GUEST
GUEST IS
GUEST IS LEADING THE CHARGE AS A FEMALE IN A MALE DOMINATED SPACE AND SHE'S THE CEO OF THE
FIRST ALL BLACK OWNED BEVERAGE
COMPANY IN THE ENERGY SPACE.
JACQUI RICE IS THE WOMAN BEHIND
FUEL.
AND SHE'S HERE TO TELL US ABOUT
HOW SHE'S BUILT UP HER BRAND
AND BUSINESS.
HI, JACQUI.
>> HI, AUBREY.
THANKS FOR HAVING ME.
YEAH.
SO YOU ARE THE CEO OF YOUR OWN
BEVERAGE COMPANY.
YOU SAY THIS IS THE FIRST
OF ITS KIND ENERGY DRINK.
THAT'S ALL BLACK OWNED AND
YOU'RE DOING THIS AS A WOMAN IN
WHAT'S TRADITIONALLY BEEN A
MALE DOMINATED INDUSTRY.
I MEAN, WOW, WHAT DOES ALL THIS
MEAN TO YOU?
>> OH, MAN.
>> I MEAN THERE'S SO MANY WOMEN
THAT HAVE GONE BEFORE ME RIGHT
.
TO BREAK DOWN BARRIERS IN
DIFFERENT INDUSTRIES.
AND I JUST FEEL LIKE THOSE
WOMEN INSPIRE ME.
AND IT'S AMAZING.
IT'S AN IT'S AN HONOR.
IT'S DEFINITELY CHALLENGING BUT
IT'S SO REWARDING BECAUSE
THERE'S NOTHING LIKE FEELING
THAT YOU'VE BEEN ABLE TO
OVERCOME THE OBSTACLES AND WHAT
PEOPLE'S LIMITATIONS THEY PUT
PLACED ON YOU AND SOMETHING
THAT'S SUCCESSFUL THAT'S
RESONATING WITH CONSUMERS
THAT'S NEW AND FRESH AND
DISRUPTIVE.
AND IT'S BEEN IT'S BEEN A FUN
RIGHT.
>> SO TELL US A LITTLE BIT
ABOUT YOUR BACKGROUND AND YOUR
CAREER JOURNEY THAT TOOK YOU TO
THIS PLACE, OK?
SO MY BACKGROUND IS ACTUALLY
VERY OPPOSITE IN THE INDUSTRY
THAT I MEAN.
SO CURRENTLY OBVIOUSLY I'M IN
CONSUMER PACKAGED GOODS WITH AN
ENERGY DRINK GO FUEL BUT MY
BACKGROUND IS FROM MUSIC.
I ACTUALLY IN A PAST LIFE WAS A
SINGER AND SONGWRITER.
WOW.
YEAH.
WOW. YEAH. YEAH.
YEAH. YEAH. AND I GUESS THAT CAREER
PROPELLED ME INTO BEING AN
ENTREPRENEUR.
>> LIKE A CREATIVE ENTREPRENEUR
.
AND I GOT A BIT OF THAT BUG AND
SO IN TWENTY SEVENTEEN I
CO-FOUNDED AN ONLINE
MARKETPLACE FOR THE BUYING AND
SELLING OF HAIR EXTENSIONS
CALLED TRUST.
AND AND THEN AFTER THAT, YOU
KNOW, OBVIOUSLY BEING AN
ENTREPRENEUR YOU'RE AT YOUR
TIRED ENERGY TO FUEL YOUR
HUSTLE.
AND SO I STARTED DRINKING
ENERGY DRINKS AND IT WAS VERY
TABOO FOR ME.
YOU KNOW, I DIDN'T BEFORE BUT
THERE WAS THIS NEW WAVE
OF HEALTH FORWARD AND ENERGY
AND FUNCTIONAL BEVERAGES.
AND I GRAVITATED TOWARDS THAT
TO FUEL ME ON MY
ENTREPRENEURIAL JOURNEY IN THE
BEAUTY SPACE AND THE NATURALLY
HEY, THIS IS A COOL PRODUCT.
>> WHY DON'T WE MAKE IT BETTER?
I LOVE MUSHROOMS.
I'M IN L.A..
THERE'S MUSHROOMS EVERYWHERE
LIKE YOU CAN ADD THEM INTO YOUR
COFFEE .
AND SO IT WAS LIKE A MEETING
OF THOSE WORLDS.
AND YOU KNOW, MY MY CO-FOUNDER
IS MY MY DAD WHO IS NFL HALL
OF FAMER JERRY RICE AND I JUST
STARTED TALKING TO HIM ABOUT
HIM LIKE, YOU KNOW, HOW DO YOU
FEEL YOURSELF?
HE'S ALWAYS SO ENERGIZED AND
PLATOONING EVERY DAY.
SO WE GOT TO TALKING.
MY FIANCEE GOT INVOLVED AS WELL
AND THE STARS ALIGNED AND WE
DECIDED TO CREATE GOATS FUEL TO
FUEL INDIVIDUALS ON THEIR PATH
TO GREATNESS AND WHATEVER IT IS
THAT THEY DO.
THAT'S AN AWESOME STORY.
>> I LOVE HOW THAT CAME ABOUT.
AND TELL OUR AUDIENCE WHAT THE
GOAT IN GOAT FIELD STANDS FOR.
OBVIOUSLY YOU HAVE A VERY
UNIQUE EXPERIENCE THERE LIVING
WITH A GOAT, YOU HAVE TO SAY
THE LEAST.
>> AS THE GOAT STANDS FOR
GREATEST OF ALL TIME AND OUR
ENERGY DRINK IS A HEALTH
FORWARD ENERGY DRINK.
NO SUGAR, NO ASPARTAME, NO
PRESERVATIVES, NO HYBRID TOAST
CORN SIRUP.
YOU GET TWO HUNDRED MILLIGRAMS
OF NATURAL CAFFEINE.
B C A'S ELECTROLYTES AND OUR
POWERHOUSE INGREDIENT QUARTOS
THAT MUSHROOMS WHICH ARE THESE
ADAPTED IN MUSHROOMS
CONVENIENTLY DISCOVERED BY GOAT
HERDERS IN THE HIMALAYAS.
AND RIGHT AND THEY'VE BEEN USED
IN TRADITIONAL CHINESE MEDICINE
FOR CENTURIES AND SO NOW IT'S
IN THIS DRINK.
DOES IT MAKE IT A LITTLE BIT
EXTRA SPECIAL?
YOU'RE DOING THIS WITH YOUR DAD
THAT YOUR FIANCE'S INVOLVED?
>> YEAH.
BECAUSE WE'RE TRULY A FAMILY
OWNED BUSINESS AND WE'RE BLACK
OWNED AND WE'RE A FAMILY AND AS
YOU MENTIONED EARLIER, WE ARE
WORKING IN A SPACE WHERE
THERE'S NOT A LOT OF PEOPLE
THAT LOOK LIKE US BUT IT MAKES
IT SPECIAL BECAUSE WE'RE ALL IN
THIS TOGETHER.
WE'RE BUILDING AN AMAZING TEAM.
WE'RE SO COMMITTED.
IT'S HARD NOT TO HAVE A LEVEL
OF ACCOUNTABILITY WHEN YOU'VE
GOT GO GREATEST OF ALL TIME ON
YOUR PRODUCT.
AND ALSO MY DAD INVOLVES THAT
WE'RE ALL VERY AMBITIOUS AND
WE'RE DRIVEN AND IT'S MADE US
ALL VERY YOU KNOW, A LOT
CLOSER.
SO IT'S BEEN SUPER REWARDING.
>> JACQUI, THANK YOU FOR
SHARING YOUR STORY WITH US.
OBVIOUSLY YOU HAVE A GOAT TO
BACK UP THE GOAT FUEL.
I LOVE IT.