Here's an issue with cold emailing
that becomes more common the more outreach you do.
What happens when you've had at least one touchpoint
with every company in your industry?
We're running into this right now.
We actually ran into this a few months ago because
our sales team is reaching out to about 150 people
each per week, and there're only really about 2000,
3000 digital agencies that fit.
So they were gonna run into it quick.
You've probably seen this in your cold email outreach
to your industry, and in this video,
I'm gonna run through three things you can do to
keep that ball rolling without having to change markets.
Basically how do you keep your cold email campaigns
relevant, how do you keep making sales
when you've touched everybody in your entire industry?
Let's jump into it.
So the first thing you should do is ask for feedback
from the people that have responded no.
Here is an email that one of our sales guys Liban
recently sent out to insurance companies
in the United States.
And we went over this last week.
So I'm not gonna run through what the script is
or how to improve.
If you wanna see that, check out last week's video.
But I show you this to show you Laura's response.
So, Liban sent this email out, Laura responded,
"A phone call certainly should have made it through,
"it's unfortunate you had trouble.
"I'll pass at this time."
So standard, non-interested response.
And you probably have hundreds of these
if you've been reaching out with any regularity.
Now here is what we do when we get this.
So we did some light research on the insurance company
and we found out that they were a small, Florida-based firm
who was working with this other company called Confluency,
which, for insurance companies, apparently
they build insurance company websites.
And we found this because at the bottom of their site,
this company's site said built by, or powered by Confluency.
So we wrote this simple email to Laura,
so "Hey Laura, no worries.
"Would you mind giving some feedback for why you passed?
"Happy with Confluency?
And Laura got back almost immediately.
And she said "Hi Liban, quite frankly I found your initial
"I couldn't get through by phone an odd approach, thanks."
So if we go back to the email we sent,
now we know, in the future, couldn't get through to you
by phone so I thought email might be more convenient
is probably a bad way to start the message.
Or maybe there's a better way to do it.
We know we have to rewrite that first line now.
So homework for you, for everyone that's responded no
to your campaigns, as long as they're not aggressively
like remove me from your list, but even if they are
you can still send this quick feedback email.
You don't even have to do research,
but that will increase your conversion rate.
You could even just send something like this.
And they'll give you feedback that will help you
improve your campaigns going forward.
Then the next step is to optimize
your cold email campaigns.
I've got a checklist you can use here.
There's gonna be a download link
at the bottom of this video.
But it runs through the step-by-step process
of rewriting your cold email campaign that you can use.
To quickly recap, it's, make sure the leads are coming
from a qualified place.
So are you emailing the right people?
Rewrite the subject line till you get an 80% open rate.
And then look through the body of the email
for these three things, right, does the first line
do a good job of saying why you're reaching out?
Does the middle give value and background
in an appealing manner?
And three, does the email end in a question mark
and have next steps?
There are even some benchline states in this doc
that you can check out to see if your open rate
and response rate is good or if you need to keep improving.
And if you're having trouble figuring out
what to put into the subject line
and what to put in the body of the email,
this is where the feedback is really going to help.
And then sending the emails out
in batches to 50 or 100 people.
And then the next logical question from there is
what 50 to 100 people, if you've already touched everyone,
in your industry?
And that brings us to point number three which is,
target different titles in the same company.
Let's say you have 1000 leads, 1000 companies total
worth contacting in your industry.
If you reach out to the CEO, that's 1000 contacts.
But then if you reach out to the CMO with the next drip,
there's another 1000 right there you can reach out to.
Maybe you reach out to the CTO after that,
or you reach out to a director of marketing
underneath the CMO, or an SVP.
Like there are many people at each company.
You can turn 1000 leads into 10,000 leads
just by reaching out to 10 different titles.
And that's the next step, so take these optimized campaigns,
batch them in groups of 50 to 100,
and test them based on the feedback you're getting
until you can get your emails to these benchline stats.
If you like this video feel free to give it a thumbs up.
Let me know in the comments if you found this useful
or if you have any questions
about raising your benchline stats.
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check out experiment27.com, thanks.