I am Kimmay Caldwell and I am the owner of
Hurray Media LLC, and my main public brand
is Hurray Kimmay and mostly I’m known for being
an undergarment educator and a self-love coach.
I’m a solopreneur with a couple of part-time team members.
So I do a lot of stuff myself.
And as I’m growing it’s important that the brand stays intact.
I don't feel like our current branding really reflects
the really important balance between approachable, fun, cute,
but also, sacred and mature and trusted.
And I really want to marry those things.
I own a studio called Monograph&Co and we do branding,
identity packaging and publication design for those in the hospitality,
retail, fashion, and beauty sectors as well as food and beverage.
And I also have my own art practice.
The goal is to be able to help her grow and reach her desired customers
and really uphold her values.
I plan to use this branding not just for Hurray Kimmay
which is my customer facing company,
but also in our branding for pitching clients,
for advertising, and for working people one on one,
for coaching, information to be featured in the press.
As your brand stands right now,
what do you think is working well for you?
And what do you think isn’t working very well?
Something that’s working is the word ‘Hurray’. That is, for sure
something a part of my brand I will never depart from.
Another part that’s working is the one color pink.
That’s the FF0099. We use that for nearly everything.
Something that’s not working is like, our home page,
I think it’s juvenile.
And so while I do have a fun personality and a bold personality,
and I never want that to change about this brand,
it just feels young.
OK, that’s that’s really perfect and gives me a lot to think about.
I’ll play and experiment with some interesting things.
So excited! You have no idea!
I’m super excited, I’m super excited.
We’re like about to launch something.
I feel like my whole world is changing. I’m very excited.
Sophia does have me in mind and wants to make me happy.
But actually what I really love
and admire about her is, she very clearly has my customer in mind.
Oooh! Look at her, look at her.
So what I did here is I cleaned it up and I made it so that
the eye has a focal point. What I really like about the
contrast with different typefaces, is that it really meets the eye.
And it gives you that sense of boldness. And that sense of clarity.
I added that little wisp at the end.
And I did that to kind of give the wordmark something unique.
Because at the end of the day,
you have a logo you don’t want it to explain, you want it to identify.
So when people see this, they think Hurray Kimmay.
Wow, wow, wow!
But I just want to show you how this connection transgresses through your
campaigns, like More Than My Numbers, and your Bra Confidence Course.
So here’s some-- Haha! Look at the boobs!
So here’s some interesting illustrations.
It’s a little cheeky.
You can do giveaways on Insta, you know, join our course and,
you know, have a little swag bag, something like that,
so you can give to brand partners as well.
Because of the culture that we live in,
a lot of things that I talk about are pretty taboo.
And so that cheekiness allows us to talk about some taboo topics.
I don’t even know how she did it,
but the fonts and the styles still have with the cheekiness,
this bold declaration and this wisdom and sacredness.
I definitely think she has almost like a vision for my business that
I don’t even have.
We have very similar personalities, just I think,
in different, it comes out in different ways.
But when you put us together in a room, I think we work very, very well.
And really feel confident that we created something that she can
now apply and that there will be a visual consistency within the brand.
And that really upholds to who Hurray Kimmay really is.
Seeing the vision that she has is so refreshing.
And so I think Sophia nailed it.
Hurray!