LAUREN CLARK: Hi.
I'm Lauren from our Search Team.
Oh, back one.
And this is Alex from our Geo Team.
And we're really excited to share a little about Knowledge
Panels today and how you can claim them and engage
with them.
So as we heard earlier this morning, billions of searches
take place on Google every year, and many of those
are about people and organizations.
When searchers find the people and orgs that you represent,
we want to give you the tools to make a great first impression
with your Knowledge Panel.
Next.
So for those of you that are intimately
familiar with Knowledge Panels already,
indulge me for a moment.
And for those that may be new to Knowledge Panels,
here's a quick overview.
But the Knowledge Panel is an information box
that appears when you search for entities that
are in the Knowledge Graph--
people, businesses, things, places, locations, those.
They give you a quick snapshot of information
on a topic based on Google's understanding
of available content on the web.
So if you hear about an awesome new restaurant
or a great nonprofit and you come to Google,
this is a quick way for you to learn more and get
to know the topic.
So based on the topic of the Knowledge Panel,
there may be different information or features
included.
For example, if the topic of the Knowledge Panel
is a business that serves a specific location or a service
area, the Knowledge Panel may have options that
are specific to businesses.
So we know that people and organizations with information
included in Knowledge Panels, like those
that you may work with or represent,
are authoritative on the topic.
You are arguably one of the best authorities on yourself.
And we have tools for you to provide direct feedback
and suggest any additions or changes.
So the tools may look a little different
based on the topic of the Knowledge Panel,
but the first step is always to do a search
and look for a prompt to claim.
You'll be guided through a verification process
where we validate that you, in fact, do represent that topic.
Next.
So once you've claimed the Knowledge Panel,
you'll want to take a look at the info in it,
review that information, and suggest any needed updates
or additions.
In a study done with location-based businesses,
they found that businesses that complete their information
are twice as likely to be considered
reputable by consumers, so this is definitely something
that you want to do to make a great first impression if you
haven't already.
So to suggest those changes, after claiming the Knowledge
Panel, the next time you do a search for the person,
the business, the organization that you represent,
you'll see a special header at the top that
invites you to suggest changes.
When prompted, add any required information and documentation
from the open web.
Your suggestions will be reviewed by a dedicated team,
and you'll receive email updates along the way letting
you know about the status of your suggestion.
If you represent a business that serves a location,
Alex is going to take you through that suggestion flow.
ALEX HSU: Thanks, Lauren.
And so when you see something like this,
you'll be able to edit things like hours, customer service
number, street addresses, websites.
The same information that shows up on the Knowledge Panel
also shows up in Google Maps and other local search
formats for Google, so this is a primary way
for people to understand and identify the business
and get in contact with it.
An important, really, part here is also
making sure that once searchers finally discover or rediscover
you, you should let them know where to go next so they
can continue their journey.
Depending on, again, the topic of the Knowledge Panel,
you should be able to add things like websites, social media
presence, so that searchers can take
the next step in terms of finding you and discovering
what you do.
Engaging searchers is also super important,
and so we have a format that allows
for certain types of Knowledge Panels
to create content and engage with consumers and searchers
on Google.
All those billions of people that
were searching for you that Lauren mentioned, they should
be able to see those updates-- depending
on the type of Knowledge Panel you own,
they should be able to see those types of content
immediately once you've surfaced them in the Knowledge Panel.
And to get started, it's pretty easy for people and brands.
All you need to do is search for yourself
and you should be able to see the Claim Knowledge Panel link.
And then for local businesses, you
should go to Business.Google.com.
Thanks.
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