- This episode is for men only.
And women only.
- And everyone only.
- Let's talk about that.
(upbeat intro music)
"Good Mythical Morning."
- Year after year products have become
increasingly more inclusive. - Yep, that's good.
- But there are still plenty of products stuck
in the stereotype heavy marketing game.
- Yeah, how long are guys gonna be condemned
to buying things that only come in green, black, or blue?
I like other colors too.
Like Amaranth.
- Yeah. - Burnt umber,
celadon, sarcoline,
vermilion, claret.
- But if you take away all that
marketing- - Alabaster.
- Can we still tell whether
something is- - Burlywood.
- Intended to be for men- - Mikado.
- Or for women- - Fulvous.
- It's time for,
Are These Dumb Gendered Products For Men Or For Women?
Will our testes shrink up
if we use this soap with floral-scented lemon?
Here's how it works.
We did this once before- - Orange.
- About three years ago and it turns out
there are still lots of products to test.
Yeah, we're gonna be presented
with two markedly similar products.
One's gonna be the regular version of the product,
not marketed to a specific gender in any way,
and the other will be a version of that product
that has been intentionally marketed to a specific gender.
- We're gonna test both versions,
guess which product is the gender-marketed version,
for one point. - Okay.
- But if we can guess which gender it's marketed to
we can get an extra point.
- The winner's gonna receive a gift basket for men.
- All right.
- All right, so we got the marketed to men, or women,
we're gonna choose one of these
because one of these is marketed to men or women
and the other one's gender neutral.
- Right? - What is this though?
- Oh well, it looks like a trimmer
and so this black tape on the bottom
that is something- - A trimmer?
- That the team added. (trimmer motor whirring)
So I think you can stick it in your ear or your nose.
- Well, this sounds really aggressive.
- What is better to go nose first and then ear?
- I think you go ear first than nose.
- Nose stuff is like, that's like really close to the brain,
I think you start in the ear.
- I start in the nose.
Aww, oh!
- I think if you go in the right ear
and then you go in the left nostril
it doesn't realize it happened.
- Oh!
(exclaiming noises)
Oh, it just grabbed something.
- Good lord, that thing is high-powered.
- Oh, oh.
(trimmers clunking on table) - All right.
- Now this one, it's got a cap on it.
- [Rhett] How does it work?
- And then- - A little button
on the bottom. - Oh, it's a lot weaker.
- This is super- - I'm not gonna say
like women, you didn't think I was gonna say that,
I wasn't about to say that.
- Oh, it still works though.
Oh, oh. - Kinda nice.
You know you don't wanna overdo
the trimming of your nose hairs
because it's actually a great barrier for germs.
- Okay, so the major difference is
there's a lot more power here
and there's a cap
on this part. - And the head on this thing
is just like, good lord, look at that thing.
I think you could cut grass
with this. - It's scary, it's scary.
All right, you ready to vote?
- Yep.
- [Stevie] Three, two, one.
- This has to be for women.
- I think this is marketed to men.
- But I mean- - I believe one of us
is right. - The conspicuous nature
of the cap.
- [Stevie] The product with the green tape
is the (indistinct) Ear and Nose Hair Trimmer
and it is marketed with
no gender bias. - Ah!
- [Stevie] And the one with the black tape
is True Glow by Conair,
Ladies Ear and Nose
Hair Trimmer. - Ewe!
- Marketed to women. - Ladies don't need that.
- It comes with a pouch that- - Ladies have nose hairs?
- [Stevie] According to Conair
is for neat and discreet storage
making the trimmer perfect for tossing in a purse
and taking along on your travels.
- I like my ladies with some thick nose hairs though.
- The ear hair is where I like it.
- So I was right, but wrong.
(bell dinging) But got a point.
- We have two heart-shaped food items.
Show us what you got. - Heart beef.
So these are like your little Valentine's
where they say things on 'em.
- It's beef jerky?
- Yeah. - This says, love.
- This says, kiss me,
this one says beef mine, get it,
but it's just beef jerky.
- And not great beef jerky either.
- It gets worse.
- Yep.
No need to put that in the rest of my system.
- I like to inoculate myself with it though.
- Oh, and then over here
we've just got- - Heart crackers.
- Heart-shaped crackers?
- Is it like a Valentine's thing?
- I'm just resisting the urge
to make generalizations that,
oh you know how women love hearts and crackers
and you know how much women hate beef jerky,
unless it has like a lovely sentiment written on it.
I don't know anything about women.
(crew laughing)
I don't know much about men either.
- If I brought these home to my wife, these crackers,
first of all she'd be like, "Why'd you get those?"
I mean I don't think
she would- - What if you brought
these home and they said love on 'em?
- She would think- - What would she say?
- That I had brought this home for me
because I like beef jerky.
She doesn't care about beef jerky and I think that,
while this is a generalization,
I think the expectation is
that more men like beef jerky than women,
I'm not saying it's true.
- But how on earth are they gonna like
actually put marketing on packaging
that this is for women, or for?
Or that this for- - This is the tricky thing,
this is the mind screw part of this.
Is this trying to make beef jerky for women,
or is it trying to make Valentine's hearts for men?
Do you see what I'm saying?
Are we trying to make women like beef jerky
or are we trying to let men like hearts,
and that's where it gets in your mind and messes with you.
- All right, I'm ready to vote.
- [Stevie] Three, two, one.
- I think you're right, I think one of us is right.
This is a gendered product. - I think it's for women
to buy for their men
who love beef jerky. - And I think it might be
for the men to buy
for their women. - What do you get...
- On Valentine's Day. - Your guy on Valentine's Day?
This. - Okay, so,
the crackers are Valley Lahvosh heart-shaped crackers
and they're not marketed to any specific gender.
- Yep. - And then the beef jerky,
those are laser-etched meat hearts
by Manly Man Co. - Okay, so it's
more on the nose,
you're right Link. - And the Manly Man
Company's mission is to help
everyone find unique and intriguing gifts
men will love. - You know,
men are so hard to buy for. - Yeah, here's the commercial
for the jerky hearts for men.
- Oh yeah, look at that man.
He's so happy eating that beef jerky heart.
He's in love with it.
He's throwing it to himself like a dog treat.
(crew laughing)
Oh, I think I coulda done well in that ad.
- You're jealous that that wasn't you?
- Yeah, beef jerky hearts, call me next time,
manlymanco.com.
So you were all the way right
with two points. - Yes!
Mythicon is our first ever
super immersive weekend experience with us,
the Mythical Kitchen,
and a big old bunch of the Mythical Crew.
We are super excited about this thing that,
this experience. - Yes.
- That we are creating for you.
It's October 28th through the 30th in Austin, Texas,
for that one weekend only
so you don't wanna miss it, okay.
- What's it gonna have?
- [Together] What's it gonna have?
- Well, Mythicon will have a GMM-themed carnival,
Mythical food and drink,
a special stage show for me and this guy, his name's, Link,
meet-and-greets with us and the Mythical Crew,
a dance party,
a Mythical Kitchen-hosted eating contest,
Cotton Candy Randy's house warming, what?
A Mythical Museum with legendary Mythical relics,
live ear biscuits, live hot dog as a sandwich,
and Mythical Movie House featuring rare
never before seen footage. - Never been seen.
- A VR experience of this set, you can be on this set,
a karaoke jam hosted by Emily,
a tattoo parlor with real Mythical tattoos,
a Mythical Society House with a whole bunch of stuff
and some surprise performances
and a whole lot more
that I'm might even gonna say right now.
- It's gonna be huge, it's gonna be immersive,
you're gonna be transported to another dimension.
- [Rhett] Tickets are on sale now,
including the Mega-Beast pass,
which includes exclusive merch and more.
- [Stevie] Okay guys for this round
one product is marketed to men, one to women,
and one is gender neutral.
You're gonna try and find the two
that are marketed towards men and women,
that means four points are up for grabs.
- Wow, and they're put
in the same packaging so- - Y'all like
put it in this package.
- So it's makeup, so I'm gonna go.
- You're going hand, huh? - Now we wear the makeup,
you know, we don't wanna be too shiny for ya.
I think we wear gender-neutral makeup.
And what I'll do is I'll just put it on the back of my hand.
That's what I was taught,
and then. - I always makeup
the back of my hand, do you ever notice
how good the back of my hand looks?
- Yeah, it's great, right?
Now I'm not looking at the colors here,
I mean the middle one kinda goes, well okay,
I am learning a little something.
- Yeah, actually for real something, right?
I'm just going with initial instincts here.
I noticed some differences
about these- - Yep, yep.
- And- - Definitely noticing
some differences. - I don't know.
- I'm just gonna vote and then I'll
tell you why, okay? - Yeah, me too.
- [Stevie] Three, two, one.
- All right, I'm saying
that's for men- Me too.
- And I'm saying, I have no clue
so that's just a crap shoot. - So you probably
saw the same thing. - Oh, we agreed.
This like blended in and was super thin,
like, oh, I don't wanna see a dude wearing makeup.
This one was thicker than this one
so I just thought that like, okay,
traditionally women more used to wearing makeup,
don't care if people know
they're wearing makeup. - Just slather
it on unabashed. - Interesting.
Okay, the bottle with the white tape
is non-gendered foundation from The Ordinary.
- Okay, so- - That's a great name
for a- - You're technically right
about that 'cause you didn't put your flag there.
- Yep, I'm good so far. - The one with the black tape
is CoverGirl Olay Simply Ageless Foundation
marketed to mature women.
- All women? - Yeah.
- All right, I got lucky.
- [Stevie] And then yeah, the green tape
is War Paint Foundation for men.
- War Paint for men.
- [Stevie] Yeah, here's a commercial
announcing their partnership with a UK soccer club.
- Uh-huh. - Gotta (indistinct).
- What?
- [Rhett] Men's makeup and football.
- And What?! - And what?
- And what?
- And a choice for you to do whatever you need to do
to be the real you. - I don't understand this ad.
- 'Cause confidence is not exclusive to anyone.
- No. - Everyone deserves
to feel confident. - Yep.
- And who cares, let's just let anyone do
whatever they need to do to be the real them.
- Football in makeup. - And what?
- And what? (crew laughing)
- I did great. - Link, you did great
on that round. (bell dinging)
- I believe in the message.
Anyone who wants to do what they need to do
to their selves, to make themselves feel confident,
freaking go for it. - Okay, question.
You wear makeup on this show,
I wear makeup on this show,
do you wear makeup ever not on this show?
- If I have like a big honking zit that's distracting,
yeah, and if I have herpes, I do not go out.
- Whoa. (crew laughing)
- We got dogs with us.
I love these doggies.
- It's been a while since you guys
have been on this show, Barb.
Now Barbara's gonna, and as soon as she realizes
that there's food in front of her, she's gonna go nuts.
So we got two cakes, what are we trying
to figure out, Stevie? - I guess this is
dog food, Jeff and Jade. - Yeah, they're dog
birthday cakes. - You hungry?
- [Stevie] And one is marketed
towards a particular gender, believe it or not.
- Okay, Barbara, let's see
what ya got. - I feel like let's,
can we break it apart?
All right, I have a boy dog- - I'll give it to you.
- And a girl dog. - Look, look, look.
- So let's see, the boy dog likes it,
he wants all of it, and then does
the girl dog like it? - Okay, Barbara went for that
and now she's going for more.
Barbara, look, no, you can't have any more of that.
- Jade, the girl dog, does not like it.
(crew laughing)
- Okay, I know you're gonna,
I know you're gonna go over there and get that one,
but we wanna see you. - Jade is starting
to like this. - We wanna
see you eat it, Barbara.
(dogs growling)
- Jasper not happy.
- Oh, you don't like
the icing? - Keep your dog
on your side man. - I'm trying.
- And then how does this? - Hey, don't embarrass
the family.
- I mean, oh gosh. - Don't embarrass
the family, okay? - See Jasper's really
going for it.
So boy dog likes both,
girl dog like this one better? - Okay, what do you
think about this? - Wait, Jaspy.
- Barbara's like, this is too difficult to eat,
it's tough to eat it isn't it?
So you like this one? - Jade doesn't wanna
bite stuff.
- She is a girl.
Whoa!
Oh gosh, Jasper, don't- - Ah, ah,
me too man. - As long as Jasper
keeps embarrassing the Neal family
the McLaughlin family won't be judged.
- No, that's not bad.
- Why'd you put it right, oh,
it's pretty good. - It is pretty good, isn't it,
and you're a boy.
- Oh, let's do something fun, Barbara.
- It tastes kinda like
gingerbread cookie. (indistinct)
(crew laughing)
Did she eat it
outta your mouth? - We kissed.
(Barbara coughing)
- Ah, gross!
(laughing)
That was nasty man. - She just,
she projectiled, oh my gosh, Barbara,
just when I was talking about embarrassing the family.
Okay, I'm ready to guess.
- [Stevie] Okay, three, two, one.
- I think this one's marketed
to the lady dogs. - Yep.
- Even though my lady dog likes this one.
- [Stevie] Why do you both think
that is marketed towards girl dogs?
- 'Cause it's more ornate, it's got purple on it.
My girl dog seemed to wanna lick it more.
- Purple, the purple.
- So that is- - And now she's
licking that one. - Bubba Rose Biscuit Co's
Unisex. - Oh crapola.
- Birthday Cake Dog Treat. - I shoulda done it, Barbara.
- [Stevie] And then on the other side
we have Lazy Dog Cookie Co's
Happy Birthday Pup-Pie Treat
for boy dogs. - For boy dogs?
- Oh, boy dogs.
- Why do you like it so much, Barb?
Okay. (buzzing)
All right. - Good job doggies.
Oh, okay, this has gotta be toothpaste
which is great after eating
that dog cake. - Oh, I kinda like
that after taste.
- I'm gonna dip a little.
So I'm gonna go with this one.
Let's see, that one's white,
and then the one in the blue bottle,
oh, it's actually blue, that is a deep-dark blue.
- Hmm, whoa, the blue one smells like Bengay, woo!
- The white one's just very minty, nothing unexpected
besides just packs a punch.
- Do women like to eat Bengay?
- Depends on where you slather it on.
- Oh-oh! - Did you try the blue first?
I tried the white first
and now I can't taste the blue
'cause the white is so minty. - Oh, I went
with the blue first and I thought it was very strong.
- [Link] That's stronger I think.
- Oh well it's definitely more minty,
I like it better though.
- Ooh, you're right.
It's like brushing your teeth with sports ointment.
- Okay, I am ready.
- [Stevie] Three, two, one.
- I mean this has gotta be for men.
- I think that the white
one is for men. - Okay.
- I think the blue is to throw us off.
- [Stevie] The toothpaste in the white container
is Public Goods Toothpaste
which is completely
gender neutral. - Ayee!
- Yeah, it looks like it, look at that.
- No, no it's just, it's for men, trust me,
I tried it. - Which means
I have to be right, right? - The blue toothpaste
is Signal White Now Men Instant White
+ Anti Stain Toothpaste.
- White Now.
- Well I shoulda known, I mean it does
taste like Bengay. - It's a whitening
for smoking, coffee, wine stains.
You know us men- (bell dinging)
With the smoking, coffee, and wine habits.
- There was nothing in any of these rounds
with the exception of the nose hair trimmer,
that I would've been like,
this one makes sense that it would be for men
because men have more nose hairs
they need something like a weed wacker to go up in there.
- But that was for women, dude.
- I know that's what I'm saying,
it was the complete opposite.
- So I wanna gift basket for men,
I don't know if I should accept it.
- Wow. - Well, I can't resist it,
the masculine testosterone within me.
What is this?
- It looks like a- - It's a portrait of you.
- [Rhett] A mushroom McLaughlin.
- Made out of mushrooms?
- That's real nice.
- [Stevie] It's a fun guy fungi.
- It's not me, it's just a guy with hair and a beard,
I mean, I get mistaken for them all the time,
it's just a mushroom guy,
it just happens to look like me.
No harm, no foul> - Taste this man meat?
- Huh, how ya feel?
You got yourself Mascu-Linens,
(laughing) that's pretty cool.
- I'm impressed and disappointed.
- Thanks for subscribing and clicking that bell.
- You know what time it is.
- I'm Liddy, from Houston, Texas,
and this is Toby.
He has a big old crush on Rhett.
And it's time to spin The Wheel of Mythicality.
- The feeling is mutual, Toby. (laughing)
Click the top link to watch us test tips
on how to get guys to like you
and Good Mythical More.
- And to find out where the Wheel of Mythicality
is gonna land.
Tickets are on sale now,
including The Mega-Beast Pass,
which includes exclusive merch and more.
mythicontickets.com.