Want to know how to make money with online courses? My name is Brie Kirbyson
the founder at Course Boss and today I'm sharing my exact process for generating
over twenty five thousand dollars so far with my online course business. So if you
follow along you'll learn exactly what to do to start and scale your own
profitable course business, and I think you'll find that it is much simpler than
you think. For the best course creation and marketing advice for your digital
course business subscribe to my channel and hit the bell notification button to
be notified every Friday when I release a new video. I currently have three
online courses of my own with more to come, and over at CourseBoss.co I help
course creators and digital entrepreneurs like you create and launch
their online courses so you can have a bigger impact and make more money. My
course business is super simple so if you've never created a course or
marketed anything in your online business, this should give you an idea of
exactly what it takes to get going and to start making money online. You can
find my courses by going to Programs from my website. And having grown my
Instagram audiences to over a hundred and twenty thousand followers across my
various businesses, my course offerings focus on teaching entrepreneurs and
business owners how to grow their following and profits on Instagram. My
courses are all hosted on a platform called Kajabi. And Kajabi it makes it
super easy to not only upload and create your course but to create amazing
landing pages and sales pages that you need in order to sell your courses. I
spent about a month creating my main program Instagram Launchpad, but you
don't have to start out with a huge comprehensive signature course.
If you want to get your course business up and running much quicker than that,
you can do smaller one or two hour masterclass style courses like what I have
here in Hashtag Masterclass or at the 1K in 30 Days Challenge. So these
programs are both about an hour in length, and they help my audience achieve
a very specific result that they are hungry for. So it solves a problem
that they have been having whether that is struggling
to get their hashtags right so they can extend their reach, or to get their first
thousand followers, which is a huge stumbling block for a lot of people in
my audience. So you can always start with a masterclass course and add to your
offerings with a signature course later on. So comment below and tell me what
kind of course are you thinking about doing
first? Is it a short masterclass course or is it a bigger more comprehensive
signature course? Let me know in the comments, I'd love to hear from you, to
see what you are going to be working on next. So how do I get traffic to my
courses, and how do I sell them? I personally get traffic mainly through
Pinterest, Google SEO, and Instagram through content marketing. So how this
works is that I create content relevant to my ideal customers and clients and
post it on my blog, whether that is written or video like
this, and I share them on various platforms. So these platforms are... I have
them scheduled to go out on Pinterest, I get some traffic through Google SEO, share on
Instagram... Whatever platform works best for you, those are the ones you should be
focusing on, in sharing your content in order to get traffic and build your
audience, in order to sell your courses too. There are two main ways my ideal
client can get into my course. Now first, I have a live launch about three to four
times per year where I promote my course to my entire email list. I usually do an
email launch with about five to seven emails and a cart open for about
four days. So these are the only times most people can get into my programs but
the second way someone in my audience can get into my programs is through a
limited time offer that comes up after somebody signs up for my free course
Jumpstart Your Instagram. Now this is my main lead magnet, it is a five day email
course that teaches my subscribers how to start attracting their ideal clients
and customers on Instagram. Now your lead magnet, whatever that may be... It could be
a free course, it could be a PDF, a video series, a challenge, an ebook – whatever
you want. It must must absolutely be closely related to your course topic.
Because it needs to be attracting the right people and solving a similar
problem so that it makes sense that buying your course is the
next step for them. Your freebie, your lead magnet, whatever you want to call it –
it must address at least one pain point or problem that your audience is having
and help them get a quick win. So this is a way to provide value and it
establishes your authority as someone that can help your audience. It primes
people to buy when you make your offer down the road, and you want to be making
the offer from a position of trust and authority where your audience is able to
take that next step with you and not somebody else.
After a subscriber finishes the five-day course, they get transitioned into a four
day sales sequence where they have the opportunity to enroll in my signature
course Instagram Launchpad. But only for a very limited time. So you can combine
this with special bonuses or discounts to really amp up that scarcity. I offer a
few exclusive bonuses in the form... I think I have a couple bonus lessons that
target something that they specifically have problems with, and some extra guides
and checklists as well. I offer those as extra bonuses to encourage my
subscribers to buy it now and not later. And that
included along with the short four day deadline really encourages people to buy.
During launch periods and during the limited time enrollment period for new
subscribers, interested potential customers follow the link in my emails
to the IGL sales page. Now this is a long form sales page that talks about
where my ideal students are at, what they're struggling with, what their hopes
and goals are, and it takes all of those things and shows how my course will help
them overcome their biggest pain points and problems to reach those goals
they've been wanting to reach so badly. It's really a matter of taking those
pain points, agitating them, and then showing them a way out, and
showing that your program, your course, is that way out.
Once somebody enrolls, they create their login credentials and can immediately
dive straight into the course content inside of the Kajabi
course portal. So Kajabi really allows you to set up your course in a beautiful
and professional manner, it has a ton of clean designs to choose from and you can
really make it your own with your own branding and design aesthetic. They
don't even need to know it's Kajabi, you can completely brand it to yourself
and to your course and to your business. So I just want to show you a bit of the
inside and what it looks like inside my course with Kajabi. So you can add video
lessons, you can add text, PDF, other downloads and quizzes for your students
to complete. And they can even track their progress by marking each lesson
that they've completed so they can track their progress and see how far they've
gone in your course. And you can see that as well. But it is a fantastic platform
for hosting courses! I love it, and I highly recommend it for you and for your
course when you are ready to start creating it. And yeah, only good things
to say! And that about covers my online business strategy for my course business
that has generated twenty five thousand dollars so far. If you've been thinking
about creating your own course but you haven't yet taken the plunge because you
have too many ideas, or you don't know what you're good at, or
you're afraid of creating that course and then nobody buying – I have something
that's going to solve every single one of those problems. In the description
below you can click the link and download my Profitable Online Course
Idea Starter Kit. And this will walk you through my exact process for coming up
with a super profitable amazing course idea that is guaranteed to sell. So
you'll walk through my process of brainstorming ideas, narrowing them down
to the best of the best, and then validating and pre-selling your course
before you create it. That way you can walk into the course creation process
absolutely sure that it's going to sell you don't have to worry that you're
going to do all this work and nothing will come of it. Because you're going to
validate that course beforehand. So click the link in the description below to get
that, and be on your way. Create your own amazing course! Also if you would like to
join an amazing community of fellow course creators and online entrepreneurs,
I would love to invite you to join my free exclusive Facebook group the Course
Boss Club. Inside, I share all of my best tips and tricks for creating and
marketing your online course, so you can have an amazing profitable online course
business and succeed in all that you do. And you can join the Course Boss Club as
well in the link below in the description. Check out these videos next
to take your course business to the next level.
And if you enjoyed this video, please like and subscribe and share it with
your friends who could benefit. And remember, you're unstoppable.