com. Basically it's like a dating site for YouTube channels (laughs)
where you can connect your YouTube Channel to an account.
It creates a profile of some basic stats around your channel and the niche that your in.
Supposedly then it lets you find other channels that are similar to you that will actually be
a really good fit for you to do a collaboration with, for you to cross-promote your audiences.
But I actually couldn't find any way to browse their site to find other channels that might work with mine.
To be honest all it feels like is that I just gave them a bunch of my data in exchange for them
now being able to sell advertisers - and that might be valuable to you.
You might have a channel where you want sponsorships, where you want people to do
direct brand deals with you and maybe your not getting that through your network, if you're a part of one.
This gives you an opportunity to maybe make that relationship with some advertisers.
Assuming of course that those advertisers ALSO use ChannelPages.com and reach out to you through it.
So, it's a very imperfect system. I was hoping it would actually be more useful for us as creators
but check it out if you like. The link is below.
In other news from last week I started reading a lot of posts about how Google is getting rid of
their Keyword Suggestion Tool inside of Adwords.
I know a lot of us used that to figure out what tags I should use for my video
or even what kind of videos should I make based on how many people are searching for
different queries and different keywords.
Apparently that tool is going away and being replaced with a new tool that Google calls
Keyword Planner Tool. I was originally going to make a video just kinda pointing out all the differences
between the Keyword Suggestion Tool and the Planner Tool and how to use it
but it actually gets way more complicated in-depth than I have time for in a single video.
So, there's a link from MOZ.com in the description text below.
If this is a tool that you used to use and you want to learn more about this new tool go check that out.
It goes into way more detail about all of this.
Just as a very quick overview of the Google Keyword Planner - to give you some quick pros and cons
of this compared to the Keyword Suggestion Tool that we were used to -
One pro is you can get very specific about the geographical location of where that
search term is taking place.
For example I'm in Cincinnati, Ohio, and if I wanted to find how many search queries are happening
in Cincinnati, Ohio for this 'thing', I could just do that.
Which would be great for any of you guys who are really trying to target really local geographical areas.
You also now have multiple keyword lists which lets you upload or submit tons of different ideas
for different keywords and it will put them all side by side and let you compare which ones are performing.
You can also filter out all the search queries that fall below a certain search volume
if you don't want all the little guys and just want the big guys - you can do that.
And it will also help you group some of your keyword ideas together, giving you somewhat of an idea
of which keywords might actually be related to each other and which ones probably aren't.
Some cons to the new Google Keyword Planner is that it now no longer gives you suggested
keywords based on other ones that you're using that might perform better
It only gives you exact data for the exact term that you're asking.
It also doesn't show you monthly search volume
It just averages it out over the course of 12 months.
So if you're trying to find something that's really trending and really hot right now
and wanted to craft keywords around that, I suggest that you use Google Trends tool
which is a whole different tool that will give you much better, accurate data than the Keyword Planner will.
One last link for you guys down there is a story from ReelSEO.com.
They show you the formula that the news industry has used to turn around video content very quickly
It's a very engaging story, with a turn-around time of only like 3 hours.
So if you're trying to make very timely video content and want to know how you can make great stories
in a very short amount of time check that out.
Hopefully that will be helpful for you.
For the rest of you guys I'd love to hear from you in the comments below about
what keyword tools do you use, if any, and researching how you're going to write the metadata
for your videos here so that they rank well on YouTube and on Google.
What kind of thought process do you put in to figuring out how you're going to write your metadata.
I'd love to hear from you guys!
If this is your first time here, I'd love to have you subscribe.
Every week we do just what you guys saw right here - talk about online video news.
On Wednesdays I give you guys some YouTube tips and ideas and advice
and suggestions and things like that.
Then on Thursday we do some YouTube Q&A with you guys as well
All to help you out because I believe a lot of you guys have messages that can really
change the world and make this place better for everyone
if only the people who need to hear what you have to say could know how to find it and watch your stuff.
So that's what I'm hear for, helping you guys do that.
Thank you for letting me be a part of it.
Subscribe and I will see you guys again tomorrow. Bye.