now do you want to make designs that don't only meet your clients requirements but also leave a
strong Lasting Impression take this design here for example a nice little landing page about
modern architecture now would you send this design to your client like it is does it really and truly
embody the essence of modern and Innovative architecture or is it just another one of those
2D illustration kind of designs that we've seen many times before in fact millions of times before
perhaps camping perhaps gaming client management and hey enjoy your holidays and of course so on
but hey let's give our client something to go wow about this is the first of three designs
that we're going to work on today and to start off I've actually stripped down the design to its Bare
Essentials basically just leaving the menu bar now I like the idea of having the main focus on the
right and then the text content over on the left and let's really emphasize the modern architecture
Vibe with some bold imagery I think also having a dark overlay would work pretty well here so the
design should scream Innovation it should have freshness a new sense of ideas and architecture
and that's because that is the message of the design and I do have a cunning plan just for
that so yeah the design message of modern and new architecture needs to be expressed on the design
itself and so here I've added a sense of energy with some really fresh and really new styled
architecture and this adds a new Twist on the design it just makes it that much more interesting
I've also gone ahead and included the word Innovation which further pursues the feeling
of new and modern and I do have a color scheme in mind and this design is going to evolve as
we move along and so here you can see I've started to incorporate the color scheme which is in fact a
grayscale with a hint of vibrant energetic lime green to Accent the grayscale you'll see more
of that really soon but you'll notice that the typography on the left has now been added I feel
like the heading font choice is more modern than the original one and this makes it more relevant
to the design message compared to the other one the original was just like a cookie cutter and
boring design solution however at this stage I'm not happy with the placing of the word Innovation
and I also don't like the space and layout on the left but I kind of feel like it's just
missing something important and so playing around with layouts and imagery of modern architecture
imagery that falls in line with my color scheme I think this solves a lot of problems I also feel
like it really does add a Finishing Touch and also it does divide the design pretty nicely sit next
to the original design to me anyway it's really obvious that one design has character uniqueness
and a modern energy that expresses the message of the design I also really like how the pointed
architecture here leads up to the message of innovation and that does lead the viewer's eye in
One Direction not bad for 45 minutes of work but what about this design right here who do you think
made this logo was it a child perhaps or maybe somebody in college actually it was on a British
TV show right here recently called The Apprentice that's when quick and some crucial backstory
so on this show a group of people actually compete for a business grant from Sir Alan sugar
they work in two teams and each episode they must complete a specific task in
this particular episode they had to generate or create a brand for an electric motorbike
company and then pitch that brand to Industry big players spoiler alerts it didn't go too
well one team generated the name Zip Zap and this was their logo for that brand
on the show they have access to what is meant to be a graphic designer for about an hour and they
basically tell that Designer what to make in real time but what would I do if I had to design a logo
for an electric motorbike and unfortunately if I had to work with the name zipsab so the obvious
problem with their design well there are numerous but of course the design is just way too busy and
it's a cliche example of why you should never turn letters into objects or symbols when a team
pitched this logo to The Big Industry players they ended up confusing most people due to the wording
with the piece they receive comments saying it looked like Zip saf because it looks like
f instead of peas I knew it was very important to remember just one thing for this logo design and
that is electric bikes are at the peak of modern and new technology they are embraced mainly by
younger Generations so the logo type in my opinion needed to be clean modern and a sans-serif and to
me this this is just a no-brainer and then I set ahead to quickly design an emblem for the logo
because this is often how motorbike companies do work all designed in under an hour I created this
it's simple it has a burst of energy due to the shape psychology and it has a hidden Z or Z for
that terrible brand name Zip Zap now I would feel pretty confident pitching this logo to the
industry players simply because I know respects the modern afford-thinking nature of the electric
automobile industry the only issue I'd have is kind of persuading them around to that name of Zip
Zap for the bike itself the third design is for a Samsung air conditioner I didn't even know Samsung
made these I guess you do learn something every day anyway this design what would you change about
it if anything how can we wow a client and make this design super easy to get a resounding yes on
now I do think the concept is pretty cool no pan intended where it shows a camel to
a polar bear however I think the execution is not that great and it does seem kind of rushed
and funnily enough I had to rush my design for this video as well so I hopped onto mid-journey
and I generated this in my opinion I thought it'd be a good idea to bring the polar bear onto the
design but focusing on it and showing some kind of emotion that the audience can resonate with
the original polar bear is looking away and seems kind of boring so to speak yes yes yes I can see
it you can see it we can all see it we do have a freak of a polar bear who has way too many toes
pull toes or whatever they are I feel like this image has way more appeal than the original one
but also on the original I really didn't like the typography that much there is no clear
hierarchy and the layout seems kind of lazy so I went ahead I made some changes and I included
hierarchy properly and I actually reconstructed the layouts and actually I did make another design
two cool looking polar bears but which one do you think works best
so one of the crucial and Main aspects of how I made these designs work and that's
by knowing the design message and actually getting into the head of your audience it is
super important for graphic designers to know how to do this and if you want to learn more
about that just click the video on screen and until next time design your future today peace